Bangalore, 15 December 2023
Inspired by the success of the Swarovski Christmas tree activation worldwide, this sparkling holiday season, Forum South Bangalore is delighted to announce the unveiling of Swarovski’s spectacular ‘Tree of Wonder’. This magnificent creation stands at an impressive 50 feet, adorned with a unique design using the brand’s iconic octagon shaped gift boxes.
The octagon, a symbol of rebirth, infinity, and transition, holds special significance for Swarovski as it mirrors the brand’s journey. Comprising eight facets, the octagon effortlessly ties into the world of Swarovski, where facets are masterfully owned. The association with jewellery is immediate, enhancing the tree’s allure and connecting it to Swarovski’s expertise in the world of crystals.
The tree is composed of octagon-shaped boxes, each radiating with five distinct colours that define the brand’s identity. These colours carry symbolic meanings, reflecting the essence of Swarovski:
- Swan White: The essence of Swarovski, representing pure crystal.
- Green: A serene hue embodying the natural world and the origin of Swarovski’s products.
- Baby Blue: Symbolizing water and energy, driving forward-thinking.
- Yellow: Radiating positivity and warmth, the unapologetic and bold colour of the sun.
- Pink: A welcoming and soft colour, expressing the genderless aesthetic of Swarovski.
Under the theme “Celebrate Wonder,” Swarovski invites everyone to embrace the power of crystals, igniting self-expression and providing an opportunity for everyone to shine during the holiday season.
From now till the end of February 2024, join us in celebrating the wonder with a festive selection of stellar gifts and mesmerizing adornments. There will be a guess and win contest with an array of exciting prizes that promises to bring joy for the entire festive season.
Chief Executive Officer – Retail, Prestige Group, V. Muhammad Ali, expressed, ” Today is a celebration as we unveil India’s grandest Christmas Tree from Swarovski, right here at Forum South Bangalore. Our commitment is to enrich the lives of our customers by providing extra ordinary experiences that go beyond shopping. This collaboration with Swarovski is a testament to such pursuit. We are thrilled to join hands with Swarovski and feel privileged to present a special Christmas décor, curated exclusively for the vibrant Bangalore audience.”
