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    Global hunger declines, but rises in Africa and western Asia: UN report

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

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    Matrimony.com Teams Up with Truecaller to Ensure Safer, Smarter Matchmaking

    “World Tiger Day” celebrated.

    realme Launches 15 Series with Industry-First AI Edit Genie and Segment leading Performance

    ShareChat & Moj Announce Second Edition of ‘Short Form Big Impact Leadership Summit 2025’

    Prakash Varma to Inaugurate Creators & Marketers School in Calicut

    Himalaya Wellness Champions Bhringaraja in New Anti-Hair Fall Campaign with a Tale of Friendship

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    Sonata Software Q1 FY26 Consolidated PAT Grew 1.7% QoQ, And Announces First Interim Dividend of Rupees 1.25 Per Share

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

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    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

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    ROLLS-ROYCE IN SAINT-TROPEZ: A SUMMER AT THE RIVIERA’S MOST DISTINGUISHED ADDRESSES

    Challenging half year – Audi realignment gains momentum

    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

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    Four Seasons Hotel Singapore Serves Up a Luxury Sports Experience with Inaugural Summer Smash Padel and Pickleball Tournament Event

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

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    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

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    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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Powerade Inspires Women Cricket Players to Dream Big and Train Hard With #PowerHasNoGender

by FWM
February 22, 2020
in Sports
0

#PowerHasNoGender

  • Saturday, February 22, 2020 1:25PM IST (7:55AM GMT)
Featuring Jemimah Rodrigues and MS Dhoni, #PowerHasNoGender inspires next generation of women sports enthusiasts during ICC T20 Women Cricket World Cup

New Delhi, India:  To solidify its commitment to the ICC T20 Women’s World Cup, Powerade has launched ‘#PowerHasNoGender’, a digital campaign which reiterates that the power to dream big, train hard to realize dreams and earn the spotlight has no gender. The campaign aims to celebrate young female cricket players putting in hours of practice, every single day at academies and grounds across the country, to achieve their dream of representing India at Women’s Cricket World Cup. Indian cricket team’s all-rounder Jemimah Rodrigues, and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams.

Powerade is also the official beverage partner of the ICC Women’s T20 World Cup. #PowerHasNoGender campaign will be supported by on-ground presence of the sports drink where young women cricketers of all participating countries will be seen consuming Powerade during training and matches. To be a role model to aspiring cricketers, Jemimah Rodrigues will reach out to the next generation of women sports enthusiasts through a series of digital films.

Talking about the campaign, Anoop Manohar, Director-Emerging Categories, Coca-Cola India said, “Our association with the ICC Women’s T20 World Cup reiterates our commitment to cricket, which is the biggest passion point uniting a billion Indians. This is the second year of Coca-Cola’s partnership with ICC and Powerade will continue to hydrate all teams during matches. #PowerHasNoGender is a power-packed campaign which reiterates that Power is an individual asset; it’s not based on gender and it’s the individual courage that drives a person to achieve great success.”

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Speaking about her association with the campaign, cricketer Jemimah Rodrigues said, “All high-performance athletes need a fuel to boost endurance, hydrate and fight exhaustion. Powerade is an ideal drink for sportspersons who want to go beyond the boundaries and strive for constant improvement. Its special ION4 formulation gives you the extra push required during training and matches. I am especially delighted to be associated with its new campaign, #PowerHasNoGender as it celebrates young female cricket players putting in hours of practice, every single day at academies and grounds around the country.”

Powerade was launched by Coca-Cola in India during Cricket World Cup 2019, as the sports fuel that helps players #powerthrough and performs their best; be it during gruelling practice sessions or during matches. The launch symbolized Coca-Cola India’s entry into the nascent category of sports hydration. Powerade has been specially formulated with ION4 (Sodium, Potassium, Magnesium and Calcium) to give that extra powerful push required during a high-performance fitness activity or endurance sports. The beverage contains a good balance of carbohydrates and electrolytes that enables quick fluid absorption and retention, provides higher energy leading to enhanced performance and faster recovery for athletes during an intense physical activity.

Tags: Coca-Cola IndiaICC T20 Women’s World CupPowerade

FWM

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