BTIG and Betaworks Studios Host Roundtable on Consumer Engagement with Industry Leaders from GE, NBA, Keds, ClassPass and Primary.com

NEW YORK–(BUSINESS WIRE)–BTIG, LLC and Betaworks Studios announced today that it hosted “BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond” with featured panelists Linda Boff, Chief Marketing Officer of GE, Christina Carbonell, Co-Founder of Primary.com, Emily Culp, former Chief Marketing Officer of Keds, Pam El, Chief Marketing Officer of the NBA, and Joanna Lord, Chief Marketing Officer of ClassPass, was held in New York.recently.

The event took place at Betaworks Studios and was moderated by BTIG TMT Analyst Richard Greenfield. The roundtable focused on how brands are leveraging new technology and data on consumer behavior to engage with customers globally. Participants discussed the ways in which the marketing spend is changing, how to reach younger demographics in an increasingly fragmented world and what panelists perceive as the most exciting new technologies for marketers to utilize. The speakers emphasized that performance and brand marketing must learn to co-exist, with marketers focused on telling their brand’s story across an evolving array of platforms.

“Betaworks Studios is a place where builders gather to share stories around how to build better and we couldn’t have brought together a better collection of builders last night, with the chief storytellers from some of the world’s most well-known brands,” commented John Borthwick, Founder and Chief Executive Officer of Betaworks.

“In an era where more women than ever are leading and influencing the direction of some of the world’s most prestigious and industry-disrupting brands, we wanted to create a forum for thought leaders to share how to capture consumer attention,” noted Mr. Greenfield. “Regardless of the size of their marketing budget and the platforms utilized, CMOs are laser-focused on the return on investment tied to retaining and acquiring customers year after year.”

BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond – (Speakers Listed from Left to Right): Richard Greenfield, BTIG TMT Analyst, Joanna Lord, Chief Marketing Officer of ClassPass, Pam El, Chief Marketing Officer of the NBA, Emily Culp, former Chief Marketing Officer of Keds, Linda Boff, Chief Marketing Officer of GE and Christina Carbonell, Co-Founder of Primary.com. (Photo Courtesy of Anthony Causi)