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    DUSQ Makes Kickstarter History, Fastest Indian Healthtech Company to Hit USD 1 Million.

    IAA MOBILITY 2027 Logo

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    OPPO x Discovery Launches ‘Filmmaker Accelerator Program’ for emerging creators in India

    Saudi Arabia, Russia, Iraq, Kuwait, Kazakhstan, Algeria, and Oman adjust production and reaffirm commitment to market stability.

    PHOTO CREDIT-SHELL

    Global demand for LNG expected to grow by 65% by 2050

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    DUSQ Makes Kickstarter History, Fastest Indian Healthtech Company to Hit USD 1 Million.

    V. Somanna, Hon’ble Union Minister of State for Railways and Jal Shakti lays foundation stone for Pedestrian Subway.

    Investments in Indian Real Estate Diversify Geographically Amid Global Headwinds – Vestian.

    Forevermark Diamond Jewellery Presents an Exclusive ICON Bracelet Inspired by Indian Cricketer Abhishek Sharma.

    NMBA expand nationwide reaching over 23 crore individuals, including more than 7.81 crore youth, 5.24 crore women, and 17 lakh educational institutions .

    KATALYST CONNECT: Chief Minister D.K. Shivakumar Chairs Strategic Meeting with GCC Leaders to Shape Karnataka’s Next Phase of Innovation-Led Growth.

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    DUSQ Makes Kickstarter History, Fastest Indian Healthtech Company to Hit USD 1 Million.

    Forevermark Diamond Jewellery Presents an Exclusive ICON Bracelet Inspired by Indian Cricketer Abhishek Sharma.

    Saudi Arabia, Russia, Iraq, Kuwait, Kazakhstan, Algeria, and Oman adjust production and reaffirm commitment to market stability.

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    PHOTO CREDIT-PHILIPS

    Disney and Philips bring together beloved storytelling and innovative technology to support kids undergoing MRI exams

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    KATALYST CONNECT: Chief Minister D.K. Shivakumar Chairs Strategic Meeting with GCC Leaders to Shape Karnataka’s Next Phase of Innovation-Led Growth.

    OPPO India Elevates Creative Photography with Reno16 Series featuring AI Portrait Camera and AI Remix Collage.

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    Forensic Science Laboratory’s Achievements a Model for the Nation Government Committed to Further Strengthening It – Home Minister Priyank Kharge

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    KARNATAKA’S PUNEETH AND SRISHTI SET FOR HISTORIC WIMBLEDON DEBUT.

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    KSCA unveils state-of-the-art LED Floodlighting System at M. Chinnaswamy Stadium.

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    Yamaha Music India Launches EAD50 With Acclaimed Drummer Ranjit Barot As Yamaha Artist.

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    Doordarshan Chandana has launched an innovative farmers’ reality show named “Raitaratna” (ರೈತರತ್ನ).

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    Katrina Kaif Is Back as Bonn’s Face – How the Brand Is Turning Her Star Power Into Lasting Brand Equity

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HDFC Bank Parivartan showcases unique water conservation initiatives with #WaterWonders on World Water Day

FWM by FWM
March 22, 2025
in National
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As part of water conservation efforts under its CSR programme Parivartan, the Bank has identified key goals like bringing two lakh acres of unirrigated land under irrigation by March 31, 2025 enhancing water access for farmers and mitigating water scarcity.

 Bengaluru, March 22, 2025: HDFC Bank, through its CSR initiative Parivartan, celebrates World Water Day with a digital campaign #WaterWonders, emphasising the importance of water conservation and celebrating innovative measures for water conservation. Aligned with global and domestic efforts to combat climate change and protect vital resources, the Bank is committed to improving water conservation through initiatives such as watershed development, rainwater harvesting, and efficient irrigation systems.

Across India in places like Ladakh, Maharashtra, Gujarat, Rajasthan, Chhattisgarh, Andhra Pradesh, Karnataka, Telangana & Tamil Nadu, Uttar Pradesh, Uttarakhand, Bihar, Odisha, Jharkhand, West Bengal, Madhya Pradesh, Assam, Arunachal Pradesh, Meghalaya, and Sikkim, Parivartan has constructed over 14,360 water conservation structures as part of its comprehensive water management efforts and to build climate-resilient agriculture.

These projects focus on mobilising communities to restore degraded landscapes and ecosystems. Water availability is enhanced through check dams, gabion structures, improved irrigation infrastructure and soil and rainwater harvesting. Beyond improving agricultural productivity and livelihoods, these efforts empower women and strengthen community well-being.

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Innovative solutions such as drone-based irrigation are further transforming water efficiency, ensuring precision watering while reducing consumption and crop damage. By March 31, 2025, HDFC Bank Parivartan aims to bring two lakh acres of unirrigated land under irrigation, enhancing water access for farmers and mitigating water scarcity.

One of the standout projects within this initiative is the adoption of the ice stupas. The Bank has partnered to scale up the Ice Stupa projects in Ladakh, a region facing water shortages due to climate change. The initiatives undertaken by HDFC Bank Parivartan in Ladakh, as in several other locations, are examples of how local challenges need locally tailored solutions.

Ladakh faces a growing climate threat, with glaciers in the Drass basin thinning by 1.27 meters between 2000 and 2020, leading to severe water shortages, as per European Chemical Society’s Environmental Science and Pollution Research. Precipitation has dropped by nearly 50% in some areas over the last two decades, while rising temperatures—up by 1.5°C over the past century—are accelerating glacial melt, further depleting vital water resources, as per an IIT Kanpur study. These shifts are putting the region’s water security and agricultural livelihoods at risk.

Ice Stupas are artificial glaciers that work by diverting stream water during winter that freezes it into cone-shaped structures. As they melt during the spring, they provide a steady supply of water for agriculture. To further enhance their effectiveness, automation technology is now being integrated to regulate water flow, optimise ice formation, and monitor weather patterns in real time. This enables water management, and makes the Ice Stupa solution impactful in mitigating climate change effects, promoting water security and supporting local economies.

With support from HDFC Bank Parivartan, four new Ice Stupas serving seven villages have been built for the winter season of 2024-25 with a storage capacity of over 20 million litres of water. A total of seven stupas in Ladakh have been supported by HDFC Bank through its implementation partners.

“The Ice Stupas have proven to be an effective solution for water management in Ladakh. They not only provide a reliable water source but also help communities cope with the effects of climate change” said Nusrat Pathan, Head CSR, HDFC Bank. “As part of HDFC Bank Parivartan, we are committed to supporting innovative solutions that address climate challenges and water scarcity, blending traditional wisdom with modern sustainability practices.”

Tags: Andhra PradeshArunachal PradeshAssamBiharChhattisgarhGujaratJharkhandKarnatakaLadakhMadhya PradeshMaharashtraMeghalayaOdishaRajasthanTelangana & Tamil NaduUttar PradeshUttarakhandWest BengalWorld Water Day
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