LEXUS Launches “LEXUS Flight” Helicopter Service.

LEXUS today announced the launch of LEXUS Flight, a helicopter transportation service operated by Aero Toyota Co., Ltd. (“Aero Toyota”), with service commencing on August 24, 2026.

Operated by Aero Toyota using the dedicated LEXUS Helicopter, LEXUS Flight embodies the LEXUS brand message, “DISCOVER.” Positioned as the starting point for a new mobility ecosystem connecting land, sea, and air, the service further integrates products and lifestyle experiences to redefine the very concept of mobility.

Brand Message “DISCOVER” and the Expansion into Air Mobility

At the Japan Mobility Show 2025, LEXUS unveiled its brand message, “DISCOVER―Imitate No One,” reaffirming its commitment to further transforming the brand into one that delivers truly one-of-a-kind experiences for each individual customer.

Lexus has continuously challenged itself to create new luxury experiences that reflect the increasingly diverse values and lifestyles of its customers. Through a diverse lineup of offerings―including the LS Concept, which redefined the flagship with its innovative six-wheel package, and the LY680 flagship yacht―Lexus has expanded the luxury experience across both land and sea, helping customers discover their own unique luxury lifestyle. With the addition of the LEXUS Helicopter as its air mobility offering, LEXUS further expands its value proposition into a seamless 360-degree mobility experience spanning land, sea, and air.

“DISCOVER the LEXUS Life” A New Mobility Experience Connecting Land, Sea, and Air

Traditionally, the destination itself―and the experiences and activities enjoyed there―has been the highlight of a journey, while the time spent getting there has often been viewed simply as travel time.

Together with Aero Toyota, LEXUS is reimagining the journey itself as a uniquely personal and memorable experience. From chauffeur service in a LEXUS vehicle between the customer’s departure point and the heliport, to air travel aboard the LEXUS Helicopter connecting cities and resort destinations, and even moments on the water aboard the LY680 luxury yacht, LEXUS seamlessly connects mobility across land, sea, and air. Through this seamless integration of mobility, Lexus transforms mobility from simply a means of reaching a destination into an experience that enriches each customer’s lifestyle.