The 4th brand under Britannia’s diverse portfolio to clock 1000 Cr revenue mark (Others: Good Day, Marie Gold, MilkBikis) 
29thSeptember 2022, Mumbai: Britannia Industries Ltd., India’s largest Bakery Foods Company said that its leading health brand NutriChoice has surpassed Rs. 1,000-crore in revenues. NutriChoice has registered revenue growth of20% over the last 2 years,growing faster than the biscuit category. It dominates the health cookie segment with over 70% share of the category. Most recently, the brand introduced a range of specialized products infused with the power of 5 seeds & 5 herbs.
BRITANNIA NUTRICHOICE SEEDSThe all- new Britannia NutriChoice Seeds cookies are crafted to give you the power of 5 essential seeds. Made with the goodness of 100% Atta, it is a great tasting combination of 5 Seeds(Chia, Flax, Watermelon, Pumpkin& Sunflower); brought together in a delicious, gourmet cookie.
BRITANNIA NUTRICHOICE HERBSThe all-new Britannia NutriChoiceHerbs cookies are crafted to give you the power of 5 Herbs and 9 essential Vitamins & Minerals, which help support your immunity. Made with the goodness of 100% Atta, it is a great tasting combination of 5 Herbs (Ashwagandha, Turmeric, Tulsi, Giloy&Amla); brought together in a delicious, gourmet cookie.
Commenting on the milestone, Varun Berry, Managing Director, Britannia Industries said, “Launched in the early 2000s, Britannia NutriChoice was crafted to cater to the growing segment of consumers’who are conscious about healthy living and healthy eating. The brand provides a compelling proposition to consumers by enabling them to make small yet smart, healthier food choices. The brand will continue to expand the category with new product innovations, accessible price points and greater availability both online and offline.”
Amit Doshi, Chief Marketing Officer, Britannia Industries Limited added, “Today, Britannia NutriChoiceoffers a diverse set of power-packed choices to consumers. We continue to make our products healthier without compromising on taste and we believe there is a NutriChoice for every Indian consumer. Multiple studies have shown that consumers are now looking for a variety ofsnacking alternatives to balance their indulgence and to meet their functional health needs. We offer a wide range of super foods and ingredients like millets, oats, super seeds, super fruits, super herbs, vitamin and minerals through our flagship brand ‘NutriChoice’. Our recent launches like NutriChoice Herbs &NutriChoiceSeeds are suitable snacking solutions for the consistently growing wellness focused consumer segment”.
Britannia NutriChoice Seeds and Herbs products are available in general and Modern Trade stores across the country and on all leading E-Commerce platforms.
