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    Global hunger declines, but rises in Africa and western Asia: UN report

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

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    “World Tiger Day” celebrated.

    realme Launches 15 Series with Industry-First AI Edit Genie and Segment leading Performance

    ShareChat & Moj Announce Second Edition of ‘Short Form Big Impact Leadership Summit 2025’

    Prakash Varma to Inaugurate Creators & Marketers School in Calicut

    Himalaya Wellness Champions Bhringaraja in New Anti-Hair Fall Campaign with a Tale of Friendship

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

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    Thomas Cook India net profit stays flat at Rs 73.4 crore in April-June

    Nissan’s contribution to Renault Group’s second quarter 2025 earnings

    Punjab National Bank (PNB) announces First Quarter Financial Results for the Quarter Ended 30th June 2025

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

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    • Science

    Eveready Launches India’s 1st Ever Hybrid Torch with Sonakshi Sinha-starrer ‘Nikita Roy’

    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

  • Auto

    ROLLS-ROYCE IN SAINT-TROPEZ: A SUMMER AT THE RIVIERA’S MOST DISTINGUISHED ADDRESSES

    Challenging half year – Audi realignment gains momentum

    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

  • Sports

    Four Seasons Hotel Singapore Serves Up a Luxury Sports Experience with Inaugural Summer Smash Padel and Pickleball Tournament Event

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

  • Entertainment

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

  • Lifestyle
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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

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    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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iD Fresh Food Launches Independence Day Campaign With a Clarion Call to Unite India

The company’s ‘Meet Your Neighbour’ initiative garners 3254 orders for hosting 23,974 guests on the house in less than two months

by FWM
August 13, 2018
in Business
0

PC Musthafa, Founder and CEO, iD Fresh

Monday, August 13, 2018

Driven by the overwhelming response to its unique ‘Meet Your Neighbour’ initiative launched earlier this year, iD Fresh Food is all set to kick-start its month-long Independence Day Campaign across the country. India’s largest fresh food brand aspires to be a catalyst in bringing Indians together as a happy community that bonds over enjoyable, home-cooked meals. The mission is to unite India, one friendship at a time.
In June this year, iD Fresh Food had launched a unique campaign called ‘Meet Your Neighbour’ – encouraging folks to bond with people living in their locality, over some delicious idlis, dosas, vadas, parotas, and more. In less than two months, there were 3254 orders for hosting 23,974 guests. The highest number of orders – 1552 came from Bengaluru, hosting a total of 11,174 guests. iD Fresh Food delivered its products free of cost at the hosts’ doorstep to make this happen.
Heartened by the positive response to the campaign and the growing sense of community feeling that it encouraged, iD Fresh Food is now looking to build on that positivity with its Independence Day Campaign. Home to diverse religions, cultures, languages and people, there are many things that divide India. But the one thing all Indians come together for is the joy of sitting down for a home-made meal. Through this campaign, iD Fresh wants to celebrate the spirit of united India with our shared love for food.
Speaking about the company’s latest initiative, PC Mustafa, CEO, iD Fresh Food, said, “Food has the power to do incredible things. It can bring together a nation of 1.3 billion people, who are divided by religion, caste, creed, socio-economic status, etc. This year, as we celebrate Independence Day, we would love all Indians to experience that spirit of unity – of being one nation, one people. Our Independence Day Campaign is an earnest endeavour to inspire people to rise over the differences in socio-economic and cultural status’ and find common ground.”
“I urge people to come together not only with family and friends, but also with people who have had an impact on their lives including colleagues, peers and support staff. We are honoured to be a part of this community-building exercise that’ll truly make us one of the strongest nations in the world.”
What prompted iD Fresh with these novel initiatives was the distressing findings of a pilot study, conducted earlier this year by iD Fresh Food, amongst 231 Bengalureans in the age group of 30-45 years. The study found that 56% of the respondents had never met their neighbours, while 32% only acknowledged them when they ran into each other. In emergency situations, 49% said that they wouldn’t be comfortable reaching out to a neighbour. The results were marginally better in neighbourhoods with school-going children, with 35% of the parents claiming to know each other very well and 18% moderately well.
This Independence Month, iD Fresh Food urges you to invite your friends, family, neighbours, colleagues, peers and support staff among others, to celebrate the spirit of unity in diversity with some home-cooked desi fare. All you need to do is register on www.iDUniteIndia.com and host a motley gang of proud Indians to a healthy, wholesome, home-cooked meal. The treat’s on iD Fresh Food! The patriotic fervour will be symbolised in iD Fresh Food packs’ design, illustrating silhouettes of a group of people having a meal together, with a background inspired by the independence day theme, all through August.
Leading by example, iD Fresh is also organizing meals with their support Staff in their offices and manufacturing Facilities.

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Tags: ‘Meet Your Neighbour’iD Fresh Foodwww.iDUniteIndia.com

FWM

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