“Life can change in an instant” says Federica Imperiali, Head of New Product Development at Forevermark.

Spring/Summer 2021 Trends:

DIAMOND RAIN:
Rain, and all that it symbolizes, is an exhilarating source of inspiration and optimism during times of challenge and change. In its embodiment as rain, we associate it with renewal, rejuvenation, and growth. When translating rain’s allure into diamond jewellery, the remarkable properties of diamonds such as their strength, natural beauty and rarity, inspires us to desire for new beginnings and clearer times. In the same way that rain refreshes, we can explore new ideas and incorporate diamond cuts such as pears, marquise and squares to replicate the stunning fluid droplet and ripple movement from rain and to transform much-loved statement pieces to treasure forever

TWIST & SHINE:
Life’s unexpected twists and turns can often be the catalyst for great new things. They teach us to be adaptable and agile, and to see opportunities in every outcome. This trend is about dynamism and surprise. Introduce silhouettes based on sculptural twists that thrill from every angle. A sweeping band of pavé diamonds, or a striking solitaire. Asymmetric diamond clusters, or mixed cuts that build interest, and perspective to draw the eye.

“Life can change in an instant. This is a fact that every person on the planet has felt, yet it is something which unites us on a deep and significant level. As mindsets inevitably change, a more considered approach to consumption will draw us to meaningful purchases. The trend DIAMOND RAIN showcases the strength, beauty and rarity of diamonds that inspire us to look forward, just like the ability of rain to refresh and revive. Together, these marvels of nature symbolize our hopes and dreams. As for TWIST & SHINE showcases life’s unexpected moments require us to be agile, but they can also be the catalyst for great new things. Harnessing the versatility of diamonds – in their cuts and the ways they are set – to translate this concept,” says Federica Imperiali, Head of New Product Development at Forevermark.