Colliers launches brand refresh built to own the blue for years to come
Bengaluru, 1 March 2021 – Colliers (NASDAQ and TSX: CIGI) announced today the launch of a new visual identity as part of its global brand strategy. Designed for today’s evolving digital era, the refresh is a natural evolution of the iconic Colliers brand.
“Colliers in India has grown from strength to strength in the past year. Our industry leading talent, enterprising services portfolio and growth across sectors is a testament of our brand story. The changes introduced to our iconic brand reinforces our commitment to lead the industry into the future to maximize the potential of property for our clients and people”, said Sankey Prasad, FRICS, Chairman & Managing Director (India), Colliers.
With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.
Key changes to the visual identity as part of the refresh include:
- Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
- Colliers gets bluer – The colour palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colours also work well in digital settings which cater to vibrant colours.
- New typography – The new typography communicates a clean, approachable and confident brand.
- Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.
Switching to the new visual identity online will be Colliers’ top priority.
