Hong Kong Jul 09, 2024 12:58 IST
The Hong Kong Tourism Board (HKTB) is launching a new โSummer Chill Hong Kongโ campaign, featuring the โSummer Tripleย Rewardsโ promotion. This initiative will provide 500,000 sets of rewards to all overnight visitors to Hong Kong, including benefits in transportation, sightseeing, dining, and retail totalling over HK$100 million. HKTB is also collaborating with the trade to present a range of spending offers to further stimulate visitor spending inย Hong Kong.
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Summer Chill Hong Kong 2024
The Summer Chill Hong Kong campaign provides Indian tourists with an added incentive to enjoy quality tourism services in the city by showcasing Hong Kongโs vibrant summer offerings and enriching visitor experiences.
From July to September, the new โSummer Chill Hong Kongโ campaign will foster an excitingย summer vibe with the following four highlights:
1. 500,000 sets of โSummer Triple Rewardsโ for overnight visitors
From 1 July (Monday) onwards, HKTB will hand out a total of 500,000 โSummer Triple Rewardsโย worth over HK$100 million in total to all overnight visitors. The spending discount for each set is up to HK$500 and includes three coupons with spending discounts on transport/ sightseeing, retail, and dining. Each overnight visitor is eligible for one set of rewards per stay. The rewards are available on a first-come, first-served basis.
โSummer Triple Rewardsโ: details of offers exclusive to overnight visitors
Summer Triple Rewards (Spending discounts of up to >HK$500 off) | ||
| Transport/ sightseeing (Choose one) | Dining | Shopping |
Buy one, get one free for:
HK$20 for a ride on:
| HK$100 off the whole billย upon spending HK$200 orย more โ Applicable at more thanย 1,000 F&B outletsย certified by the Qualityย Tourism Servicesย Scheme and hotelย restaurants (over 270ย merchants) | HK$100 off the whole billย upon spending HK$200 orย more โ Applicable at more thanย 2,700 retail outletsย certified by the Qualityย Tourism Services Schemeย and attractions storesย (over 100 merchants) |
| Distribution period | ||
| 11 July (Thursday) to 15 September (Sunday) 2024 | ||
| Eligibility | ||
| All overnight visitors with booking record of Hong Kong accommodation, or return tickets forย flight, train, bus or ferry are eligible for the rewards | ||
| Collection | ||
| 1. Collect at your hotel upon check-in. One per guest. 2. Present a valid booking document or transportation ticket at one of the designated HKTB counters | ||
2.ย More than 100 selected spending offers jointly offered with the trade & New city-wide decor toย showcase the vibrant summer
Together with more than 100 brands in the city, HKTB is introducing more than 100 selected summer offers from airlines, attractions, the dining and retail sectors, shopping malls, and travel agents for visitors and locals to enjoy. HKTB also supports the promotion of different activities organised by the trade, such as the โHong Kong Shopping Festival 2024โ (www.hkrma.org/en/shopfest2024), organised by the Hong Kong Retail Management Association. Themed โEnjoy Hong Kong Privileges โข Courtesyโ, the festival aims to provide locals and visitors with shopping privileges and courteous service,ย offering them a pleasant shopping experience and upholding Hong Kongโs reputation as a hospitable city and an โExperiential Shopping Paradiseโ.
In addition, HKTB will install new summer-themed decorations at the Kowloon Visitor Centre at the Star Ferry Pier in Tsim Sha Tsui, the Central-Mid-Levels escalator, various cross-boundary control ports, Hong Kong International Airport, Hong Kong West Kowloon Station, selected MTR stations,ย Airport Express stations, trams, Star Ferries, buses, the bus stop outside SOGO Causeway Bay Store,ย and shopping malls. These decorations aim to create an energetic and cheerful city-wide ambience.
3. City-wide event promotions: Doraemonโs โAnywhere Doorโ at various locations in town HKTB will also step up promotions of city-wide happenings and events in the summer. Riding on the staging of one of the worldโs largest Doraemon exhibitions, โ100% DORAEMON & FRIENDSโ, in Hong Kong, HKTB is partnering with the organiser of the exhibition, creative brandย AllRightsReserved, to present โ100% DORAEMON & FRIENDSโ Anywhere Door in Hong Kong, bringing the characterโs โAnywhere Doorโ to the city.
The โAnywhere Doorโ will be erected at 10 popular locations in Kowloon and on Hong Kong Island,ย one at each spot, from 9 July (Tuesday) to 8 August (Thursday). Explore Hong Kong and find all the lovely pink doors. Those who post a photo on a designated social media platform (Facebook, Instagram, or Xiaohongshu) with the hashtags #DORAEMON100 and #DiscoverHongKong may get a chance to win a pin or a premium gift. All gifts will be available on a first-come, first-served basis while stocks last.
Find the โAnywhere Doorโ at the following locations:
| 1. Hong Kong Museum of Art | 2. The Peak Tower |
| 3. Kwun Tong Promenade | ย 4. Cochrane Street, Central (near Hollywoodย Road) |
| 5. Central Pier | 6. Chater Garden, Central |
| 7. West Kowloon Cultural District | 8. Temple Street (Yung Shu Tau) |
| ย 9. Water Sports and Recreation Precinct, Wanย Chai | 10. PMQ* |
*Owing to special arrangements, the installation and redemption of souvenirs will begin on 12 July.
Gift redemption for social media posts
| Pin redemption | 1. Upload a post with the Anywhere Door with the hashtags #DORAEMON100 and #DiscoverHongKong 2. Present the post for checking by staff at the Door to collect a pin |
| Pin Redemption Hours: 12noon โ 7 pm Pins and premium gifts are available on a first-come, first-served basis while stocks last | |
| Premium gift redemption | 1. Upload 3 posts with the Anywhere Door at 3 different locations with theย hashtags #DORAEMON100 and #DiscoverHongKong 2. Visit the redemption counter near the โ100% DORAEMON &ย FRIENDSโ exhibition at K11 MUSEA, Tsim Sha Tsui (K11 MUSEAย G033 shop):
3. Present the 3 posts for checking by staff to collect a premium gift |
| Website: www.discoverhongkong.com/eng/what-s-new/doraemon100.html | |
4. One-stop website for #DORAEMON100
To further enhance the promotional effect, HKTB has set up a โSummer Chill Hong Kongโ one-stop website that provides comprehensive information on all summertime events and concerts in town, as well as spending discounts and offers. The website also offers recommendations on various points of interest to enable visitors and locals to plan their summer activities in advance.
