Bengaluru, October8, 2022: 
Himalaya Wellness Company, one of India’s leading wellness brands,announced the launch of its 7th edition of ”Ek NayiMuskaan”in Bengaluru today
The event saw many engaging activities such as gaming zones, art workshops, and interactive installations for children. They also got an opportunity to engage and interact with various Instagram influencers such as Neha Chatlani, Namrata Kumari, Swati Gandhi, Diksha, Sharma and Palak Bhandari at the event.
“Muskaan is an initiative that is very close to our hearts. Through the years, we have seen hundreds of children get their chance at a healthier and happier life because of the cleft repair surgeries.Our hope and objective, therefore, is to continue to see many such happy faces in the future. As a company, we have always believed in Happiness through Wellness to be the core of our operation and function.This initiative by Himalaya Lip Care helps us take the mission on-ground and create that impact we want to see in the world.With Muskaan, we intend to partner in the journey of these brave children towards achieving their dreams and living a happy and healthy life.”said Mr. Sushil Goswami, General Manager-Consumer Products Division, Himalaya Wellness Company.
Last year, due to the pandemic, the Muskaan event was conducted on an online platform and was still able to transform the lives of more than130 children in need of a cleft repair surgery. This year intends to be no exception. On the purchase of every premium lip balm, Himalaya Wellness Company will donatea dedicated amount towards the initiative.
Emphasizing the initiative, Ms. Anjali Katoch,Senior Director Communication and Development, Smile Train India,explained, “Children with untreated clefts face difficulties in eating, breathing, hearing, and speaking, with increased susceptibility to ENT infections. This can greatly affect their mental health and social lives as well. A cleft surgery is life transforming; however, hundreds of thousands of children in India still await treatment due to poverty and lack of awareness. Through Muskaan and our partnership with Himalaya Wellness Company, we continue to aim to increase awareness about clefts and make free cleft surgeries and comprehensive cleft care easily accessible to more and more children across India.”
