Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

National, 25^th June, 2025: Page Industries, the exclusive licensee of JOCKEY International Inc., strengthens its commitment to meeting the evolving needs of women through its Jockey Woman collection. In this regard, the brand is relaunching the “Bras As Versatile as I Am” campaign. Since its entry into the market, the Jockey Woman collection has steadily expanded its bra portfolio from everyday essentials to a comprehensive, style-forward collection, making it one of the most thoughtfully designed and versatile bra ranges in the country today.

This focused growth reflects the brand’s dedication to addressing varied needs across life stages, body types, and occasions, ensuring that they have access to innerwear that delivers the right fit, all-day comfort, and reliable support. Today the range offers an extensive variety – from strapless to multiway bras, plus-size to active bras, lounge and T-shirt bras, each crafted to give women the confidence and freedom to move through life on their own terms.

Sharing his thoughts on the campaign, Nihal Rajan, CMO of Jockey India, said, “At Jockey, we see innerwear not just as an everyday essential, but as an extension of a woman’s personality and lifestyle. We believe that true innovation lies in the details. Every style we create is the outcome of deliberate thought, technical precision, and deep consumer insight, ensuring that what we offer is not just new, but meaningfully better for the women who choose us. This philosophy comes alive in the ‘Bras As Versatile As I Am’ campaign – a reflection of our promise to combine thoughtful design with real purpose, so every woman finds a bra that fits not just her body, but her life.”

With over two decades of leadership in the innerwear category, Jockey India continues to evolve alongside its consumers, maintaining its legacy of quality, trust, and relevance. Designed for diverse occasions, moods, and personalities, the Jockey Woman range includes bras for work, lounge, sleep, travel, nursing, and more. Through this initiative, Jockey reaffirms its role as a trusted companion in delivering comfort, functionality, and style tailored to real and everyday moments.

From top tier-1 cities to emerging markets, the campaign rollout will touch over 1,000+ retail points, digital-first experiences, and fresh influencer voices, bringing India’s women closer to the brand that truly ‘knows’ them.