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    “Brunch, Bond, and Celebrate—The Den Hotel Invites You to a Special Mother’s Day Celebration.”

    Health inequities are shortening lives by decades

    Hoopr Brand Solutions Honored with ‘Best Ad Film – People’s Choice’ at the Dadasaheb Phalke Film Festival 2025 for Himalaya’s Musically-Powered Campaign ‘Zara Muskurade’

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    Lupin Launches Eslicarbazepine Acetate Tablets in the United States

    Health inequities are shortening lives by decades

    Skechers Agrees to Be Acquired by 3G Capital

    Australian Tourism Exchange 2025 opens in Brisbane/Meanjin

    Merck to Acquire US Biopharma Company SpringWorks Therapeutics to Accelerate Sustainable Growth of Healthcare Business

    Cathay Pacific adds another city to its expanding global network with the launch of direct passenger flights to Dallas

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    Secretary, DFS chairs a review meeting to monitor the progress of Public Sector Banks in clearing pending cases for NCLT

    New smart cage can smoothen cattle transport in India

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    “Brunch, Bond, and Celebrate—The Den Hotel Invites You to a Special Mother’s Day Celebration.”

    Lupin Launches Eslicarbazepine Acetate Tablets in the United States

    Union Health Minister P Nadda inaugurates 2nd National Workshop on ‘Health Sector Disaster Preparedness and Response’ & ‘Fire Safety in Healthcare Facilities’

  • Business

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    Sonata Software Recommends Final Dividend of 440% for FY 25 and Delivers QoQ EBITDA Margin Growth of 1.9% for the International IT Services

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    Health inequities are shortening lives by decades

    Hoopr Brand Solutions Honored with ‘Best Ad Film – People’s Choice’ at the Dadasaheb Phalke Film Festival 2025 for Himalaya’s Musically-Powered Campaign ‘Zara Muskurade’

    “Prioritize Medical Services Even in Rural Areas”: Governor’s Message to Medical Graduates

    Serious Slice Brings a Modern Neapolitan Trattoria to Cunningham Road

    DLF Emporio Presents ‘The Designers’ Collective’

    “Vaccines have saved more than 150 million lives over the past five decades,” said WHO Director-General, Dr Tedros Adhanom Ghebreyesus.

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    Manage solid waste to avoid complaints from the public – Lokayukta Justice B.S. Patil

    Tech Mahindra Unveils ‘AI Delivered Right’: A Comprehensive Strategy to Help Enterprises Scale AI with Purpose and Precision

    NTT DATA Announces First Sustainability Report for its Global Data Centers Division

    “With this phase of the #Invaluables, we wanted to move from awareness to action, and reframe them as professionals.”Soma Katiyar, Executive Creator Director, BBC Media Action, India

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    ASME Foundation India Ignites Innovation at EFx India 2025

  • Auto

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    Coming soon: the new Volvo XC70, Volvo Cars’ first extended-range plug-in hybrid

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  • Sports

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    Infosys and International Tennis Hall of Fame Renew Collaboration until 2028, Harnessing AI to Revolutionize Tennis

    Royal Challengers Bengaluru sign Mayank Agarwal as injury replacement for Devdutt Padikkal

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  • Entertainment

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

    Karmic Beauty’: Pure by Nature, Potent by Ingredients

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    “Whether it’s for MICE, a dream wedding, or a family vacation, Malaysia has something for everyone.”-Mr. Hishamuddin Mustafa,Director of Tourism Malaysia Chennai.

  • Lifestyle
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    “Brunch, Bond, and Celebrate—The Den Hotel Invites You to a Special Mother’s Day Celebration.”

    Health inequities are shortening lives by decades

    Hoopr Brand Solutions Honored with ‘Best Ad Film – People’s Choice’ at the Dadasaheb Phalke Film Festival 2025 for Himalaya’s Musically-Powered Campaign ‘Zara Muskurade’

    “Prioritize Medical Services Even in Rural Areas”: Governor’s Message to Medical Graduates

    Serious Slice Brings a Modern Neapolitan Trattoria to Cunningham Road

    Myntra boosts presence of International Brands, adds YSL, Ouai, Laura Mercier, TirTir and more to its portfolio

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RCB’s sweetest play yet: Teaching Kannada with jilebis

All they have to do is email “Jilebi Kodi” to jilebikodi@gmail.com to win Kannada lessons sponsored by RCB — further encouraging participation and language learning.

by FWM
April 10, 2025
in National
0

Bengaluru, April 10, 2025: In a bold move, Royal Challengers Bengaluru (RCB) has rolled out a first-of-its-kind culture campaign, aimed at helping non-native speakers learn Kannada in the most delightful way possible. The campaign aims to bring together the franchise’s diverse and multilingual fan base, combines the love for language, cricket, and sweets to deepen the connection between the team and its home city.

For years, South Indian languages has been perceived as complex and difficult to learn. RCB flips this long-standing internet metaphor on its head by using Jilebi as a symbol of pride, celebration, and learning, transforming cultural bias into a sweet entry point for inclusion.

The campaign invites fans to “taste the language” with specially designed edible jilebis shaped like Kannada words. The initiative is not just a nod to Kannada, but a cultural strategy aimed at bridging gaps between native and non-native fans, making them feel equally part of the city’s spirit.

These limited-edition Kannada jilebis will be available exclusively at the RCB Bar & Café in Bengaluru from April 8 to 11. Fans can scan the Jilebi pack to unlock a series of beginner-friendly Kannada lessons on RCB’s YouTube channel, featuring the likes of RCB stars such as Virat Kohli, Tim David, Yash Dayal etc., making this the sweetest language class in town. RCB is also sponsoring free Kannada learning sessions for the 1000 fans that they can take or gift their non-native Bengalurean friends

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All they have to do is email “Jilebi Kodi” to jilebikodi@gmail.com to win Kannada lessons sponsored by RCB — further encouraging participation and language learning.

“As someone who grew up in Bengaluru, it’s really special to see the language being celebrated like this,” said Devdutt Padikkal, RCB batter. “It’s not just about Kannada, it’s about making everyone feel at home in the city, and I’m glad to play a small part in helping fans connect more deeply with the city and our team.”

The campaign has warmed the hearts of fans across the board, with many celebrating the team’s effort to embrace and promote local language and identity in such a creative way.

Appreciating the campaign, Dr. Shiva Rajkumar, Kannada actor, and cultural icon said, “This initiative by RCB is close to my heart. It brings people together, not just to learn Kannada, but to experience the warmth of our city. The campaign is a beautiful way to connect fans with our culture, and I’m excited to be a part of it.”

“What makes RCB truly special is the unwavering support of our fans – no matter where they come from or what language they speak,” said Rajesh Menon, COO of Royal Challengers Bengaluru. “This campaign is our tribute to Bengaluru, a city that has embraced people from across the country with open arms. By creating jilebis inspired by the elegance of the Kannada script, we’re inviting everyone to savour the rich culture of our home city – quite literally. It’s a bold and heartfelt gesture to surprise our fans and deepen their connection with the team.”

This unique campaign reinforces RCB’s commitment to celebrating local culture and building stronger fan connections, one jilebi at a time.

Tags: free Kannada learning sessionsJilebi Kodi”RCB Bar & Café in BengaluruRoyal Challengers Bengaluru (RCB)Tim DavidVirat KohliYash Dayal

FWM

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