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  • World

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

    Jamaica Tourism Launches a Brand-New Campaign “70 Days of Jamaica Love” to Celebrate 70 Years of Jamaica

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

  • National
    • All
    • Economy & Politics
    • Election

    Over 18 Crore Holy Names Chanted for Global Peace at ISKCON Vaikuntha Hill

    The Home Minister confidently reiterates that the country will be free from Naxalism by March 31, 2026

    Shivraj Singh Chouhan reviews ICAR-Central Institute of Agricultural Engineering in Bhopal

    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Install CCTV Cameras at K.R. Market: Suralakar Vikas Kishor

    Rumi- The Spirit of Awadh Pioneers Transit Media to Promote “Dastan-e-Aam” Featuring Renowned Dastango Dr. Himanshu Bajpai

  • Business

    Campus Fund Launches Third Fund of $100 Million

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    LIC Housing Finance reduces lending rates to 7.50% on new home loans

  • Health

    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

    GNC India Launches Protein Wafer

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

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    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

  • Auto

    Force Motors along with BMW Group India Celebrates the Roll-Out of its 100,000th engine from the Chennai Plant

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

    Maruti Suzuki Grand Vitara becomes the fastest SUV to clock 3 Lakh sales in its segment*

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    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
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    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

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Tata Motors launches its much-awaited SUV – Harrier

by FWM
January 24, 2019
in Auto
0

23 JAN 2019 BENGALURU/MUMBAI:

Key Highlights:

  • Stunning IMPACT 2.0 design language
  • Future ready connectivity and infotainment
  • Top of the line uncompromised safety features
  • Born out of the legendary pedigree of the JLR’s D8 Platform
  • Class leading performance & driveability

Tata Motors today launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Mumbai, starting today.

The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

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Commenting at the launch of this product, Mr. Guenter Butschek, CEO and MD, Tata Motors, said “We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honoring the same commitment, I am elated to present to you the Harrier today. With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”

Commenting on this momentous occasion, Mr. Mayank Pareek, President of Passenger Vehicle Business unit, said “The all-new Harrier is our most premium offering yet and will attract aspiring buyers with its stunning design and exemplary performance. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver global products. The passenger vehicle business is going strength to strength on the back of new products and the Harrier promises to further strengthen our market presence by surpassing all current benchmarks and paving entirely new standards for SUVs in India.”

According to Mr. Rajendra Petkar – Chief Technology Officer, Tata Motors, “We are elated to launch the Tata Harrier today. With the revolutionary OMEGA architecture, the Harrier is engineered to navigate through the toughest of terrains and temperatures, bringing dynamism, strength and reliability to every drive. The vehicle offers robust built quality, reliability, refined in cabin experience, safety and exemplary driving dynamics in urban and rough road environments. With its launch, we hope to capture the imagination of the Indian market, delivering extraordinary design, future – ready connectivity and infotainment.

 According to Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors – “Tata Motors is back with yet another winner on our hands – our much awaited vehicle – the Tata Harrier. Marking our entry into the premium mid-size SUV segment, the Harrier will be the flagship 5 Seater SUV from the Company. Being the first product built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver aspirational products.  I am elated to launch this stylish new vehicle which will surely make Tata Motors PVBU’s position even stronger in the Indian automobile industry.

Tata Motors launches the Harrier at an introductory price of INR.12.69 Lakhs, ex-showroom Bengaluru. In the image, first three customers and their families who have booked the Harrier along with Mr. Rajendra Petkar – Chief Technology Officer, Tata Motors and Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors at the launch event in Bengaluru today.

Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.

The SOUL program, an exclusive community of Tata SUV owners has been strengthened with the launch of Harrier. Customers will be able to embark on iconic drives to unexplored destinations across India and international locations. To make their ownership journey more rewarding, the company has launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.

Tags: Optimal Modular Efficient Global Advanced (OMEGA) ArchitectureTHE HARRIER

FWM

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