May 13, 2020
- Joe Bonamassa live stream performance scheduled for Thursday, May 14 at 8 pm EST on Facebook Live
- Proceeds to benefit touring musicians affected by the COVID-19 pandemic through non-profit organization, Keeping the Blues Alive
- Herndon, VA — Volkswagen of America today announced it will support a live stream fundraising performance hosted by globally-recognized blues guitarist Joe Bonamassa to financially assist touring musicians affected by COVID-19.
“We are so excited to be working with Joe on this meaningful and entertaining live stream,” said Saad Chehab, Senior Vice President, Volkswagen Brand Marketing. “When given the chance to support individuals in the music industry during this time, it felt like a true Drive Bigger moment that we wanted to be a part of.”
Joe Bonamassa, a prodigy who opened for B.B. King at the age of 12, will also showcase some of his personal vintage Fender guitars and discuss details about each. The performance proceeds will financially support musicians who are unable to work due to the COVID-19 pandemic through Bonamassa’s Fueling Musicians Program, an emergency relief plan organized by his 501(c)(3) non-profit organization, Keeping the Blues Alive. The program provides financial assistance for essential living expenses along with pre-paid fuel cards to qualified musicians in need.
“My sincerest thanks and gratitude to both Volkswagen and Fender Premium Audio for their generous support of our Fueling Musicians Program,” said Bonamassa. “Musicians have a tough road ahead and this will help them regroup until they can head out on the road again when everyone gets the green light.”
To donate to the Fueling Musicians Program or to complete an application for assistance, visit www.KTBA.org.
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