Bengaluru, 23rd October 2021: Apollo Cancer Centres (ACC) launched its breast awareness campaign – The Best Breast Examiner for You is YOU, to commemorate the Breast Cancer Awareness Month. This campaign by Apollo Cancer Centres illustrates the importance of regular self-breast examination and screening. It is an initiative by Apollo Cancer Centres to create a movement to educate and empower every woman to be her own breast examiner.
For every 4 minutes 1 woman is diagnosed with breast cancer in India, and 1 woman dies of breast cancer every 13 minutes. Women in India are generally diagnosed at a later, more advanced stage with a poor prognosis. About 1 in 29 women may develop breast cancer during their lifetime. Every woman self-examining regularly, will be a step closer to saving millions of lives.
Sharing her thoughts at the event, Ms Sowmya Reddy – Hon. MLA, Jayanagar said, “It is an honour for me to be present at Apollo Cancer Centre for a noble awareness cause such as breast cancer. It is a disease that affects so many women and it is good to know that it can be detected and cured with early detection. I would urge all women to regularly conduct the self-examination on themselves as well as encourage other women around them to do the same.”
Commenting on the Occasion, Mr Davison, CEO, Apollo Hospitals, Karnataka region said, “Apollo has been a pioneer when it comes to cancer care. With the launch of Breast Cancer Awareness Campaign – The Best Breast Examiner for You is You, we aim to raise awareness, reach women across and educate them on breast self-examining & early detection. By encouraging regular and early breast self-examination, women will be more cognisant of the changes in their breasts and detect abnormalities more easily thus help in combating breast cancer.
