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    Philips Home Appliances Teams up with Wheel of Fortune, the No.1 Game Show Worldwide for a Nationwide Consumer Campaign

    “Bengaluru has firmly established itself as one of South Africa’s key source markets in India.”-Ms. Karmarkar,Marketing and Communications Manager (MEISEA)

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    RELIANCE CONSUMER PRODUCTS ACQUIRES TAMIL NADU’S SOUTHERN HEALTH FOODS

    Carlyle to invest INR 2,100 Cr (approximately USD 230M) in Nido Home Finance

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    When Fashion Becomes a Force for Health: Suta Joins Sanjeevani’s Pink Tag Project for Breast Cancer Awareness

    As of 2nd February 2026, 53 Tele MANAS Cells have been set up in 36 States/ UTs

    Philips named a Clarivate Top 100 Global Innovator for the 13th consecutive year

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

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    Titan Smart introduces Celestor 2.0, onboards World No.3 Badminton pair, Chirag Shetty and Satwiksairaj Rankireddy as brand ambassadors

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    UNDP Goodwill Ambassador and ‘Game of Thrones’ star Nikolaj Coster-Waldau highlights Odisha’s mangrove restoration story in global documentary series

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    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

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    Celebrate Valentine’s with Dubstep®’s Love on Loop—Win a Trip for Two to Goa and More

    As of 2nd February 2026, 53 Tele MANAS Cells have been set up in 36 States/ UTs

    Philips named a Clarivate Top 100 Global Innovator for the 13th consecutive year

    LINDBERG Unveils an Exclusive Lunar New Year Precious Special Edition

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Malaysia Airlines Celebrates Resumption of Direct Flights to Chengdu,Strengthening Connectivity to Western China 

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  • Home
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    Carlyle to invest INR 2,100 Cr (approximately USD 230M) in Nido Home Finance

    India Achieves Landmark Trade Victory, Unlocks $30-Trillion U.S. Market for Exports Across Key Sectors

    Levi’s® Brand Debuts “Behind Every Original” Campaign With Super Bowl Film Highlighting Backstories and Backsides

    HKTDC to Host World’s Largest One-Stop Jewellery Marketplace

    “Bengaluru has firmly established itself as one of South Africa’s key source markets in India.”-Ms. Karmarkar,Marketing and Communications Manager (MEISEA)

    RELIANCE CONSUMER PRODUCTS ACQUIRES MAJORITY STAKE IN AUSTRALIA’S GOODNESS GROUP – FOUNDER OF NEXBA

  • National
    • All
    • Economy & Politics
    • Election

    TAFE Launches ‘MASSEY DYNASTAR Contest’ Season 3.

    Jacqueline Fernandez Joins Lux Cozi’s Grand Indore Meet, Over 2000 Retailers Attend.

    Sony India Rolls Out Wildlife-centric Brand campaign ‘Think Wildlife, Think Sony’

    WEutsav: Festival of Rural Women Entrepreneurs Comes to Bengaluru on 14 February 2026

    Philips Home Appliances Teams up with Wheel of Fortune, the No.1 Game Show Worldwide for a Nationwide Consumer Campaign

    “Bengaluru has firmly established itself as one of South Africa’s key source markets in India.”-Ms. Karmarkar,Marketing and Communications Manager (MEISEA)

  • Business

    RELIANCE CONSUMER PRODUCTS ACQUIRES TAMIL NADU’S SOUTHERN HEALTH FOODS

    Carlyle to invest INR 2,100 Cr (approximately USD 230M) in Nido Home Finance

    Forbes Global Properties Unveils ‘Mission 2030’ Strategic Vision for India

  • Health

    When Fashion Becomes a Force for Health: Suta Joins Sanjeevani’s Pink Tag Project for Breast Cancer Awareness

    As of 2nd February 2026, 53 Tele MANAS Cells have been set up in 36 States/ UTs

    Philips named a Clarivate Top 100 Global Innovator for the 13th consecutive year

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Breaking Barriers in Diabetes Care: Cipla Launches #InhaleTheChange Campaign

    Novo Nordisk A/S: Wegovy® pill approved in the US as first oral GLP-1 for weight management

  • Technology
    • All
    • Environment
    • Science

    India AI Stack: Powering Intelligence at Scale

    Government of Karnataka Announces “Bengaluru GAFX 2026”; Unveils ‘Evolution Reloaded’ Vision for AVGC and Creative Technologies

    KKR and Oak Hill Capital Commit Nearly $2 Billion to Leading European Data Center Platform Global Technical Realty

    Delta Electronics India to Provide 110 MW in Power Conditioning Systems to Prostarm Info Systems Ltd. for Multiple Energy Storage Projects in India

    Transforming India with AI

    India AI Impact Summit 2026 to focus on ‘Democratizing AI, Bridging the AI Divide’

  • Auto

    BMW celebrates the inaugural edition of Art Basel Qatar.

    Tata Motors registered total sales of 41,549 commercial vehicle units in January 2026

    For the first time, India enters the Top 5 global markets list for Mercedes-Maybach

    PEUGEOT AND PATHÉ, AN UNPRECEDENTED PARTNERSHIP PROMOTING THE EXCELLENCE OF FRENCH CINEMA

  • Sports

    Tata Consultancy Services World 10K Bengaluru, the World’s premier 10K, is scheduled for Sunday, 26th April 2026; Registrations now open!

    BCCI congratulates India Under-19 team on sixth ICC Under-19 World Cup triumph

    Third stage of ticket sales commences as countdown to ICC Men’s T20 World Cup 2026 begins

    Titan Smart introduces Celestor 2.0, onboards World No.3 Badminton pair, Chirag Shetty and Satwiksairaj Rankireddy as brand ambassadors

  • Entertainment

    UNDP Goodwill Ambassador and ‘Game of Thrones’ star Nikolaj Coster-Waldau highlights Odisha’s mangrove restoration story in global documentary series

    House of McDowell’s Soda Yaari Jam, India’s Biggest Branded Live IP, Touches down in Kolkata

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

  • Lifestyle
    • All
    • Food
    • Travel

    Celebrate Valentine’s with Dubstep®’s Love on Loop—Win a Trip for Two to Goa and More

    As of 2nd February 2026, 53 Tele MANAS Cells have been set up in 36 States/ UTs

    Philips named a Clarivate Top 100 Global Innovator for the 13th consecutive year

    LINDBERG Unveils an Exclusive Lunar New Year Precious Special Edition

    Pullman Chennai Anna Salai Celebrates Pongal with a Farm-to-Fork Tamil Harvest Buffet Thursday,15th of Jan 2026-

    Malaysia Airlines Celebrates Resumption of Direct Flights to Chengdu,Strengthening Connectivity to Western China 

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Home Health

India’s Growing Tobacco Problem and need for Safer Choices

by FWM
May 31, 2019
in Health
0

Evidence Shows E-cigarettes a Viable Solution to Reduce Tobacco Harm

 Western countries have witnessed record-breaking declines in smoking rates, says new study

A recent paper on The Prospects of e-cigarettes in India: Overview of Evidence, Opportunities and Challenges Based on Experience in Western Countries by Konstantinos Farsalinos, Christopher Russell and Rajesh Sharan evaluates evidence from western countries, their regulations and provides insights on how India too can develop an appropriate framework to maximize the potential of e-cigarettes to complement available tobacco control measures and minimize adverse public health effects.

The paper highlights that not only are e-cigarettes significantly less harmful, but that in the past few years, countries like UK, US, New Zealand, UAE, Canada that have set out pragmatic regulations for e-cigarettes have witnessed unprecedented decline in adult smoking rates. These findings position e-cigarettes as a viable alternative to reduce tobacco smoking, and make a strong case for regulating the sector, to address issues of quality, labeling, promotion and sales, and to ensure that e-cigarettes are made available to adult smokers to reduce their personal health risk.

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India is home to nearly 12% of the world’s cigarette smokers, and an even larger section of the population uses other forms of tobacco including smokeless tobacco (SLT) such as khaini, gutkha, zarda, or local smoking tobacco like bidi, hookah, chillam, or a mixture of these. The World No Tobacco Day, which is observed to create awareness on harmful effects of tobacco use and discourage its use is an opportune time to explore how alternatives to cigarette can support lowering India’s staggering tobacco death rate of 1.35 million per year.

It is pertinent to note that, India is a member of the WHO Framework Convention on Tobacco Control (FCTC) and is bound by MPOWER policy recommendations to reduce tobacco demand. The Indian Government must consider its on-ground implementation with practical solutions that help bring down tobacco consumption rates. Despite the awareness programs and expenditure towards educating about the health consequences, India has the lowest quit rates among the GATS-2 countries.

This begs the question – Why is India not exploring the Tobacco Harm Reduction (THR) policies which aim to prevent or reduce harm by promoting substitution of combustible tobacco with less harmful non-combustible sources of nicotine? These products are already being used to support existing tobacco control measures especially in developed countries like United Kingdom, Canada and the United States.

Electronic cigarettes (e-cigarettes), an increasingly popular THR tool, have been the focus of intense public health

debate. From a safety perspective, compared to e-cigarettes, cigarette smoke contains thousands of chemicals, many of which are carcinogenic and toxic. E-cigarettes, on the other hand, do not contain tobacco, and the ingredients of e-cigarette liquids in controlled quantities reduces risk that a smoker would otherwise be exposed to by an order of magnitude. A risk assessment analysis by Stephens WE had concluded that carcinogenic risk of e-cigarettes is about 0.4% that of smoking, and based on currently available evidence, there is little doubt that e-cigarettes are far less harmful than smoking.

As per a study by Population Assessment of Tobacco and Health (PATH), cigarette smokers who initiated e-cigarette use had 7.88 times the odds of switching to 30-day cigarette cessation compared to non-users of e-cigarettes. In US, tobacco use data from 2010 to 2015 showed a substantial increase in e-cigarette use. The data on prevalence and growth of e-cigarette also presents a very strong correlation with significant increase in cessation rates in the US.

The UK and European Union regulatory framework for e-cigarettes includes quality standards, nicotine concentration limits, marketing restrictions, and can easily be modified for implementation in India. In fact, the UK Department of Health has also pledged to support adult smokers in switching to less harmful nicotine products like e-cigarettes, while also maintaining that complete cessation is the ideal solution. The country’s liberal approach has paid off, as UK witnessed record-breaking decline in the adult smoking population. In 2017, the lowest ever smoking rate of 15.1% was recorded in UK. Smoking prevalence among young adults in UK has also declined by 25% since 2011. Encouraged by the impact thus far, the UK Commons Science and Technology Committee recently concluded that regulations on e-cigarette licensing and advertising should be further relaxed.

It is imperative that India learns from the experience of other countries, and provide tobacco users with a less harmful alternative, rather than prohibiting e-cigarettes and missing out on an unprecedented opportunity to help adult smokers in India.

 

Tags: WHO Framework Convention on Tobacco Control (FCTC)

FWM

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