September 25, 2020
The 35 years of game-changing innovation that’s guided the history of Jordan Brand footwear includes taking the most valuable performance features on the court and making them even better for the world’s best players. Refining the most responsive cushioning platform in basketball, the Air Jordan XXXV taps the technology behind the Eclipse Plate and evolves it to help unlock Zoom Air for a more responsive feeling in the heel and forefoot. In the Air Jordan XXXV, the Eclipse Plate 2.0 builds off its original form in the XXXIV to get the most efficient energy return out of those Zoom Air units. With reduction once again as the shoe’s guiding philosophy, the design is an example of performance and aesthetic innovation that remains at the core of Jordan Brand’s on-court presence. “The Air Jordan signature shoe has and will always be the most important shoe we make each year,” says Craig Williams, President of Jordan Brand. “Basketball is where the Jordan Brand started, and it’s where we’ll continue to invest in and advance our never-ending pursuit of excellence on the court.”
