Joyalukkas launches ’Yuva’,a unique collection of young & trendy Jewellery  

Bangalore, 4 May 2023: The world’s favoritejeweller, Joyalukkas is renowned worldwidefor creating timeless jewellery for every occasion for all types of jewellery lovers. The brand is known for theirunmatched quality and their inimitable sense of style that has consistently struckthe balance betweentradition and trend.Their latest launch is no different.The recently launched ‘Yuva’ collectionis specially designed for ayounger audience that is lookingfor a reflection of their own style in jewellery. The design inspiration of Yuva,is exciting geometric art forms. Shapes and icons have been used to amalgamate with linear lines to create a fashion-forward collection like noother. The collection is crafted in 18KT Yellow Gold and are furtheraccentuated with the use of stones like White Mother of Pearl and Green Malachite. Mother of Pearl is found in the inner lining of mollusk shells and has iridescentproperties. Green Malachite is an age-oldgemstone known for its eternalbeauty and inherentmetaphysical properties. The contemporary woman of today is looking forfuss-free and dainty jewellery optionsfor everyday wear. Joyalukkas’s ‘Yuva’ collection provides just that with light pieces that can be worn everyday and can also be layered to create a dressier look for the evening or a specialoccasion. Launching the new Yuva collection, Joy Alukkas, Chairman & MD, Joyalukkas Group, said, “The ‘Yuva’ collection is targeted towardsthe style-conscious workingwoman of today. Her style statement is effortless& relaxed and she is looking for jewellery to match that. Whetherit is a day in the officeor a dinner with friendsafter, these piecesare versatile and eye-catching.” The ‘Yuva’ collection is available at all Joyalukkas showroomacross