Tata AIA celebrates ‘Pledge to Protect’ initiative in Bengaluru to drive Insurance Awareness
Bengaluru, 18 March 2025:
Tata AIA Life Insurance (Tata AIA), one of the leading private life insurers in India, has reaffirmed its dedication to protecting lives with the launch of its ‘Pledge to Protect’ initiative in Bengaluru. This initiative is part of the company’s ambitious goal to secure one lakh lives in Q4 FY25.
On the occasion of Tata AIA’s 24th Foundation Day, the Tata AIA Agency team in Bengaluru, along with branches in Lavelle Road, Koramangala, Vijayanagar and Jayanagar, engaged nearly 200 consumers by our Head of Agency – Yogesh Anand, leaders, and agents in awareness sessions on life insurance. The initiative also included mega rally in Church street, Forum Mall and Vijayanagar Ashoka Pillar where employees and advisors distributed leaflets water bottles, Donated clothes and groceries to old age homes Additionally, at IT Park, the team connected with over 300 potential customers to spread awareness about financial security.
Amit Dave, Chief Distribution Officer – Proprietary Business, Tata AIA, said, “Life insurance offers much-needed financial security to people, including the vulnerable section of society. Therefore, the responsibility for creating this awareness rests with us all. Tata AIA is committed to advancing financial inclusion and financial security for Indians through the ‘Pledge to Protect’‘ movement. We are committed to expanding insurance coverage in India, and Tata AIA will tirelessly work to reach our goal of securing 1 lakh lives in the January-March quarter.”
Under the Pledge to Protect drive, Tata AIA has undertaken diverse initiatives involving its 599 branches and over 1.43 lakh tied agents and employees across India. These include roadshows, jogger’s park activities, housing society engagements and health camps. In addition to localising outreach, the Company will collaborate with local Non-Governmental Organizations (NGOs), Panchayats, and Self-Help Groups (SHGs), enabling it to educate and onboard individuals in rural and semi-urban areas.
Over 550 Tata AIA branches have already initiated the drive, engaging close to 70,000 agents, employees and customers.
Beyond insurance, Tata AIA is also fostering financial empowerment through Jagruti, a financial literacy initiative where employees volunteer to educate underprivileged communities about essential financial tools. With a structured training module available in Hindi, English, and regional languages, employees are encouraged to share their knowledge, ensuring that at least four individuals in their network gain the confidence to make informed financial decisions. More than 3,300 Tata AIA employees have already volunteered as part of this initiative.