28 April 2025
The Australian Tourism Exchange (ATE) has officially opened in Brisbane/Meanjin kicking off a four day program of business appointments between members of the Australian tourism industry and global tourism wholesalers and retailers.
Between Monday, 28 April 2025 and Thursday, 1 May 2025 around 1,600 Australian sellers and more than 700 global buyers will take part in 60,000 appointments at the Brisbane Convention and Exhibition Centre.
Tourism Australia Managing Director, Phillipa Harrison, said ATE is Tourism Australia’s largest annual trade event and plays a crucial role in driving business from key international tourism markets to Australian tourism operators.
“ATE is a chance for our tourism industry to meet face-to-face with key tourism decision makers from around the world and tell them about the incredible products and experiences Australia has to offer for international holidaymakers,” Ms Harrison said.
“The 1,600 Australian sellers here in Brisbane will have access to buyers from 31 countries and the connections they make in coming days will drive international travellers to their businesses in the months and years ahead.”
Queensland Minister for the Environment and Tourism, Andrew Powell, said Brisbane is extremely fortunate to host ATE25, as the event was last held in Queensland’s capital city 17 years ago.
“Brisbane has changed significantly since the Australian Tourism Exchange was last here, and we’re so excited to have the opportunity to showcase just how much our city and state have evolved over time – we’ve got more to offer than ever before. We’ve certainly made the most of this brilliant hosting opportunity, with Queensland tourism operators taking up 191 booths, including 17 Indigenous operators, taking over a quarter of the trade show floor,” Mr Powell said.
“With the green and gold runway set for the Brisbane 2032 Olympic and Paralympic Games, we are determined to enhance our global appeal, and there is simply no better opportunity to showcase Queensland’s countless connections to sea, land and culture than at ATE25.
“We want these international tourism decision makers coming back to our shores with as many visitors as possible in the lead up to 2032, during and well beyond.”
Brisbane Lord Mayor Adrian Schrinner said the 2025 Australian Tourism Exchange would drive more business to local tourism operators.
“Brisbane is Australia’s lifestyle capital, and our tourism operators are a key reason why we are capturing global attention as one of the best places in the world to visit,” Cr Schrinner said.
“The Australian Tourism Exchange provides a fantastic platform to give tourism operators an edge internationally and stand out in a saturated market.
“This will ensure Brisbane remains a destination of choice for international visitors by showcasing just how much there is to see and do here.”
ATE25 is delivered by Tourism Australia in partnership with Tourism Events Queensland, with support from the Brisbane Economic Development Agency.
