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    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

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    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

  • National
    • All
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    • Election

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    A THREE-DAY CELEBRATION OF INDIAN CLASSICAL MUSIC FROM 11TH TO 13TH JULY 2025, AT THE SWAMI VIVEKANANDA SABHANGANA, RAMAKRISHNA MATH, BENGALURU.

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Initial Phase of Bihar SIR Completed

  • Business

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Park Hyatt Set to Debut in Vancouver in 2026

  • Health

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

    RELIANCE RETAIL STRENGTHENS BEAUTY PLAY WITH STRATEGIC INVESTMENT IN UK-BASED FACEGYM

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

  • Technology
    • All
    • Environment
    • Science

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    “SEZs can be a bridge between Indian and global aerospace and defence industries via Startup India.”-Piyush Goyal ,Union Minister for Commerce and Industry 

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

  • Auto

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

  • Sports

    Rescheduling of India’s white-ball Tour of Bangladesh

    BPCL’s Premium Petrol Speed Fuels Neeraj Chopra Classic 2025

    Superstar Kichcha Sudeepa Acquires Bengaluru Racing Team the Indian Racing Festival — Launches ‘Kichcha’s Kings Bengaluru’ to Unite Cinema, Speed, and City Pride

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

  • Entertainment

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
    • All
    • Food
    • Travel

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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Experts urge Industry to go beyond viewing Coffee only as a drink; Explore use of coffee in alternate products

by FWM
September 27, 2023
in Business
0
  • The livelihood of farmers and ethics should be at the core of the global coffee business model: Celebrated economist Prof. Gunter Pauli
  • Shift from linear to circular economy is the only way forward for Global Coffee Industry: Circular Activist Harald Friedl
  • The success of the future of the coffee industry is based on the partnerships we forge with the farming community: Michelle Burns, Starbucks
  • Day two of WCC saw workshops, networking sessions, knowledge meets and competitions held on the sidelines of the global conference

 Bengaluru, India, 26th September 2023: Sustainability is one of the critical concerns in the global coffee industry and adopting a circular economy and putting the livelihood of the farmer at the core of the business model is the solution – that was the underlying message on the second day of the World Coffee Conference (WCC) 2023 which is presently underway at Bengaluru.

The second day of the conference saw some of the most respected leaders and innovators from the global coffee industry come together to discuss and deliberate on the future of the coffee sector and do a deep dive into the theme of the global conference – Sustainability through Circular Economy and Regenerative Agriculture.

Celebrated economist, entrepreneur and author of the book ‘The Blue Economy’ Prof. Gunter Pauli emphasized on the immediate need to put livelihood of the coffee farmers at the core of the business model. “The industry focusses too much on core business and core competence. No! The livelihood of farmers and ethics should be at the core of the business model” he stressed. One needs to view the ecosystem as a whole he added and look at coffee through a different lens – not only as a drink but as a bean with a lot more potential.

“The coffee husk can be used to farm mushrooms. Its successfully being done in some countries and aids in growing nutritious foods while also creating livelihood for thousands of farmers. Coffee waste can also be used to create functional products like textiles which absorb odour due to the presence of coffee”, explained Pauli tugging onto his jacket which was made with a fabric of which 7% is coffee waste.

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Circular Activist Harald Friedl, CEO, Green Leadership agreed and encouraged the industry to “go beyond looking at coffee only as a drink and explore the use of coffee in alternate products”.

Friedl reiterated how the shift from linear to circular economy is the only way forward. “While recycling in a step forward there is a need to recycle, repair, return and reuse” said Friedl.

Michelle Burns, Executive Vice President- Global Coffee, Social Impact & Sustainability, Starbucks agreed with Pauli and emphasized on how the voice of the farmer is central to the promise of a sustainable future. “The success of the future of the coffee industry is based on the partnerships we forge with the farming community. A wholistic approach is key to reducing our environmental footprint,” said Burns.

Pauli and Friedl urged the industry to move beyond concept to implementation of action. “We don’t need only decisions. We need decisions which are executed” stressed Pauli. “There is way too much of green washing, pretty pictures and talk. The world is going through a climate crisis. As an industry we need to do more to look at the ecosystem as a whole and find solutions which are truly sustainable”.

The session on ‘Financing Mechanisms and Opportunities for the Coffee Sector’ threw light on the creation of a coffee fund, co-investment opportunities and the need for investment capital for producers whose needs differ from county to country.

There is a growing demand for speciality coffees in recent years. Speaking at the session on ‘Coffee Quality & Speciality Coffees’ Yannis Apostolopoulos, CEO, of US based Speciality Coffee Association (SCA) explains, “Specialty Coffee loved by coffee enthusiasts around the world stands out as a true artisanal experience. It’s not just a beverage; it’s a journey, a culture, and a commitment to excellence. The climate, altitude, quality of soil, pollinators – all aid in creating distinct flavor profiles. This results in a rich tapestry of flavors that can range from fruity and floral to nutty and chocolatey, catering to different cultures.”

DM Purnesh, President, Specialty Coffee Association of India agrees. “Specialty coffee fosters a sense of community. We are trying to build a market in India for speciality coffees and have made good headway. The future of India as a coffee leader looks very promising.”

Day 2 also saw workshops on coffee brewing and more. The workshop ‘Everything Brewing Cold and Hot’ covered a range of coffee brewing techniques, including tasting locally made cold brews and offering instruction on pressurized and manual extraction methods. Meanwhile the workshop Rise of Alternative Milk highlighted the growing trend of using plant-based milk in coffees among the Indian population especially among individuals in their 20s and 30s who are adopting a vegan diet.

An MoU was signed earlier in the day between Mario Cerutti, Chief Institutional Relations & Sustainability Officer at Lavazza Group (Italy) and Andrea De Marco, Project Manager, United Nations Industrial Development Organization (UNIDO)

Various challenges impact sustainability in the coffee sector such as climate change, increasing cost of production, and volatile prices. The goal of WCC 2023 is to address these challenges and exchange ideas and knowledge regarding the circular economy and regenerative agricultural practices.

The 5th World Coffee Conference (WCC) 2023 is organized by the International Coffee Organization (ICO) in collaboration with the Coffee Board of India; Ministry of Commerce and Industry, Government of India; Government of Karnataka, and the Coffee Industry.

The 4 day international event features Conferences, Skill Building Workshops, a Growers Conclave, CEOs & Global Leaders Forums, Startup Conclave, Competitions & Awards, and an Exhibition showcasing cutting-edge coffee products and services. The global event has witnessed participants from over 80 countries, including 2400+ Delegates, 128 Speakers, 208 Exhibitors, 10,000+ visitors, and 300+ B2B meetings.

Tags: Coffee Board of India; Ministry of Commerce and IndustryGovernment of India; Government of KarnatakaStarbucksWorld Coffee Conference (WCC) 2023

FWM

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