To mark the start of their partnership and to celebrate KLM’s 100th anniversary, KLM and ASICS today launched the special ASICS KLM100 running shoe. The first pair was officially handed to KLM President & CEO Pieter Elbers by ASICS CEO EMEA Alistair Cameron.
KLM and running
The partnership with ASICS, a highly popular running brand, is a logical step in KLM’s commitment to running. Since the end of 2018, KLM has been title sponsor of the Urban Trail Series and co-sponsor of the Dam to Dam Run and TCS Amsterdam Marathon. KLM supports running because it is healthy, easily accessible to all and an excellent way to explore the world, both close to home and during a business trip or holiday.
The ASICS KLM100 running shoe
The ASICS KLM100 running shoe was specially designed for KLM’s 100th anniversary by ASICS as a limited edition of 5,000 pairs, which KLM staff were allowed to pre-order. This shoe is based on the ROADHAWK FF2 model, but is rendered in KLM blue, with orange accents. As of today, the shoe will be available to the general public in limited quantities via the ASICS webshop as well as the ASICS flagship stores in Amsterdam and Rotterdam.
Staff on the move
As one of the biggest commercial employers in the Netherlands, KLM feels it is important to devote attention to health. That is why we urge our staff to keep fit by way of coaching, working and the KLM running programme. Every year, around 1,200 KLM employees take part in the Dam to Dam Run.
