Bangalore, 30 August 2025 – Health challenges don’t wait for the right time. They can arise unexpectedly, leaving families scrambling for support, guidance, or timely care. In India, many individuals struggle to get the right help when it’s most needed, leading to delays in treatment, rising expenses, and mounting anxiety.
At Tata AIA Life Insurance, we believe that protecting lives goes beyond financial support — it’s about being there for our consumers in every moment that matters. That’s why we’re proud to introduce “Tata AIA Health Buddy” — India’s first 24×7 health & wellness companion from a life insurer, blending health, wellness, and life insurance like never before.
Meet the Health Buddy: Your Trusted Wellness Companion
To bring this pioneering solution closer to people, Tata AIA has unveiled the Health Buddy mascot — a friendly and relatable identity that embodies trust, care, and approachability. The mascot simplifies the concept of continuous health support, making it more accessible and reassuring for families.
With Health Buddy, Tata AIA strengthens its role not just as a financial protector but as a true partner in everyday well-being, helping consumers stay prepared for life’s uncertainties while promoting healthier, happier living.
Reimagining Insurance with Health and Wellness
Tata AIA Health Buddy Tata AIA Health Buddy represents a comprehensive approach to overall health and well-being. By merging personalized health services with the security of life insurance, Tata AIA Health Buddy ensures that consumers and their loved ones are protected—not only in times of need but throughout their journey of living a healthier life.
With Tata AIA Health Buddy, the offering goes beyond traditional insurance. It is about building a supportive partnership that evolves with the consumer. From preventive care to critical health management, Tata AIA Health Buddy is designed to accompany individuals at every stage—helping them stay well and prepared for whatever life may bring. It also enables families to embrace the benefits of a healthier lifestyle together, ensuring that everyone remains supported on their wellness journey.
Commenting on the launch of Tata AIA Health Buddy, Sanjay Arora, Chief of Operations, Tata AIA, said, “At Tata AIA, our core value of Consumer Obsession drives everything. We are proud to introduce Tata AIA Health Buddy, India’s first 24×7 health and wellness companion from a life insurer. By blending health, wellness, and life insurance, we are setting a new benchmark in consumer care. Tata AIA Health Buddy empowers our consumers with access to world-class solutions that not only protect their health but enable them to live healthier, more fulfilled lives.
This service is a testament to our commitment to being a true partner in their health and wellness journey and keeps them Har Waqt Ke Liye Taiyaar with confidence and financial security.”
What’s Included in Health Buddy?
Exclusively available on the Tata AIA Life Insurance App, Health Buddy offers a wide range of services, including:
- Preventive health check-ups (Thyroid, HbA1C, Anaemia, PCOS tests, etc.)
- Cervical cancer other prescribed vaccinations like HPV, Hepatitis, etc
- Women Care: in-person consultations with gynaecologists for PCOD, IVF, menopause, infertility, and more
- Dental Wellness: in-person consultations with dentists
- Doctor consultations across 24+ specialties, from paediatrics to dermatology, neurology, urology, and more
- Discounts on lab tests and medicine orders
- Medical second opinions and dedicated case support for diagnosed critical illnesses.
- Fitness and diet expert sessions, tailored to personal health goals.
Building on Health Buddy: Launch of Tata AIA Health SIP
To complement the Health Buddy and reinforce our commitment to holistic well-being, Tata AIA is also introducing Tata AIA Health SIP — a pioneering Non-Participating, Unit-Linked Health Insurance Plan.
While Health Buddy focuses on care and support, Health SIP adds the power of long-term financial preparedness. This unique solution integrates health coverage with wealth creation, ensuring consumers are protected in emergencies while also securing their future.
With no premium allocation charges and additional maturity boosters to enhance fund value, Health SIP provides protection with growth. From the 6th policy year, it allows tax-free withdrawals for health-related expenses, giving consumers financial flexibility when they need it most. It also offers long-term critical illness cover, with the ability to lock in premiums for 30 years.
To cater to the diverse needs of consumers, Health SIP comes in two variants :
- Health SIP Plus: Includes in-built Accidental Total and Permanent Disability (ATPD) benefits.
- Health SIP Plus Pro: Includes ATPD benefits along with Terminal Illness with Term Booster (TTB) cover for enhanced protection.
The Future of Insurance is Health and Wellness-First
With the launch of Tata AIA Health Buddy and products like Tata AIA Health SIP, the Company is redefining life insurance. It is no longer just about protection in difficult times — it is about enabling families to live healthier, more secure, and financially confident lives every day.
Your health now has a new companion — always by your side, always ready to help.
The Tata AIA Health Buddy service is also available with a wide range of Tata AIA solutions: Tata AIA PR Life Pro +, Tata AIA PR Life Pro, Tata AIA PR Life Maxima +, Tata AIA PR Life Advantage +, Tata AIA PR Life Growth +, Tata AIA PR Life Pro Advance, Tata AIA Smart Sampoorna Raksha Flexi, Tata AIA PR 2.0, Tata AIA Premier SIP, Tata AIA Super SIP, Tata AIA Smart SIP 360, Tata AIA Smart Sampoorna Raksha+, Tata AIA Premier Pension Secure, Tata AIA Pro-Fit, Tata AIA Shubh Shakti, Tata AIA Shubh Shakti Select, Tata AIA Shubh Rakshak and Tata AIA Shubh Rakshak Select.
