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    Bharti Enterprises and Warburg Pincus Announce Strategic Investment in Haier India Partnership Set to Fuel Haier India’s Next Phase of Growth

    Novo Nordisk A/S: Wegovy® pill approved in the US as first oral GLP-1 for weight management

    Global MSME Conclave Should Emerge as a Collaborative Platform and Preferred Destination for Domestic and Global Investors – Union Minister Shobha Karandlaje

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    Absolut Mixers Introduces ”The Blue Trail”: A Sensory Fusion of Art and Nature at Echoes of Earth 2025

    Blenders Pride Fashion Tour Crafts Fashion’s New Revolution

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    Novo Nordisk A/S: Wegovy® pill approved in the US as first oral GLP-1 for weight management

    A special Wellness and Meditation Session by Sahaja Yoga was conducted at the Bengaluru HR Summit & HR Leaders Awards 2025.

    World AIDS Day

    WHO issues first global guideline on infertility

    The Worldwide Network for Blood and Marrow Transplantation (WBMT) is holding its Symposium on Cell Therapy in Bengaluru, India on November 21-22, 2025, at the Ramaiah Memorial Hospital.

    Sensodyne launches globally trusted Pronamel in India.

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    bp agrees to sell a 65% shareholding in Castrol to Stonepeak at an enterprise value of $10 billion

    BASF Agricultural Solutions and ADAMA partner to co-develop breakthrough Gilboa® fungicide technology

    Oracle Database@Google Cloud is Now Available in India

    Motorola launches “motorola edge 70” in India

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    CSIR–ISRO Space Meet 2025 held in Bengaluru to strengthen India’s preparedness for Human Spaceflight Programme

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    JSW MG Motor India Launches the All-New Hector

    Stellantis and Cox Automotive Europe enter a strategic partnership to dramatically increase Stellantis Pre-Owned Vehicles remarketing capabilities in Europe.

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Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

by FWM
June 19, 2025
in National, World
0

| Meghna Ghodawa- PHOTO CREDIT-

Thursday, Jun 19, 2025 15:06:22

  • The soon-to-be-launched collection is the perfect antidote to the overcast skies with its unique prints and innovative colour combinations
  • The collection comprises kaftans, dresses and coord sets 
  • It has been crafted using bamboo silk, a sustainable fabric with cooling and hypoallergenic properties that also offers protection against UV rays
  • It is the perfect blend of luxurious aesthetics, sustainability and functionality, carrying forward Ghodawat’s legacy as a sustainable fashion advocate 

Mumbai, June 19 2025: For those looking to escape the season’s torrential showers and grey skies with a tropical getaway, Meghna Ghodawat’s soon-to-be-launched luxury resort-wear line offers the right blend of comfort, aesthetics and practicality. Named Classic Basics, the lightweight garments have been carefully designed by the luxury connoisseur and sustainability advocate bearing in mind the season’s humidity as well as the often ignored UV rays, which can be more damaging and harsher in overcast conditions. Additionally, they emphasise Ghodawat’s ideology of ‘comfort meets style’, with their bold prints, vibrant colour palette and surprising versatility, which allows them to be worn and re-worn in several ways.

The maiden collection under the Classics Basics marquee comprises eye-catching and yet elegant kaftans, dresses and coord sets. Their design ranges from elegant and effortlessly chic to bold and playful, to ensure that there’s something to suit all tastes. Crafted from bamboo silk—a high-functionality UPF fabric that offers an exceptionally high level of protection against UV rays, is soft to touch and feels luxurious against the skin—the collection is the first of its kind in India. The bamboo silk also has a cooling effect, which makes these garments especially relaxing to wear in the muggy monsoon months. In terms of their design, the collection is replete with striking prints that draw their inspiration from sources as diverse Mughal-Rajasthani paintings to classic animal prints, as well as bold geometric patterns and the artistic handiwork of a child’s imagination.

Speaking about the imminent launch of Classic Basics, Ghodawat shared: “This collection stemmed from my own need to protect my sensitive skin against UV rays. At present, there is a sore lack of fashionable UPF clothing that provides extremely high levels of protection against the sun’s harsh ultraviolet rays, without compromising on comfort or style. When designing this collection, I tried to keep in mind the city’s overbearing monsoon conditions, as well as the needs of jet-setting vacationers. Accordingly, I’ve focused on flowy silhouettes that add to the air of relaxed and effortless elegance, with a few structured pieces that can easily be thrown on for an instant makeover.”

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Elaborating on the collection’s sustainable quotient, Ghodawat explains that bamboo silk is derived from bamboo cellulose and is hence a more sustainable alternative to traditional silk. The fabric’s sustainable nature can be attributed to bamboo’s fast-growing and low-maintenance nature, as well as the carbon sequestration properties of bamboo plants. The fabric is also very versatile and durable, and has hypoallergenic and antibacterial traits, making it an ideal choice for those with sensitive skin. With the launch of this collection, Ghodawat is keen to make a splash in Mumbai’s ever-evolving fashion landscape, building on her ethos of stylish and functional apparel. She is keen to continue experimenting with new prints, silhouettes, and innovative fabrics that enhance comfort while making a fashion statement.

Tags: | Meghna Ghodawat

FWM

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