May 11, 2023 New Delhi,India
The Swatch Art Journey draws on the New York artist’s iconic paintings from the early 1980s.
May marks the release of the fifth capsule collection of the Swatch Art Journey 2023 andย embodies Swatchโs love for trailblazing artists. The Swatch x JEAN-MICHEL BASQUIATย Collection is a vibrant tribute to the iconic New York artist who dared to break the boundariesย of conventional art and help make street art sub-culture a critically embraced art form.
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Art Journey Collection – Swatch x JEAN-MICHEL BASQUIAT
Three watches and a Special Set capture Basquiatโ’s signature style and are filled withย powerful images and codes of all kinds. Each watch is a masterpiece in its own right andย showcases Basquiat’s edgy compositions and fearless spirit.
For the campaign shoot of the collection, Swatch connected Basquiatโs art with todayโsย global skate and BMX culture. Swatch Proteam athletes, free-flowing pro skateboarder andย world champion Andy Anderson and nine-time BMX world champion Matthias Dandois showย the synergy between art and sport as they hit the streets wearing watches from the collection.
