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    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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  • Home
  • World

    Global hunger declines, but rises in Africa and western Asia: UN report

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

  • National
    • All
    • Economy & Politics
    • Election

    “World Tiger Day” celebrated.

    SOURCE:REALME

    realme Launches 15 Series with Industry-First AI Edit Genie and Segment leading Performance

    ShareChat & Moj Announce Second Edition of ‘Short Form Big Impact Leadership Summit 2025’

    Prakash Varma to Inaugurate Creators & Marketers School in Calicut

    Himalaya Wellness Champions Bhringaraja in New Anti-Hair Fall Campaign with a Tale of Friendship

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

  • Business

    Philips builds strong order intake momentum and drives margin expansion in Q2

    Canara HSBC Life Insurance Logo

    Canara HSBC Life Insurance Launches SecureInvest- A Unit-linked Plan Offering Life Cover up to 100x of Annualised Premium

    Tata Communications Logo

    Tata Communications Paves Way for Amazon Web Services’ Advanced AI-Optimised Network in India

  • Health

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

  • Technology
    • All
    • Environment
    • Science

    Eveready Launches India’s 1st Ever Hybrid Torch with Sonakshi Sinha-starrer ‘Nikita Roy’

    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

    HAL receives first set of wing assemblies for LCA Mk1A from L&T

    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

  • Auto
    Source: Rolls-Royce Motor Cars PressClub

    ROLLS-ROYCE IN SAINT-TROPEZ: A SUMMER AT THE RIVIERA’S MOST DISTINGUISHED ADDRESSES

    Challenging half year – Audi realignment gains momentum

    Mahindra XUV 3XO ‘REVX’ LAUNCHED:

    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

  • Sports

    Four Seasons Hotel Singapore Serves Up a Luxury Sports Experience with Inaugural Summer Smash Padel and Pickleball Tournament Event

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

  • Entertainment

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

  • Lifestyle
    • All
    • Food
    • Travel

    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    GKB Opticals Unveils Experiential Flagship Store in Bengaluru

    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Moments that CLiQ Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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European Union Cheese Campaign Enters Third Year with an Indian Flair

The French Dairy Board (CNIEL) plans to deepen local relevance and reinforce sustainability goals with its ‘Full of Character’ campaign

FWM by FWM
July 6, 2025
in Food, Lifestyle, National
0

New Delhi, India

The French Dairy Board (CNIEL), supported by the European Union, brings back its ‘Full of Character’ campaign for its third chapter in India. Continuing its mission to showcase the rich heritage, high quality, and irresistible flavour of authentic French cheese, the campaign is set to capture the hearts of Indian cheese enthusiasts through immersive events and experiences. The theme for the 2025 edition is: French cheese meets Indian street food.
Over the past two years, the ‘Full of Character’ campaign has delighted cheese lovers across India through in-store promotions, culinary workshops, tastings, and expert-led masterclasses—successfully positioning authentic French cheese such as Brie, Camembert, Comte, Emmental, etc. as a premium ingredient.

Best Awarded Cheesemonger Francois Robin addressing F&B professionals at the 2024 networking dinner

Reflecting on the campaign’s success, Emilie Martin, Managing Director APAC at CNIEL, says, “‘Full of Character’ has played a significant role in introducing the Indian market to the depth, diversity, and adaptability of authentic French cheese. This year, we aim to create a lasting impact by fusing the rich heritage of French cheese with the bold flavours of Indian street food. It’s a celebration of the art of cheesemaking, cross-cultural exchange, and innovation.”
2025: The third chapter

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As this year marks the third year of the triennial campaign, the Board aims to amplify its efforts with a renewed focus on the fusion of French cheese and Indian street food. The 2025 edition will spotlight the pairing of French cheese with Indian flavours and local ingredients, showcasing its versatility beyond continental cuisine. The focus will be on the fusion of French cheese like Brie, Comte, Emmental with lip-smacking Indian street food, reinforcing its adaptability to local palates.

Cheesemonger Francois Robin with participants at the 2024 workshop
This year’s campaign will include:

  • Retail activations to enhance visibility and accessibility for consumers.
  • Collaborations with leading food content creators to develop innovative, fusion-style recipes.
  • Networking events with food bloggers, industry leaders, and culinary experts to discuss emerging trends.
  • An experiential workshop for the food content creators led by award-winning cheesemonger François Robin to showcase the versatility of French cheese.
  • Culinary workshops by Francois Robin, aimed at equipping budding chefs with skills to integrate French cheese into Indian cuisine

Students of APCA at the culinary training with Francois Robin in 2024
Commitment to sustainability

Beyond celebrating flavour and innovation, sustainability remains central to the ‘Full of Character’ campaign. The French Dairy Board continues to advocate for responsible dairy farming and conscious cheese making, working with farmers and producers who uphold high standards of animal welfare and environmental stewardship. From championing authentic taste to promoting sustainable practices, the campaign ensures that European cheese remains both a culinary delight and an environmentally conscious choice—not just in Europe, but across Indian and international markets

FWM

FWM

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