Bengaluru, July 26, 2018: Kwality, one of the leading manufacturers of Masalas and Instant mixes from the house of Pagariya Food Product Pvt. Ltd. today announced the launch of its wide range of healthy and delicious ‘breakfast cereals’. A unique combination of wholegrain and multigrain, the range of breakfast cereals offers a variety of breakfast choices for all Indian families.
Today the size of Breakfast Cereals in India is 2500 cr and growing at a CAGR of 27-28%. By 2020 the turnover will touch 4000 cr. Company is aiming to grow by over 100%+ in next few years and become one of the top 5 Breakfast cereal company in India.
In addition to the new cereals, Kwality has also repackaged their entire range of breakfast cereals. The modern and exciting new packaging designs reflect the company’s desire to give Indian consumers high quality, healthy, tasty and affordable breakfast. With this launch, company becomes 2nd brand to have widest range of Cereal makers in India and 1st by an Indian company.
Speaking at the launch, Mr. Naresh Pagariya, Managing Director, Pagariya Food Pvt. Ltd said, “We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products are uniquely placed to satisfy this need.”
The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach INR 100 crore mark by 2020 from the current 40 crore. By introducing smaller packs of Rs. 5/- and Rs. 10/-, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals. Company today has 400+ Distributors and covers 25000+ retail outlets. In the past couple of years, the company has gained momentum in terms of new products; rejuvenating the marketing and sales team and focusing on volume growth; and these initiatives have yielded positive results.
