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    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

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    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

    Jamaica Tourism Launches a Brand-New Campaign “70 Days of Jamaica Love” to Celebrate 70 Years of Jamaica

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

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  • National
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    Campus Fund Launches Third Fund of $100 Million

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    LIC Housing Finance reduces lending rates to 7.50% on new home loans

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    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

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    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

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    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

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    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

  • Auto

    Force Motors along with BMW Group India Celebrates the Roll-Out of its 100,000th engine from the Chennai Plant

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

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    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

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    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

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“Millets have long been integral to the Indian diet, and have many health benefits in addition to being an environment friendly crop”- Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull

Tata Soulfull participates in Millets & Organics – International Trade Fair 2024 with the mission to introduce 'Desh ke Millets' to homes across India

by FWM
January 6, 2024
in Food, Health, Lifestyle, National
0
  • N.L. Narendra Babu & K. Gopalaiah,
    MLA visited Tata Soulfull Stall, at the Millets and Organic International Fair 2024.

  • Aims to take ‘Desh ke Millets’ like Ragi, Jowar & Bajra mainstream
  • Continues to innovate millet based products catering to consumer preferences
  • Offers a variety of wholesome, tasty and convenient options in the breakfast and snacking category

 Bengaluru, 5th January, 2024:

PHOTOS AND VIDEO BY P K ANANTH KUMAR

Prashant Parameswaran – MD & CEO, Tata Consumer Soulfull

Tata Soulfull, a brand from Tata Consumer Soulfull Pvt Ltd., (a wholly owned subsidiary of Tata Consumer Products Limited), participated in the 2024 edition of Millets & Organics – International Trade Fair in the city today. This event, organized by the Department of Agriculture and KAPPEC (Karnataka Agro Processing and Export Corporation), Government of Karnataka, serves as a collaborative platform, uniting farmers, domestic and international companies, as well as central and state institutions in the organic and millet sectors.

ADVERTISEMENT

As a leading brand in the millets space, Tata Soulfull is dedicated to bringing ‘Desh ke Millets’ like Ragi, Jowar & Bajra in modern formats to every Indian household through its wide range of products like Tata Soulfull Millet Muesli, Tata Soulfull Ragi Bites breakfast cereals and Tata Soulfull Masala Oats+. Leveraging its deep expertise in millets through cutting-edge facilities and distinctive product offerings, Tata Soulfull places strong emphasis on the philosophy of ‘Taste First, Health Forward.’  The brand is dedicated to bringing back ancient grains to the modern consumer’s plate through its varied product lineup which includes breakfast cereals, snacking alternatives, and cereal-based beverages.

The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are affordable and easy to use.

Speaking on the participation of Tata Soulfull at the event, Prashant Parameswaran, MD & CEO, Tata Consumer Soulfull said, “Millets have long been integral to the Indian diet, and have many health benefits in addition to being an environment friendly crop. However, the lack of awareness of millets and their usage, along with limited accessibility has posed persistent challenges, leading to low consumption of these grains. At Tata Soulfull, our aim is to make millets mainstream and bring back ‘Desh ke Millets’ like Ragi, Jowar, etc. through our millet based products that are affordable, easy to access, wholesome and tasty. We are happy to be participating once again in the Millets & Organics – International Trade Fair, contributing to the vision for a healthier and more sustainable future.“ 

He further added, “With one of India’s largest value-added millet processing factories at Bidadi in Bengaluru, our endeavour is to innovate and introduce products that are in line with changing consumer needs.  Our most recent launch was the Tata Soulfull Ragi Bites Choco Sticks, a wholesome choice for children. It’s a cream filled snack which offers the goodness of Millets and is completely free from maida.”

Tags: ‘Desh ke Millets’ like RagiDepartment of AgricultureGovernment of KarnatakaJowarKAPPEC (Karnataka Agro Processing and Export Corporation)Tata Consumer Soulfull Pvt Ltd.Tata SoulfullTata Soulfull Millet MuesliTata Soulfull Ragi Bites breakfast cereals and Tata Soulfull Masala Oats+

FWM

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