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    IBM Corporation logo. (PRNewsfoto/IBM)

    IBM Report: Two-Thirds of UK Firms Gain from AI–Reskilling Key to Unlocking Greater Productivity

    Caption : Eurostar Celestia train arriving in London St Pancras. CGI picture. Colours and livery not final. ©ALSTOM SA ©SPEEDINNOV SAS 2025. Advanced & Creative Design | Avelia Horizon™.

    “We’re particularly proud to bring double-decker trains to the UK for the very first time.”- Gwendoline Cazenave, CEO, Eurostar

    Tobacco industry targets WHO FCTC COP and MOP negotiations, Parties urged to stay vigilant

    Ministry of Steel to hold Open House on Steel Import Issues on 27th October

    DHL Express India Lights up Diwali with up to 60 Percent off for International and Domestic Shipments

    Government of Botswana and De Beers Group announce first cohort of graduates for International Graduate Development Programme

  • National
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    Ramaiah Memorial Hospital Observes World Osteoporosis Day

    “Work more efficiently in your career” – Chief Minister Siddaramaiah

    Justice Smt.Tara Vitasta Ganju Sworn-In As Judge of Karnataka High Court

    “There is an urgent need to declare the month of November as “Children’s Month”- Dr. Thippeswamy K.T.

    Rashtriya Ekta Diwas to commemorate the birth anniversary of the Iron Man of India, Sardar Vallabhbhai Patel, is celebrated every year on 31st October

    NITI Aayog National Workshop on Purified Water Reuse in Bengaluru on November 6th & 7th -Hosted by Bangalore Water Supply and Sewerage Board

  • Business
    Georges Elhedery
Group CEO
PHOTO CREDIT-HSBC

    “We are becoming a simple, more agile, focused bank, built on our core strengths”-Georges Elhedery, Group CEO

    Maritime India

    India Maritime Week 2025 Set to Launch in Mumbai: World’s Largest Maritime Gathering Begins 27th October

  • Health

    Ramaiah Memorial Hospital Observes World Osteoporosis Day

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    Rotary Bangalore Midtown’s Free Eye and Health Camp Benefits 300+ Auto Drivers

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    IBM Corporation logo. (PRNewsfoto/IBM)

    IBM Report: Two-Thirds of UK Firms Gain from AI–Reskilling Key to Unlocking Greater Productivity

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    PHOTO CREDIT-Stellantis

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  • Sports

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    Call for Nominations: Rotary Bangalore Abilities Brings Back the ‘Unsung Hero Awards’ for a 7th Year

    India A squad for four-day matches against South Africa A announced

  • Entertainment

    UNDP Goodwill Ambassador and ‘Game of Thrones’ star Nikolaj Coster-Waldau highlights Odisha’s mangrove restoration story in global documentary series

    House of McDowell’s Soda Yaari Jam, India’s Biggest Branded Live IP, Touches down in Kolkata

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    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

  • Lifestyle
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    Jockey Expands Women’s Innerwear Category with the Launch of New Collection as part of ‘Designed to Disappear’ Campaign

    Special Train from Bengaluru to Visakhapatnam for Deepavali

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    Jockey India marks a milestone — 1500th Exclusive Brand Store in India

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25 million members, and still soaring Skywards Emirates Skywards is celebrating the key milestone with discounts and surprises

FWM by FWM
September 16, 2019
in Travel
0

Bangalore, 16th September 2019 – Emirates Skywards, the award-winning loyalty programme for Emirates and flydubai, has touched a new high – 25 million members. Emirates Skywards is celebrating this key milestone with exciting offers and surprises for its members, starting 12th September. This includes 25% discounts on upgrades and reward tickets on selected flights to and from Dubai, a network-wide special Cash+Miles rate on Emirates and flydubai flights, and a 25% discount on buying and gifting miles. Competitions and prizes at Emirates Terminal 3, starting 22 September, are all set to wow travellers.

In the last 18 months, Emirates Skywards has added five million members globally, which is a staggering average of 277,777 every month, 9,259 every day, and more than six members every minute. The UK continues to lead the Top 5 table with 3.2 million members, USA with 2.3 million, Australia 1.9 million, India 1.8 million and UAE 1.7 million. This may not come as much of a surprise to members, as Emirates Skywards has worked hard to expand its appeal across regions and demographics. The programme now has 157 partners spanning the globe, including 15 airline partners that fly to a combined 2,000 destinations, 12 financial cobrands and seven points exchange partners covering 31 countries. Emirates Skywards also partners with more than 100 hotel brands and two online aggregators, providing access to 30 million properties and rooms globally.

In the last three years, the programme has added 24 new partners with the number of earn transactions increasing by +50% and redemptions rising by +150%. Three new and expanded partnerships in the last two months – with Marriott Bonvoy, Chase Ultimate Rewards and Bicester Village Shopping – highlight the exponential growth and the broad appeal of the programme both globally and regionally.

Just in the last financial year 2018-19, members from 185 countries redeemed 1.2 billion Miles at Dubai Duty Free, and 6,431 members redeemed 77 million Miles for 10,344 tickets to premier sports and cultural events globally. Hundreds of thousands more enjoyed upgrades, used Cash + Miles to book flights on Emirates and flydubai, and got reward tickets.

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Dr Nejib Ben Khedher, Divisional Senior Vice President Skywards said: “This is a proud moment for Emirates Skywards. Three years ago, we undertook a transformational journey that involved deep introspection and research to understand what our loyal and aspiring customers truly value and want from us. Armed with these insights, a long-term strategy and the latest data and digital technology, we developed a number of industry firsts, partnered with local and global iconic brands, and created a rich, personalised experience for our members through mobile channels. We are now working on crossing the next big frontier, one that UAE residents and visitors can quickly get on board with through every day spends, so stay tuned.”

In a world inundated with loyalty programmes, Emirates Skywards stands apart with its pioneering spirit and industry firsts. The partnership with Dubai Mall made it the first airline loyalty programme where members can seamlessly earn Miles on every transaction and in all outlets of a shopping mall. Platinum members unlock new benefits, including Tier Miles rollover and complimentary upgrades, through gamified and personalised engagement. Targeted in-path offers enhance the booking experience for Skywards members while searching flights and fares online.

Emirates Skywards has also launched three apps in three years that make earning and burning Miles within easy grasp of a mobile device. The Skywards section, integrated within the Emirates App, has one of the most comprehensive loyalty programme features of any airline app. There are also two specialised apps: Emirates Skywards Go that features dining and leisure offers in 160 destinations, and Emirates Skywards Cabforce that is available in 890 cities globally to book private cars, taxis and minibuses. This year, Emirates Skywards has already won three industry trophies: Best Frequent Flyer Programme from Business Traveller Middle East, Excellence in Management from Global Flight, and Middle East’s Leading Airline Rewards Programme from World Travel Awards.

Emirates Skywards’ celebratory offers is available on emirates.com from 12 September 2019.

FWM

FWM

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