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    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

  • National
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    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    A THREE-DAY CELEBRATION OF INDIAN CLASSICAL MUSIC FROM 11TH TO 13TH JULY 2025, AT THE SWAMI VIVEKANANDA SABHANGANA, RAMAKRISHNA MATH, BENGALURU.

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Initial Phase of Bihar SIR Completed

  • Business

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    Park Hyatt Set to Debut in Vancouver in 2026

  • Health

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

    RELIANCE RETAIL STRENGTHENS BEAUTY PLAY WITH STRATEGIC INVESTMENT IN UK-BASED FACEGYM

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

  • Technology
    • All
    • Environment
    • Science

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    “SEZs can be a bridge between Indian and global aerospace and defence industries via Startup India.”-Piyush Goyal ,Union Minister for Commerce and Industry 

    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

  • Auto

    Stellantis Pro One announces start of production in the Italian Atessa plant of new versions of the Large Van “Cargo Box” and Recreational Vehicles

    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

  • Sports

    Rescheduling of India’s white-ball Tour of Bangladesh

    BPCL’s Premium Petrol Speed Fuels Neeraj Chopra Classic 2025

    Superstar Kichcha Sudeepa Acquires Bengaluru Racing Team the Indian Racing Festival — Launches ‘Kichcha’s Kings Bengaluru’ to Unite Cinema, Speed, and City Pride

    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

  • Entertainment

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
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    Myntra Glamstream Kicks Off with a Sneak Peek of “Jordan” by Badshah — India’s First Shoppable Fashion Music Video

    European Union Cheese Campaign Enters Third Year with an Indian Flair

    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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Hardik Pandya Invests in Consumer Foods Brand Yu

Hardik will join Yu as Investor and Brand Ambassador to revolutionize packaged foods

by FWM
April 14, 2023
in National
0

(L-R) Varun Kapur, Co-founder Yu, Hardik Pandya, ace Indian cricketer, Bharat Bhalla, Co-founder Yu

Thursday, April 13, 2023 2:02PM IST (8:32AM GMT

New Delhi,India:  Chef Crafted Instant Foods brand Yu announced Hardik Pandya as investor and brand ambassador today. Hardik and Yu have entered into a long-term association to promote the brand in India as well as overseas.
Founded by Bharat Bhalla and Varun Kapur, Yu is making packaged foods healthier by providing consumers easy meals that are made using 100% natural ingredients and contain absolutely ZERO preservatives. The brand offers 14 SKUs across Pasta, Cup Noodles, Hakka Noodles, Oats and Halwa categories that can be made in 5 minutes by simply using boiling water. The homegrown brand recently closed its Series A fundraise, led by Ashish Kacholia and Asian Paints Family in October 2022.

Yu will launch its maiden brand campaign during the IPL 2023 season. The campaign will be spearheaded by ace Indian cricketer Hardik Pandya and will focus on highlighting Yu’s brand proposition – packaged foods that are CHEF Crafted made using ZERO Preservatives that allow young and aspiring Indians to not compromise on Health, Quality, Taste or Convenience. Yu offers healthier EASY Meals that are not only 100% Natural but also retain their aroma, taste and nutrition despite being packaged.
Hardik Pandya said, “What Bharat and Varun have done at Yu is truly exceptional! To make packaged foods without any chemicals or preservatives that still taste as good as fresh is remarkable. Yu is a highly purpose driven brand that is bringing a revolution in the packaged food space through its diversified product categories. I am extremely pleased to associate with Yu and spread awareness around its wholesome and nutritious easy meals that are healthy as well. Proud to be part of this 100% Homegrown Brand – MAKE In INDIA for the World!”
Yu has successfully penetrated multiple distribution channels including offline stores (4,000+ stores), online (all e-Com and Q-Com servicing pan India), 100+ institutional campuses, exports (South Africa, US, Singapore) in a short span of 18 months. Owing to its unique product offering, Yu is also among the youngest brands to be onboarded by airlines SpiceJet and Akasa Air. Yu is seeing significant customer traction and has more than doubled its revenue in the last 6 months and is on track to sell close to 2 million bowls in Q1-FY24.
Sharing their excitement, Founders Bharat Bhalla and Varun Kapur jointly expressed, “We are excited to partner with Hardik in our endeavour to build a disruptive consumer brand in the instant food category. Hardik is a youth icon, and as the face of Yu, he will help drive awareness among consumers enabling a switch in consumption patterns from currently available products that contain chemicals and preservatives. Hardik Pandya’s passion for health and wellness aligns perfectly with our brand’s core values and mission. We are confident that Hardik’s association will allow Yu to significantly scale its business across all channels and target groups.”
Yu operates a 24,000 sq. ft. integrated facility in Gurugram that is UK FSSC 22000 and US-FDA certified. The brand has expanded its team to over 100 employees across functions like production, operations, sales, marketing and finance. After successfully launching Ready to Eat pastas, noodles, oats, halwa in veg and non-veg variants, the company recently ventured into Ready to Cook products with the launch of Instant 5 mins Hakka Noodles that come with steamed noodles, vegetables, sauce and chilli oil. The brand is looking to launch 8-10 more unique products over the next 12 months to complement its existing product portfolio.
Yu has several prominent investors on its cap-table, including Ashish Kacholia (renowned public market investor), Manish Choksi (Asian Paints Promoter Group), DPIITs Start Up India Seed Fund (Government of India) and Capitar (SEBI registered AIF), among others. It has recently doubled its production capacity and continues to expand its omni-channel distribution network pan-India.

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