RELIANCE RETAIL STRENGTHENS BEAUTY PLAY WITH STRATEGIC INVESTMENT IN UK-BASED FACEGYM

Mumbai, July 3, 2025: Reliance Retail Ventures Limited (RRVL) today announced a
strategic minority investment in UK-based FACEGYM, a global innovator in facial fitness and
skincare. This marks a pivotal step in RRVL’s continued expansion in the high-growth beauty
and wellness space.
Founded by renowned beauty and wellness entrepreneur Inge Theron, FACEGYM has
pioneered a transformative approach to skincare by combining non-invasive facial workouts
with advanced skincare formulations. With a cult following across several global markets,
FACEGYM is widely recognized for creating a new category at the intersection of beauty,
wellness, and fitness.
Through this partnership, Reliance Retail’s Tira will spearhead FACEGYM’s India foray –
leading its local operations and market development, bringing the brand’s innovative concept
to the Indian consumer. Reliance will establish and scale FACEGYM’s presence in India over
the next five years, through a mix of standalone studios and curated spaces within select Tira
stores across key cities.
This expansion will leverage Reliance’s robust retail ecosystem, market expertise, and deep
consumer insights to introduce and scale FACEGYM’s unique offering in a rapidly growing
beauty space.
The partnership reinforces Reliance Retail’s broader strategy to scale its presence in the
beauty and personal care vertical, anchored by Tira, India’s fastest growing omnichannel
beauty destination, and a growing portfolio of first brands like Akind, Dream, Immerse Play and
Nails Our Way.
Commenting on the partnership, Bhakti Modi, Co-founder & CEO of Tira, said, “At Reliance
Retail, our commitment is to introduce world-class brands and innovative concepts and
experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty,
wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning
beauty consumer in India who is experience-oriented, and increasingly drawn to science-
backed, innovative concepts. We welcome FACEGYM to our portfolio and to India, and are
excited to unlock its immense growth potential in this dynamic market.”
Angelo Castello, CEO of FACEGYM, commented, “This is an incredibly exciting moment for
the brand. With our current strategic partnerships, we are in a powerful position to turn
FACEGYM into one of the only beauty services that exists with this size of global footprint –
launching in new markets, and sculpting more people than ever before with our unique
approach to facial fitness and skin health. This partnership with a leading conglomerate like
Reliance will serve as a catalyst for our global expansion by establishing our presence in the
dynamic Indian market.”
The collaboration with FACEGYM further strengthens Reliance Retail’s leadership in shaping
the future of beauty retail and services in India. It also supports FACEGYM’s global vision to
scale its footprint in high-growth markets, with India identified as a key strategic destination in
its international expansion journey.