With this 100% stake acquisition, TCS expands its local workforce in the United States and strengthens Salesforce and marketing cloud technology capabilities
FRAMINGHAM, MA | MUMBAI, IN, October 09, 2025: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has acquired 100% stake in ListEngage, a leading Salesforce Summit partner.
ListEngage is a full stack Salesforce partner that specialises in Marketing Cloud, CRM, Data Cloud, Agentforce, and AI advisory services for enterprises. This strategic acquisition strengthens TCS’ Salesforce capabilities, adding specialisations across the full range of Salesforce marketing tools.
Through this strategic investment, TCS adds over 100 experienced professionals with over 400 Salesforce certifications to its Enterprise Solutions unit in the United States. The acquisition reflects TCS’ renewed emphasis on inorganic growth, supporting its strategic priorities in high-potential areas such as AI, Cloud, Cybersecurity, Digital Engineering and Enterprise Solutions.
Aarthi Subramanian, Chief Operating Officer, Tata Consultancy Services, said, “This US-based acquisition is an important step in scaling our Salesforce capabilities globally. ListEngage’s AI advisory services, Marketing Cloud capabilities and Agentforce expertise will enhance our offerings and execution to serve the needs of marketing stakeholders in enterprises. This acquisition will further deepen the strategic partnership that TCS has with Salesforce. We welcome ListEngage’s talented team to TCS.”
Altaf Shaikh, CEO, ListEngage, said, “This is more than an acquisition – it’s a growth platform. By joining forces with TCS, we’re combining ListEngage’s deep Salesforce expertise and proven client success with TCS’ scale, global reach, and cross-industry depth.
Together, we will set a new benchmark for how enterprises unlock the full value of Salesforce, powered by data, AI, and cloud innovation. I’m particularly excited about the AI opportunities ahead. Both TCS and ListEngage are leading the way in applied AI, and this partnership allows us to bring the next generation of intelligent, personalised, and outcome-driven solutions to the Salesforce ecosystem at a global scale.”
Headquartered in Framingham, Massachusetts, ListEngage, is a member of the Salesforce Partner Advisory Boards for Agentforce,Marketing Cloud, and Data Cloud, reflecting its deep relationship with Salesforce and direct access to key product teams. Founded in 2003, ListEngage has built a strong reputation for delivering superior personalised marketing engagements across the entire customer lifecycle.
Vikram Karakoti, Global Head, Enterprise Solutions, Tata Consultancy Services, “ListEngage complements TCS’ existing capabilities in customer experience and digital transformation. With this new team, and ListEnage’s strong market coverage, we expect to scale delivery and unlock new efficiencies through our global delivery model. TCS remains fully committed to supporting existing customers, ensuring continuity and excellence in service delivery.”
This reinforces TCS’ commitment to its customers in the United States of America and Canada, which is the largest market for the organisation globally. In over 50 years of operations in the region, TCS has built a reputation as a reliable partner that helps enterprises seize future opportunities today. The latest acquisition is a step forward in that direction.
