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    Supercomputing India 2025 (SCI 2025) is set to take place from December 9–13, 2025, at Manipal Institute of Technology (MIT), Bengaluru.

    Global health security hangs in the balance in a volatile and uncertain world, report emphasizes

    MaraK Shoes Announces October 17, 2025 Grand Opening at Faneuil Hall Marketplace

    Malabar Gold & Diamonds Launches 1st Showroom in New Zealand.

    Malaysia Airlines Earns Global Recognition as APEX Four Star Major Airline; Ranked Among World’s Top 10 Airlines by Condé Nast Traveller

    Export Surge: India Steps Up on Global Stage

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    Supercomputing India 2025 (SCI 2025) is set to take place from December 9–13, 2025, at Manipal Institute of Technology (MIT), Bengaluru.

    Union Home Minister and Minister of Cooperation, Amit Shah inaugurates the ground-breaking ceremony in Jaipur for investment proposals worth ₹4 lakh crore in Rajasthan

    Knot.dating Becomes Operationally Profitable Faster Than Expected

    Malabar Gold & Diamonds Launches 1st Showroom in New Zealand.

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    Max Fashion Unveils a New Store Identity, Redefining the Future of Value Retail in India

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    Herbalife India Launches Liftoff® – A Zero Added Sugar Effervescent Drink

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    Mauritius to Host 2nd International Musculoskeletal Summit (IMS 2.0) 2025

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    NTT DATA Enhances Salesforce Capabilities with Strategic Acquisition of EXAH

    India’s Best Minds Must Power Defence Innovation for Vision 2047,” says CMD, BEL at CII AeroDef Tech Summit 2025

    150 students complete Sona Group’s Xccelerator 2.0 Programme powered by Unreal Engine, Dassault

    OPPO India launches F31 5G Series: The Best Smartphone for Durability with Smooth and powerful performance

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    Apple Koregaon Park opens to customers this Thursday, September 4, in Pune

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    JSW MG Motor India Launches the Windsor Inspire Edition

    Tata Motors Commercial Vehicles advances zero-emission trucking, delivers state-of-the-art Prima E.55S electric prime movers to Enviiiro Wheels Mobility

    Stellantis Reports Q3 2025 Estimated Consolidated Shipments of 1.3 Million Units, +13% y-o-y

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    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

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    Knot.dating Becomes Operationally Profitable Faster Than Expected

    PMJ Jewels Hosts A Luxury Studded Jewellery Display in Bengaluru

    Happiest Health launches Happiest Ayurveda clinic in Jayanagar, Bengaluru.

    Malaysia Airlines Earns Global Recognition as APEX Four Star Major Airline; Ranked Among World’s Top 10 Airlines by Condé Nast Traveller

    CARATLANE, THE TATA-BACKED OMNICHANNEL JEWELLERY BRAND, OPENED A NEW 1,400 SQ. FT. FLAGSHIP STORE ON MG ROAD,BENGALURU.

    The Rise of the Whycation: Hilton’s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries

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    Supercomputing India 2025 (SCI 2025) is set to take place from December 9–13, 2025, at Manipal Institute of Technology (MIT), Bengaluru.

    Global health security hangs in the balance in a volatile and uncertain world, report emphasizes

    MaraK Shoes Announces October 17, 2025 Grand Opening at Faneuil Hall Marketplace

    Malabar Gold & Diamonds Launches 1st Showroom in New Zealand.

    Malaysia Airlines Earns Global Recognition as APEX Four Star Major Airline; Ranked Among World’s Top 10 Airlines by Condé Nast Traveller

    Export Surge: India Steps Up on Global Stage

  • National
    • All
    • Economy & Politics
    • Election

    Supercomputing India 2025 (SCI 2025) is set to take place from December 9–13, 2025, at Manipal Institute of Technology (MIT), Bengaluru.

    Union Home Minister and Minister of Cooperation, Amit Shah inaugurates the ground-breaking ceremony in Jaipur for investment proposals worth ₹4 lakh crore in Rajasthan

    Knot.dating Becomes Operationally Profitable Faster Than Expected

    Malabar Gold & Diamonds Launches 1st Showroom in New Zealand.

    PMJ Jewels Hosts A Luxury Studded Jewellery Display in Bengaluru

    Max Fashion Unveils a New Store Identity, Redefining the Future of Value Retail in India

  • Business

    GST Rationalistaion: Cultivating Growth, Crafting Prosperity in Mizoram

    GST Reforms Unlock Economic Potential in Jharkhand

    Capital India Home Loans, a wholly owned subsidiary of Weaver Services rebrands itself as People Home Finance Limited

  • Health

    Happiest Health launches Happiest Ayurveda clinic in Jayanagar, Bengaluru.

    Herbalife India Launches Liftoff® – A Zero Added Sugar Effervescent Drink

    Chief Minister Siddaramaiah inaugurated a super specialty hospital in Belgaum.

    Heart Transplant Gives 63-Year-Old Man from Madanapalle a New Lease of Life

    KARNATAKA HEALTH MINISTER DINESH GUNDU RAO LAUNCHES DOCBRELLA.

    Mauritius to Host 2nd International Musculoskeletal Summit (IMS 2.0) 2025

  • Technology
    • All
    • Environment
    • Science

    NTT DATA Enhances Salesforce Capabilities with Strategic Acquisition of EXAH

    India’s Best Minds Must Power Defence Innovation for Vision 2047,” says CMD, BEL at CII AeroDef Tech Summit 2025

    150 students complete Sona Group’s Xccelerator 2.0 Programme powered by Unreal Engine, Dassault

    OPPO India launches F31 5G Series: The Best Smartphone for Durability with Smooth and powerful performance

    L&T Technology Services, SiMa.ai Collaborate for Product Innovation in Mobility, Healthcare, Industrial Automation & Robotics

    Apple Koregaon Park opens to customers this Thursday, September 4, in Pune

  • Auto

    JSW MG Motor India Launches the Windsor Inspire Edition

    Tata Motors Commercial Vehicles advances zero-emission trucking, delivers state-of-the-art Prima E.55S electric prime movers to Enviiiro Wheels Mobility

    Stellantis Reports Q3 2025 Estimated Consolidated Shipments of 1.3 Million Units, +13% y-o-y

    Bentley commences a new chapter in India with the opening of its new showrooms in Mumbai and Bengaluru

  • Sports

    TOYOTA GAZOO Racing title fighters enter asphalt adventure

    Greenwood High Hosts CISCE National Chess Championship 2025

    ‘India has good, leading swimmers, they just need more of them,’ says legendary swimming coach Michael Bohl

    Bulls tamed in tie-breaker thriller! Puneri Paltan’s all-round performance takes them to top of points table

  • Entertainment

    House of McDowell’s Soda Yaari Jam, India’s Biggest Branded Live IP, Touches down in Kolkata

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

  • Lifestyle
    • All
    • Food
    • Travel

    Knot.dating Becomes Operationally Profitable Faster Than Expected

    PMJ Jewels Hosts A Luxury Studded Jewellery Display in Bengaluru

    Happiest Health launches Happiest Ayurveda clinic in Jayanagar, Bengaluru.

    Malaysia Airlines Earns Global Recognition as APEX Four Star Major Airline; Ranked Among World’s Top 10 Airlines by Condé Nast Traveller

    CARATLANE, THE TATA-BACKED OMNICHANNEL JEWELLERY BRAND, OPENED A NEW 1,400 SQ. FT. FLAGSHIP STORE ON MG ROAD,BENGALURU.

    The Rise of the Whycation: Hilton’s 2026 Trends Report Shows Travelers Are Choosing Intentional Itineraries

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Home Business

Mohanlal Joins Hands with Craze Biscuits to Take the Brand to Global Market

by FWM
November 12, 2023
in Business, Food, Health, Lifestyle, National
0

Craze Biscuits has appointed Mohanlal as their Brand Ambassador, Craze Chairman Abdul Azeez Chovanchery, Director Ali Ziyan, are seen alongside

Kochi, Kerala, India Nov 10, 2023 19:20 IST

Mohanlal has signed an agreement (MoU) to become the brand ambassador for Craze Biscuits, aligning with the company’s global expansion initiatives. The announcement ceremony that marked this significant partnership was graced by the presence of Craze Chairman Abdul Azeez Chovanchery, Director Ali Ziyan, and Brand Strategist V.A. Shrikumar.

Craze Biscuits has appointed Mohanlal as their Brand Ambassador, Craze Chairman Abdul Azeez Chovanchery, Director Ali Ziyan, are seen alongside

This appointment of Mohanlal as the brand ambassador is a significant milestone for Craze Biscuits as he is the first brand ambassador in the company’s 38-year history.

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Mohanlal shared his excitement on becoming a part of Craze Biscuits’ global journey, and expressed, “India has always been a remarkable land, offering exquisite tastes to global food adventures. I am thrilled to take the renowned flavours from India to the world, with Craze Biscuits and bring pride to the entire nation.”

Abdul Azeez Chovanchery, Chairman of Craze Biscuits, expressed his confidence in Mohanlal’s role in promoting Craze Biscuits. He remarked, “Lalettan is joining our mission to spread the taste of Craze Biscuits to the world. He has always been an ambassador of good taste. It is certain that Lalettan will be able to make Craze a favorite of the world.”

“Craze’ Cream Biscuits, the perennial favorite, will soon be available in a variety of flavours,” said Director Ali Ziyan.

Craze Biscuits, a brand that already has a great following in the country has undergone a transformation to meet world-class standards following its acquisition by Azcco Global. Craze Biscuits entered the market by establishing Kerala’s largest food and confectionery factory, along with an international standard production facility located in Kinaloor, Kozhikode. Remarkably, all 12 variants of biscuits introduced by Craze have enjoyed significant market success.

Craze Biscuits is the first manufacturing venture in India by Azcco Global Group with business networks spread across GCC, Africa, and Southeast Asian countries. These biscuits are distinguished by their utilization of cutting-edge technology and the flavours developed directly by internationally acclaimed food technologists.

Craze Biscuits currently offers a diverse range of 12 variants, including Choco Rocky, Bourbon, Caramel Fingers, Cardamom Fresh, Coffee Marie, Thin Arrowroot, Milk Crunch, Cashew Cookie, Butter Cookie, Fit Bite, and 22 SKUs. Additionally, Craze Biscuits provides unique regional flavours from Kerala, such as Wayanad Coffee, Munnar Cardamom, and Cloves, to cater to a wide range of tastes and preferences.

Craze Biscuits is embarking on an exciting phase of expansion. They will initiate their first phase of exports, beginning with Saudi Arabia, and subsequently expanding to European countries. In addition to their international plans, Craze also has strategic intentions to establish food and confectionery manufacturing facilities in major biscuit production hubs across India, including Gujarat and Uttar Pradesh. Furthermore, the latest additions to the Craze product line up include Bourbon and Choco Rocky, enhancing their range of delicious offerings.

Mohanlal’s brand ambassador commercials are scheduled to be filmed in Palakkad this month.

Tags: and 22 SKUs.and ClovesAzcco Global GroupBourbonButter CookieCaramel FingersCardamom FreshCashew CookieChoco RockyCoffee MarieCraze BiscuitsFit BiteKinaloorKozhikodeMilk CrunchMunnar CardamomThin ArrowrootWayanad Coffee

FWM

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