KLIA, 28 September 2019: Malaysia Airlines, yesterday, was once again recognised as one of the most trusted brands in the region when it received the Platinum Award at the 2019 Putra Brand Awards in the Transportation, Travel & Tourism category held at the Majestic Hotel Kuala Lumpur. Representing Malaysia Airlines at the event was its Group Chief Marketing and Customer Experience Officer, Lau Yin May.
The Platinum Award, which was introduced this year marked the fourth consecutive time Malaysia Airlines has received a Putra Brand Award, having previously won the award in 2016, 2017 & 2018.
Its Group Chief Executive Officer, Captain Izham Ismail said, “Malaysia Airlines is humbled to receive the prestigious Putra Brand Award, which was voted by the consumers. This is a significant win for us as it demonstrates our customers’ trust and confidence in our brand and endorses our hard work in delivering our brand promise of Malaysian Hospitality. This achievement does not happen overnight. Everyone in Malaysia Aviation Group (MAG) has played a significant role in striving to elevate our brand.”
“We have been putting in immense efforts to creating, providing, and adding value to our customers’ experience by introducing more direct benefit to the entire travelling ecosystem, including the introduction of a new app, MHassistant, a brand new ticketing store in NU Sentral Kuala Lumpur and the launch of MHholidays, the latest travel marketplace that allows travellers to tailor-make their holidays with the combination of flights and hotels,” he added.
In addition to its win at the 2019 Putra Brand Awards, Malaysia Airlines has received other recognitions this year including Gold for Best Performance Campaign and Bronze for Best Use of Data at Malaysian Digital Association (MDA) d-Awards, Best Airline in Asia at PATWA International Travel Awards and one of the World’s Most Improved Airlines at SKYTRAX World Airline Award.
The Putra Brand Awards is an annual premier brand awards event in Malaysia that was launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB). It recognises brand building as an integral business investment, measured by consumer preference. In determining its winners, the Putra Brand Awards utilises a robust consumer research method in which 6,000 consumers vote for their favourite brands within multiple categories, therefore establishing Malaysian consumers themselves as the judges and award-givers of this distinguished event.
