The Amazon Metaworld will give the customers in Bengaluru an entry into the Amazon universe, a virtual destination that will let them experience their favorite Amazon categories
36 HOURS OF AMAZON GREAT INDIAN FESTIVAL – CUSTOMER & SELLER TRENDS · Amazon.in flagged off the biggest ever 36 hours of shopping with Prime Early Access and day 1 of the Great Indian Festival. Amazon.in saw single largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 & 3 cities.·
75% of the customers came from tier 2 & tier 3 towns· We saw 2X more customers from Tier 2 and 3 cities compared to last year· More than 500 million Indians had access to cashback and EMI offers on Amazon.in with 50% more customers opting for EMI or Pay later over last year·
Smartphones, Consumer Electronics, Fashion, and Groceries category attracted most new-customer; high demand for laptops and other work from home and School from home essentials; 5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones·
More than 50% of all Diamonds* (Amazon’s festive reward program) credited to customer accounts were redeemed for offers and rewards in the first 36 hours·
More than 60% of sales for Amazon Fashion came from Tier 2 and 3 cities; Amazon Beauty saw a 6X spike from customer favourite brands**·
Customers preferred television brands like Samsung, OnePlus, Mi, LG, and Sony, leading to record sales of TVs·
In the first 36 hours, small and medium businesses, startups, artisans, and women entrepreneurs offered the largest selection of products; around 10 lakhs unique products sold; 1.75X growth of seller sign-ups during Prime Early Access versus an average business day·
Amazon Business witnessed 50% growth in customers and 100% orders in the last 36 hours· Amazon Fresh grew by over 2.5X over an average business day·
Customers love Amazon Devices, with Fire TV Stick recording a 40X growth and Echo Dot 35X growth versus average business day
Bengaluru 24th September 2022:
Amazon India today announced the opening ‘The Amazon Metaworld’ experience for its Bengaluru customers as part of its biggest festive celebration-The Great Indian (GIF), bringing in a host of deals & offers on unique products from lakhs of sellers, Small & Medium Businesses (SMBs), and popular brands. Customers can get attractive deals on the widest selection of products from top brands across categories including smartphones, appliances, TVs, consumer electronics, fashion & beauty, Amazon Devices, home & kitchen, groceries, and more.
The Amazon Metaworld will give customers an entry into the Amazon universe, a virtual destination that will let you experience your favorite Amazon categories while competing with fellow players to win exciting goodies. The Amazon Metaworld has 9 exciting zones including local stores, smartphones, gadgets and electronics, fashion and make-up, groceries, and more. 
Noor Patel,Vice President, Amazon India said “The festive season as it is indeed the most auspicious and biggest celebration of the year for the entire nation. We are excited from the response we have received. As we enter to the biggest sale festival, are fully prepared and looking forward to serving our customers with millions of offerings and a wide selection.”“The Karnataka market is an important market for Amazon India, and we are glad to bring the Amazon Metaworld experience to our customers in namma Bengaluru” Amazon.in’s festive event, ‘The Amazon Great Indian Festival’ (GIF) 2022 started on September 23, 2022, with Prime members getting early access. It includes over 2000 new product launches and a wide selection from top brands.
Every year, tens and thousands of associates and partners across our fulfilment centers, sortation centers, and delivery stations prepare for the GIF. Amazon India has over 50 Fulfilment Centers, Sortation Centers across 19 states, and over 1850 Amazon-owned and partner stations that are gearing up for the festive season, along with 28,000 ‘I Have Space’ partners and thousands of Amazon Flex delivery partners ready to deliver smiles to customers across the country. We have recently strengthened operational engagement with the Indian Railways, with more than 325 inter-city transportation lanes for the movement of customer packages. This is a 5X increase in railway lanes since we began working with the Indian Railways in 2019 and is one of the enablers to offer 1-day and 2-day delivery promises to customers in the hinterlands of the country. With this expansion, Amazon India now ferries customer packages with the Indian Railways to cities in Maharashtra such as Nanded, Ratnagiri, Kolhapur, and Aurangabad among others. Customers can also avail assisted shopping experience from over 1 lakh Amazon Easy stores across the country.
