Myntra’s latest brand campaign celebrates the real-life trendsetters, empowered by the trendiest styles available on the platform, who inspire and influence others around them to be fashionable
– The campaign positions Myntra as the ultimate destination for the trendiest styles, enabling people to ‘Trend in Real Life’
– As part of the campaign, Kiara features in two films, showcasing the wide range of offerings in women’s ethnic and western wear respectively available on the platform
– Kiara’s continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand’s ethos and her status as a fashion trendsetter among her fans.
– Myntra currently has 50,000+ trending styles on the platform.
Bengaluru 8th May 2024: Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspires others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidifies the brand’s position as the ultimate destination for the latest trends. As part of the campaign, Kiara features in two films, showcasing the wide range of trends across women’s ethnic and western wear available on the platform.
Over the years, Myntra has strengthened the platform to offer trends to the fashion-forward consumers. Myntra’s TrendNxt, an initiative designed to redefine how customers engage with fashion trends, brings several exciting in-app experiences aimed at enhancing trend discovery. With a dedicated bottom navigation on the app leading to the TrendNxt landing page, users can dive into editorials, listicles, and featured trends and enjoy a personalized experience. The platform refreshes new trends every week, currently offering 50,000+ trending styles to customers to always be at their trendiest best.
Kiara’s continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand’s ethos and her status as a fashion trendsetter. With her consistently impeccable fashion sense that serves as inspiration to many, she seamlessly aligns with the campaign’s core message of empowering everyone to ‘trend in real life.’
The campaign features a series of films spotlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra’s position as one of the trendsetting leaders.
Speaking on the campaign, Vijay Sharma, Senior Director – Myntra, said, “With our ‘Trend IRL’ campaign, we’re not just showcasing fashion; we’re celebrating individuality and the power of real-life trendsetters. In today’s dynamic fashion landscape, trends aren’t just about what’s on the runway; they’re about how people express themselves in their everyday lives. By spotlighting Kiara Advani and our diverse range of styles, we’re highlighting Myntra’s commitment to empowering everyone to explore and embrace their unique sense of style and be the trendsetters they’ve always wanted to be, right here, in real life.”
Speaking on the campaign, Kiara Advani said: “Embracing fashion as a means of self-expression, I’m genuinely excited about this campaign. Being at one’s fashionable best shouldn’t be a privilege reserved for a select few, and it’s absolutely rewarding to be a part of the efforts towards making trends accessible to all.”
Myntra is implementing a holistic marketing approach, as customers across the nation will get to see the film on Digital and Social platforms.
