MANCHESTER, England–(BUSINESS WIRE)–(NYSE:MANU) Manchester United today announces a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
โWe are thrilled to welcome Manchester United to the Maui Jim โOhana (Hawaiian for family). For us, it is an honour to partner with one of the worldโs most successful sports teams, within the worldโs most popular sport. โ
Renowned for their superior lens technology and premium collections, Maui Jim will supply the Manchester United first team, academy and womenโs teams with glasses from their sun and optical ranges.
As part of the agreement, Maui Jim eyewear will be available to fans in the Old Trafford Megastore from 26th February. They will also celebrate the partnership by launching a co-branded eyewear collection designed with fans in mind later this year.
Manchester Unitedโs Group Managing Director, Richard Arnold comments:
โMaui Jim is a revolutionary global eyewear brand that is one of the largest and most innovative producers of sunglasses in the world. Iโm delighted that they will be joining the United family and creating a range of exclusive eyewear pieces specifically for our fans. Our partnership with them demonstrates the clubโs ability to attract the worldโs most premium brands.โ
Maui Jimโs VP of Global Marketing, Jay Black, comments:
“We are thrilled to welcome Manchester United to the Maui Jim โOhana (Hawaiian for family). For us, it is an honour to partner with one of the worldโs most successful sports teams, within the worldโs most popular sport.
“This collaboration gives us the chance to spread our โAloha Spiritโ and communicate the importance of wearing high quality technical eyewear.โ
Founded more than 30 years ago in Hawaii, Maui Jim is recognized for unparalleled โAloha Spiritโ, superior customer service, and industry-leading patented PolarizedPlus2ยฎ sunglass lens technology. Now also available in everyday glasses as well as sunglasses, Maui Jim is a true lifestyle brand that complements all lifestyles and activity needs.
