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    LINDBERG Unveils an Exclusive Lunar New Year Precious Special Edition

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Malaysia Airlines Celebrates Resumption of Direct Flights to Chengdu,Strengthening Connectivity to Western China 

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    India-AI Impact Summit 2026

    Halder Venture Limited Makes NSE Debut via Direct Listing

    IBM Study: AI Poised to Drive Smarter Business Growth Through 2030

    International Rover Challenge and Space Drone Challenge 2026 to Be Held at Manipal Institute of Technology, Manipal

    A $100 Billion Investment Imperative: Turning Clean Fuel Ambition into Progress by 2030.

    Chief Economists Perceive Relative Resilience but Remain Concerned about Asset Prices, Debt and Geoeconomic Tensions

  • National
    • All
    • Economy & Politics
    • Election

    Widespread Steroid Use Emerging as a Key Trigger for Secondary Glaucoma, Say Doctors

    ECI to host IICDEM-2026 from Jan 21st to 23rd

    LINDBERG Unveils an Exclusive Lunar New Year Precious Special Edition

    The Hindu Lit For Life 2026 Returns to Chennai on January 17 & 18

    KISNA Diamond and Gold Jewellery to add 1,200 People to its Workforce in FY26 as Brand Accelerates Omnichannel Expansion

    Strict measures should be taken to curb cybercrime and drug activities: Chief Minister Siddaramaiah

  • Business

    CCI approves proposed acquisition of certain shareholding in RBL Bank Ltd. by Emirates NBD Bank (P.J.S.C.)

    RMZ and Government of Andhra Pradesh Announced a Strategic Investment Partnership at WEF Davos 2026 to Facilitate Investments up to USD 10 Billion

    India-AI Impact Summit 2026

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    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Breaking Barriers in Diabetes Care: Cipla Launches #InhaleTheChange Campaign

    Novo Nordisk A/S: Wegovy® pill approved in the US as first oral GLP-1 for weight management

    A special Wellness and Meditation Session by Sahaja Yoga was conducted at the Bengaluru HR Summit & HR Leaders Awards 2025.

    World AIDS Day

    WHO issues first global guideline on infertility

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    • Environment
    • Science

    KKR and Oak Hill Capital Commit Nearly $2 Billion to Leading European Data Center Platform Global Technical Realty

    Delta Electronics India to Provide 110 MW in Power Conditioning Systems to Prostarm Info Systems Ltd. for Multiple Energy Storage Projects in India

    Transforming India with AI

    India AI Impact Summit 2026 to focus on ‘Democratizing AI, Bridging the AI Divide’

    bp agrees to sell a 65% shareholding in Castrol to Stonepeak at an enterprise value of $10 billion

    BASF Agricultural Solutions and ADAMA partner to co-develop breakthrough Gilboa® fungicide technology

  • Auto

    Maruti Suzuki collaborates with Indian Oil Corporation Limited to further expand nationwide service reach

    Tata Motors Delivers Strong Sales with 1,15,577 Units in Q3FY26; Sustains Robust 21% Year-on-Year Growth

    JSW MG Motor India Launches the All-New Hector

    Stellantis and Cox Automotive Europe enter a strategic partnership to dramatically increase Stellantis Pre-Owned Vehicles remarketing capabilities in Europe.

  • Sports

    Greenwood High Bengaluru Students Shine at the 17th State Level Bangalore School Olympics – Athletics Championship 2026

    Infosys and ATP Unveil ‘Ally’, an AI Chatbot to Elevate Fan Experience, and Announce Extension of Partnership Through 2028

    Herbalife India Continues as Official Nutrition Partner for TATA WPL 2026, Empowering Women’s Cricket Excellence

    Bengaluru North City Corporation is organizing the 9th Footpath Walk under the “Walkaluru” Project.

  • Entertainment

    UNDP Goodwill Ambassador and ‘Game of Thrones’ star Nikolaj Coster-Waldau highlights Odisha’s mangrove restoration story in global documentary series

    House of McDowell’s Soda Yaari Jam, India’s Biggest Branded Live IP, Touches down in Kolkata

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

  • Lifestyle
    • All
    • Food
    • Travel

    LINDBERG Unveils an Exclusive Lunar New Year Precious Special Edition

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Malaysia Airlines Celebrates Resumption of Direct Flights to Chengdu,Strengthening Connectivity to Western China 

    GFCPL Accelerates Karnataka Expansion: Chicking Opens New Outlet at Gopalan Legacy Mall, Guddadahalli, Bengaluru.

    Festive Cheer Delivered: DHL Express India Introduces Special Discounts

    Philips Hue revolutionizes lighting design with Hue SpatialAwareTM feature that understands your space

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Home Technology

Birla White Launches “Program Pride” in Bengaluru.

“ We want our fellow painter brothers to use the world best tools to delight home owners“says Dr.Sunil Kulwal – CEO, Birla White

by FWM
September 22, 2018
in Technology
0

Benlaguru: Birla White is a unit of UltraTech Cement Limited which is a part of the USD 44.5 billion MNC Aditya Birla Group, operating in 36 countries, anchored by 120,000 employees, introduces imported specialized scientifically designed tools for painters made with flexible and tempered stainless  steel with aluminum mounting and rigid alloy backer for putty application.

Commenting on the occasion, Dr.Sunil Kulwal – CEO, Birla White says “ We want our fellow painter brothers to use the world best tools to delight home owners by doing superior assignments, with the new tools provided to them, the finish is outstanding.  Painters can take immense pride in delighting customers, and that is the genesis of program pride.

The durable, non rusting, light weight product is being imported from USA for faster completion of the work with proper finish and these tools will have multifold longevity compared to conventional tools.  .With the new tools the painter will save significant time (around 25 to 30%) in Putty application.

Mr.Kalyan Chakravarty, Head at Birla White says, that through a rigorous evaluation process of many tools from across the globe, we selected the best tools originating from USA,“Indians are always fascinated with beauty at their home. New tools from USA will make the putty industry more aesthetic by enhancement in finish.

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The light weight corner tools has resilient handle and its blade set at a 103 degree angle that flexes to form good corner finish with easy adaptability to the wall. Application with this tool will eliminate the painter’s finger contact with Putty and substrate. Thus no cuts/ injuries to fingers and resulting safe for hands.

 

Tags: Birla WhiteUltraTech Cement Limited

FWM

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