SEPANG, 29 January 2019: Malaysia Airlines’ Frequent Flyer Programme, Enrich, has recently partnered Chatime Malaysia, the master franchisor of global bubble tea brand, Chatime in Malaysia, to offer exciting rewards for all their members. This collaboration between the two brands represents a milestone for Chatime as it is their first partnership with an Airline Loyalty Programme.
Through the partnership, Enrich and Chatime will be delighting Enrich members in Malaysia with exclusive offers throughout the year. From now until 31st March 2019, Enrich members will be able to enjoy a complimentary upsize (small to regular) on all Chatime drinks at participating outlets. Members will just have to present their Enrich physical or digital card upon purchase to enjoy the offer.
According to Malaysia Airlines Head of Customer Experience, Lau Yin May, “We are very pleased to welcome Chatime to the Enrich member benefit programme. We are always on the lookout for great partnerships to engage with our members. Everyone loves bubble tea, and what better way to reward our members than to offer some sweet treats from Chatime. We are also looking to work with more F&B outlets this year to diversify our rewards programme for our members to enjoy.”
Chatime Malaysia Group Managing Director, Aliza Ali added that this first time collaboration between the two brands reflects Chatime’s commitment in enhancing the customer experience by offering several benefits to cover all lifestyles.
“We are excited to collaborate with Malaysia Airlines’ loyalty programme Enrich. We are confident that the collaboration will be mutually beneficial, adding value to Enrich whilst increasing the number of Chatime customers. Expect more special rewards moving forward, which will be rolled out from time to time under this joint venture,” she said.
Do share your Chatime moments with friends and loved ones and get them to sign up with Enrich today to enjoy this exclusive reward together! For more information visit www.malaysiaairlines.com/Enrich and www.chatimemalaysia.com.
To get your Enrich digital card, download Malaysia Airlines mobile app on App Store or Google Play Store today.