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    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

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    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

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    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    PHOTOS CREDIT:Hyatt Hotels Corporation

    Park Hyatt Set to Debut in Vancouver in 2026

  • Health
    Michelin-Starred Chef Shane Osborn

    Michelin-Starred Chef Shane Osborn Makes India Debut at Le Cirque Signature, The Leela Palace Bengaluru on July 11th & 12th, 2025.

    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

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    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

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    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

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    Unveiling the event docket at the TCS World 10K Bengaluru 2025 Philanthropy Awards (L to R): Vivek Singh, Joint Managing Director, Procam International; Col Puneet Bharadwaj, Indian Army; Dr. Umesh, President, Cubbon Park Walkers Association; Brigadier Ranjeet Alva, Deputy GOC, K&K Sub Area, Indian Army; Prashanth Prabhakara, Regional Head, IDFC FIRST Bank; Shri Thaawarchand Gehlot, Hon'ble Governor of Karnataka; Basavaraju AP, Member - KPCC; Sunil Deshpande, Regional Head, Tata Consultancy Services, Bengaluru; Dr. Vivek Jawali – Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru; Zamrooda Khanday, CEO of aidbees; Vijayaraghavan Venugopal, Co-Founder of FAST&UP; Sabrina Dey, GM, ITC Windsor and Dr. Jamuna Ravi, CEO, Vayah Vikas.

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  • Entertainment
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    Barbeque Nation Opens New Outlet at Garuda Mall, Expands Central Bangalore Presence.

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    Air Canada Celebrates Canada Day with Limited-time Fare Discounts for Customers Flying from India

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Shah Rukh Khan to Grace the Grand Opening of City of Dreams Sri Lanka

    Left to Right- Ishfaaq Uvaim, Manager Telangana and Andhra Pradesh;  Mr. Dheera Hettiarachchi, Chairman, Sri Lanka Convention Bureau;  Mrs. Harsha Ruparathne, Actg. Deputy High Commissioner, Sri Lanka Deputy High Commission in Chennai, India;  Mrs. Malkanthi Welikala, Manager – Marketing, SLCB

    Sri Lanka Tourism boosts Indian MICE Engagement with Dynamic and Exclusive Networking Evening in TAJ Krishna, Hyderabad

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  • National
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    • Economy & Politics
    • Election
    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

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    Initial Phase of Bihar SIR Completed

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    The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

    ‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

    SatSure and Dhruva Space Unite to Launch India’s First Full-Stack Earth Observation-as-a-Service Ecosystem

    PHOTOS CREDIT:Hyatt Hotels Corporation

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    Receiving JCI accreditation is a profound moment for Ramaiah Memorial Hospital and a validation of our relentless pursuit of excellence in patient care,”-Dr. M.R. Jayaram, Chairman, Gokula Education Foundation (Medical).

    “Deprived farmers of J&K will receive benefits under PM-KISAN” — Union Minister Shivraj Singh Chouhan

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    TCS World 10K Bengaluru Ignites the Spirit of Giving: NGOs, Citizens, and Corporates raise INR 3.83 Crores for Social Good

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Myntra boosts presence of International Brands, adds YSL, Ouai, Laura Mercier, TirTir and more to its portfolio

FWM by FWM
May 4, 2025
in Lifestyle, National
0
  • The new additions include YSL, Laura Mercier, Tir Tir, D’You, Ouai, alongside already existing beauty powerhouse like Clarins, Stila, Jeffree Star, Lancôme, Skin 1004, and Giordano
  • Myntra offers innovative tech features like ‘Looks Virtual Try-On’, AI-powered Skin Analyzer, and Product Finder for a personalized and seamless shopping experience.

Bengaluru, May 2, 2025:  Myntra, India’s much-loved shopping platform, is thrilled to announce the launch of some of the most loved global beauty brands, including YSL, Laura Mercier, and TirTir to its strong portfolio.  Reinforcing the e-commerce giant’s commitment, this launch brings India’s billion+ aspirational beauty lovers closer to these eminent brands.

As India’s beauty market flourishes, Myntra has become a preferred destination for international brands looking to tap into the country’s growing demand for premium skincare, makeup, and fragrances. According to a report by Kearney, India’s luxury beauty market—already valued at over a billion dollars in 2024—is projected to reach $1.6 billion by 2028 and $4.0 billion by 2035, growing at a CAGR of 14%. This makes it one of the fastest-growing beauty markets in Asia and globally.

The Indian beauty industry is witnessing a strong surge in demand for global beauty solutions, driven by social media influence, Gen Z adoption, and increasing awareness of premium skincare and makeup routines. Today, the fastest growing category (of scale) on Myntra, Myntra Beauty, has been growing at 3X of the market. With a compelling selection of over 150,000 styles from 2900+ beauty brands, Myntra in a short span  has emerged as the go-to destination for aspirational beauty shoppers for all things skincare, haircare, makeup, and fragrances across the country. As India’s premium and luxury beauty market continues to expand, Myntra, with its reach across India’s 98% serviceable pin codes, is at the forefront of  offering the finest global beauty products to its 70-million-strong monthly active customer base.

Expanding its international beauty portfolio with a diverse selection of beauty products Myntra, in the past few months launched several globally renowned brands across trending segments including   J-Beauty, K-Beauty, derma skincare, and luxury fragrances.

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New additions include: 

  • Laura Mercier: A French luxury beauty brand known for its flawless, skin-first makeup, including the iconic Translucent Loose Setting Powder, Tinted Moisturizer, and Caviar Stick Eye Shadows.
  • Yves Saint Laurent (YSL): A globally celebrated luxury beauty brand, offering  sophisticated fragrances on Myntra that blend timeless elegance with modern glamour.
  • TirTir: A popular K-Beauty brand recognized for its innovative cushion foundations, deeply hydrating skincare, and dewy, glass-skin finishes.
  • D’You: An ingredient-conscious, science-backed skincare brand, known for its minimalist yet powerful formulations like Hustle and Unwind, designed to simplify skincare routines.
  • Ouai: A celebrity-favorite hair care brand founded by Jen Atkin, offering luxurious shampoos, conditioners, and styling products that combine salon-quality performance with effortless styling.

These new brands join Myntra’s growing lineup of international beauty powerhouses, including Clarins, Stila, Jeffree Star, Lancôme, Skin 1004, and Giordano, reinforcing its position as a leading destination for global beauty in India. Myntra already features an impressive lineup of international beauty brands, including MAC, Bath & Body Works, Dyson, Victoria’s Secret, Beauty of Joseon, Clinique, Jaguar, Huda Beauty, and Davidoff.

In the last 4 years, Myntra has witnessed a significant surge in demand for International Beauty brands, with Tier 2 and 3 cities emerging as key growth drivers, now contributing to a substantial portion of beauty orders. This increasing appetite in non-metro regions is being met by Myntra’s strategic integration of technology, including the ‘Looks Virtual Try-On’ feature (currently featuring brands like L’Oréal Paris, M.A.C, Maybelline and NYX Professional Makeup and more) the AI-powered Skin Analyzer (for personalized recommendations), and the Product Finder, enhancing product discovery and driving higher engagement across its user base. This growth aligns with the projected expansion of India’s online beauty and personal care market, estimated to grow at a CAGR of 25-30% by 2028, as highlighted in the Bain & Company and Myntra report.

Excited about the launches, Venu Nair, Head of Strategic Partnerships and Omni Channel Myntra, said, “At Myntra, we recognize that beauty is deeply personal, and every consumer seeks products that resonate with their unique style and preferences. As we are building for the diverse beauty needs of the discerning customers in India, we are providing a flywheel for international beauty brands to thrive in the market and reach millions of customers in the deepest corners of the country.   On the back of Myntra’s cutting-edge tech, unparalleled reach and a keen understanding of the needs of new age, trend-first India, we are excited to strengthen our international beauty brand portfolio, offering our customers the best of beauty solutions from around the world and also shape the future of beauty retail in India.”

Myntra is committed to enhancing the beauty shopping experience through innovative technology and premium services. AI-driven recommendations, virtual try-ons, and beauty masterclasses provide a more personalized shopping journey, while Myntra’s M-Now ensures fast-tracked delivery of beauty products. Beauty—both international and homegrown—has been one of the top-selling categories on M-Now, highlighting its growing demand among shoppers.

FWM

FWM

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The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

‘Quantum India Bengaluru is not just a summit; it is a signal of intent.’-N.S.Boseraju, Minister for Minor Irrigation and Science & Technology, GoK.

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The Quantum India Bengaluru (QIB) 2025 brochure unveiled in the presence of (From Left to Right) Jagdish Patankar, Exec. Chairman, MM Activ Sci-Tech Communications, Dr. Ekroop Caur, IAS, Secretary, Department of Electronics, IT, Bt, and S&T, Government of Karnataka, Shri N.S. Boseraju, Hon’ble Minister for Minor Irrigation and Science & Technology, Government of Karnataka, Prof. Arindam Ghosh, Professor, IISc & QIB 2025 Conference Chair; Prof. Akshay Naik, Professor, IISc & QIB 2025 Conference Co-Chair, Shri Sadashiva Prabhu B, IAS Director, Dept. of Science & Technology, Managing Director, Karnataka Science and Technology Promotion Society (KSTePS) Government of Karnataka at the Curtain Raiser event of Quantum India Bengaluru 2025, held at Prof. U.R. Rao Auditorium, Jawaharlal Nehru Planetarium, Bengaluru

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