Integration of Reservations System and Customer Interface to bring business and customer benefits
New Delhi, March 28, 2023: The Air India Group today announced that it has completed a significant
milestone in the integration of its two low–cost subsidiary airlines, Air India Express and AirAsia India.
On 27 March 2023, the two low–cost airlines moved to a single, unified reservations system and
website, and adopted common social media and customer support channels. This migration, which
largely involved Air India Express migrating to the systems used by AirAsia India, confers significant
capability and efficiency benefits for the airline and passengers.
In particular, passengers are now able to make and manage bookings, and check–in to AirAsia India
and Air India Express domestic and international flights, on an all–new integrated website
airindiaexpress.com.
This system merger comes five months after AirAsia India was fully acquired and subsidiarised under
Air India, and three months after both AirAsia India and Air India Express were placed under a single
CEO. In the coming months, the airlines will continue integrating other internal systems and,
eventually, their air operating permits and regulatory posts.
Commenting on the development, Mr. Campbell Wilson, CEO & MD, Air India said, “The integration
of the core reservations and passenger–facing systems of Air India Express and AirAsia India marks a
significant milestone in the Air India Group’s transformation journey. This new Air India Express,
operating both domestically and internationally using systems optimised for low–cost airlines, gives
the Group a much stronger LCC platform. Together with the Group’s recent, benchmark–setting
aircraft order, this sets the scene for us to realise many new opportunities for customers, employees
and Indian aviation.”
The integration of Air India Express and Air India will bring revenue, cost, and operational benefits
through broader adoption of each airlines’ best practices, systems, and routes, and confer greater
economies of scale. The new Air India Express will focus on leisure–oriented and price sensitive
markets while improving connectivity between key domestic cities and Air India’s fast expanding
international network.
AirAsia India flies to 19 destinations across the country while Air India Express operates to 14
international destinations from 19 Indian cities.
