Strategic collaboration with Fortis National Mental Health Program, Fortis Healthcare, AVPN and MASH Project Foundation
– Campaign aims at amplifying diverse resources and perspectives on mental health support, on platforms Dailyhunt, Josh and One India
BENGALURU, September 17, 2023 – VerSe Innovation proudly unveils its groundbreaking month-long initiative, “There For You,” a mental health campaign leading up to World Mental Health Awareness Day on 10th October. Uniquely designed, this campaign endeavors to amplify voices of change and support from across the nation, reaching audiences in a plethora of vernacular languages. By bridging gaps and fostering inclusivity, “There For You” is set to be a beacon of change in the realm of mental health.
Harnessing the strengths of its diverse platforms, VerSe Innovation is primed to make significant strides in creating awareness, building thought leadership, nudging behavior change, and amplifying diverse opinions on social causes. Dailyhunt, India’s foremost content aggregator and news ecosystem, offers real-time information to a wide and varied audience. Parallelly, Josh, the nation’s premier short video app, taps into the pulse of India’s youth, empowering them to voice their concerns and hopes.
The “There For You” campaign is intricately designed to harness the immense potential of various stakeholders such as civil society and non-profit organisations, private healthcare systems, social impact funders, and especially India’s youth. By leveraging the comprehensive reach of its platforms, VerSe Innovation aims to mold a resilient nation where mental well-being takes center stage. Over the month, the campaign promises a spectrum of expert panels, influential thought-leadership posts, and grassroots stories, shining a spotlight on the integral relationship between mental health and the daily experiences of individuals.
Central to this campaign is a strategic collaboration with Fortis National Mental Health Program, Fortis Healthcare, AVPN and MASH Project Foundation alongside select trailblazing non-profit organizations. One India, a multi-media news portal, that has an expansive readership spanning India and catering to various linguistic backgrounds, has also teamed up with VerSe Innovation to boost this campaign.
Fortis National Mental Health Program is a comprehensive multi-city multi-centric mental health program. Besides end-to-end mental health solutions and tele mental health services, Fortis National Mental Health Program is committed to the cause of community and preventive mental health with a focus on advocacy and skill building. The Fortis 24×7 Helpline is a 24-hour multi-lingual helpline that provides crisis intervention and mental health support.
AVPN, Asia’s largest social investors’ network, is a leading ecosystem builder that is increasing the flow of financial, human, and intellectual capital from Asia and around the world into the social sector in Asia. They have recently launched the Youth Mental Wellbeing Philanthropic Fund to increase accessibility of youth mental wellbeing services across the region. Their goal is to strengthen and scale transformative impact organizations that are working to address accessibility to quality, evidence-based mental health services for youth communities in Asia, and to also work with funders to provide non-financial support to grantees through corporate volunteering engagement opportunities.
MASH Project Foundation, an award-winning social enterprise, is deeply committed to advancing the United Nations’ Sustainable Development Goal (SDG) 3, under which mental health prominently resides. As a forerunner in cultivating an ecosystem for tangible social impact, their approach spans building robust communities, honing capacities, and adeptly leveraging digital & media channels for meaningful impact communications. In partnering with the “There For You” campaign, MASH Project Foundation underscores its steadfast commitment to fostering a world where mental well-being is recognized, addressed, and championed.
Umang Bedi, Co-founder, VerSe Innovation commented, “At VerSe Innovation, we believe that content has the power to drive meaningful change and transform society. We are excited to launch the ‘There For You’ campaign, which aims to promote a deeper understanding of mental health in India. With the combined reach of our platforms, Dailyhunt, Josh and One India, we aim to amplify conversations about mental health and encourage behavior change. We are proud to collaborate with Fortis National Mental Health Program, Fortis Healthcare, AVPN, and MASH Project Foundation to build a more resilient nation where mental well-being is a top priority. As part of our Changemakers initiative, this campaign is a testament to our commitment to leverage content for positive societal impact.”
Dr. Samir Parikh, Chairperson, Fortis National Mental Health Program, Fortis Healthcare commented, “A sustained collective effort is needed to de-stigmatise and prioritize mental health. Everyone is a stakeholder and has a role to play in this. Making mental health a universal right for all has to be a goal for the society.”
Lavanya Jayaram, Regional Director – South Asia, AVPN commented, “AVPN recognizes the paramount importance of addressing the second most significant factor contributing to the decline of the lifespan of Asian youth. To this end, we have established the Asian Youth Mental Wellbeing Fund, a proactive initiative aimed at enhancing the mental health and well-being of young people in India, Malaysia and Singapore. We welcome partners who share our passion for enhancing the well-being of young people.”
Aashish Beergi, Founder & CEO, MASH Project Foundation commented, “Our continued efforts to build more conversations on mental health have given shape to this month-long campaign, ‘There For You’, with very credible partners like Fortis National Mental Health Program, Fortis Healthcare and AVPN, among others, and using the power of effective campaigns, we along with VerSe Innovation (Josh, Dailyhunt & One India) are committed to creating a stronger ecosystem of multi-stakeholders that advance work on creating better mental health & wellbeing for our people.”
This campaign is being launched under VerSe Innovation’s Changemakers initiative which stands tall as the company’s purpose-driven content program to create social impact across Bharat. A beacon for progressive change, the program introduces the pioneering concept of “content for cause.” This innovative approach harnesses the power of content to foster mass awareness and education, stimulate positive behavioral shifts, build thought leadership, and cultivate an active community of changemakers. In doing so, it extends a formidable platform for organizations dedicated to social impact, amplifying their voices and efforts in unprecedented ways.
In the same spirit, the launch of “There For You” reaffirms VerSe Innovation’s unwavering commitment to employing content as a formidable catalyst for societal evolution, further solidifying their reputation as thought leaders and changemakers in the digital content realm.
