Travelling through four youthful cities in India, Royal Stag Boombox – The Original Sound of Generation Large, offers a spellbinding musical experience intertwined with art and culture, where the best-loved melodies of Bollywood meet the pulsating beats of hip-hop. The music festival made its second pit-stop in Bhubaneswar, Odisha.
Excited about the association, rapper Badshah said, “I am thrilled to be associated with Royal Stag Boombox and to have got the opportunity to perform for my amazing fans in Bhubaneswar. Now, I can’t wait to bring the house down with my music and create unforgettable memories in Indore and Pune as well.”
Artist Dino James expressed, “It is wonderful to be a part of this unique musical experience that Royal Stag Boombox has curated. I am really looking forward to kickstarting this unique journey with the live on-ground show in Bhubaneswar.”
Singer Jasleen Royal shared, “I am really excited to be a part of Royal Stag Boombox and this unique celebration of hip-hop and Bollywood music. Bhubaneswar and its people make for an amazing audience, I loved the energy while performing here.”
DJ Yogii said, “It is very cool to see a music festival like Royal Stag Boombox create a new genre of music, with the vibe of hip-hop and melodies of Bollywood. I am very excited to be performing in Bhubaneswar and Indore.”
Kartik Mohindra, CMO, Pernod Ricard India, said, “Music and experience bring people together like nothing else and are natural enablers of conviviality. Royal Stag has always strived to pulse with the passion points of the youth of this country and Royal Stag Boombox is the perfect platform for the brand to connect with tomorrow’s India. Royal Stag Boombox is a direct extension of the Royal Stag philosophy of “Living it Large,” while offering a unique opportunity of coming together and enjoying new experiences. It has created a new soundscape by blending two exciting genres, hip-hop and melody; this might just become the new rhythm of young India!”
Ajay Gupte, CEO- South Asia, Wavemaker said, “Royal Stag has always positioned itself as a youth brand and with Royal Stag Boombox – a unique and engaging musical experience designed for the young consumer, we are taking it a step further. This is yet another innovative collaboration between Wavemaker and Pernod Ricard in the area of music and entertainment. We are confident that Royal Stag Boombox will appeal to the music lovers of the country and will be a huge success.”
For many years, music has been a key consumer engagement pillar for Royal Stag. Today, the youth tilts towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular among the youth of the country, while Bollywood melodies remain integral to their cultural milieu. Royal Stag Boombox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop.
Royal Stag Boombox manifests itself in two unique, engaging formats:
- The in-studio format: a unique Phygital music concept featuring four original Melody x Hip Hop music tracks to be released as singles and videos across platforms.
- On-ground format: the festival travels four of India’s biggest youth hubs – Manipal, Bhubaneswar, Indore, Pune – to offer a heady mix in each city, of enviable headline acts alongside food, culture and merchandise. Quite simply, a youthful carnival feel that cannot be missed.
Royal Stag Boombox upcoming experiences:
| City | Date | Headliner | Hip Hop | Melody | DJ |
| Indore | 8th April, 2023 | Badshah | Bali | Nikhita Gandhi | DJ Yogii |
| Pune | 15th April, 2023 | Badshah | Bali | Nikhita Gandhi | DJ Suketu |
