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    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

    Jamaica Tourism Launches a Brand-New Campaign “70 Days of Jamaica Love” to Celebrate 70 Years of Jamaica

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

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    Rumi- The Spirit of Awadh Pioneers Transit Media to Promote “Dastan-e-Aam” Featuring Renowned Dastango Dr. Himanshu Bajpai

    Indian Author and Human Rights Advocate Rajesh Talwar Honoured with the University of Nottingham Alumni Award

    Schwarzkopf Professional Debuts ‘Hair by Schwarzkopf Pro’ with the Unveiling of this Year’s Defining Hair Colour Trend: Lived-in

    BANGALORE POLICE RAIDS.

    HAL and Safran Strengthen their Cooperation to Produce Forged Parts for LEAP Engines

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

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    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    LIC Housing Finance reduces lending rates to 7.50% on new home loans

    Global Wealth Report 2025: Wealth growth accelerated in 2024

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    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

    GNC India Launches Protein Wafer

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    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

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    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

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    Force Motors along with BMW Group India Celebrates the Roll-Out of its 100,000th engine from the Chennai Plant

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    “We’re not just playing cricket; we’re scouting the next Kapil Dev, Sachin Tendulkar, or Virat Kohli from every gali and mohalla,” Raman Gandhi, Founder/Chairman of GMCL.

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    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

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    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    Titan Unveils Bold New Collection with Sobhita Dhulipala

    GNC India Launches Protein Wafer

    Sale Live: Prowatch Xtreme on Amazon at just Rs. 16 for Early Shoppers

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  • World

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

    Jamaica Tourism Launches a Brand-New Campaign “70 Days of Jamaica Love” to Celebrate 70 Years of Jamaica

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

  • National
    • All
    • Economy & Politics
    • Election

    Rumi- The Spirit of Awadh Pioneers Transit Media to Promote “Dastan-e-Aam” Featuring Renowned Dastango Dr. Himanshu Bajpai

    Indian Author and Human Rights Advocate Rajesh Talwar Honoured with the University of Nottingham Alumni Award

    Schwarzkopf Professional Debuts ‘Hair by Schwarzkopf Pro’ with the Unveiling of this Year’s Defining Hair Colour Trend: Lived-in

    BANGALORE POLICE RAIDS.

    HAL and Safran Strengthen their Cooperation to Produce Forged Parts for LEAP Engines

    Beat the monsoon greys in style with India’s first UPF resort-wear line by Meghna Ghodawat

  • Business

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    LIC Housing Finance reduces lending rates to 7.50% on new home loans

    Global Wealth Report 2025: Wealth growth accelerated in 2024

  • Health

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    WHO issues first global guideline to improve pregnancy care for women with sickle cell disease

    GNC India Launches Protein Wafer

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

  • Technology
    • All
    • Environment
    • Science

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

  • Auto

    Force Motors along with BMW Group India Celebrates the Roll-Out of its 100,000th engine from the Chennai Plant

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

    Maruti Suzuki Grand Vitara becomes the fastest SUV to clock 3 Lakh sales in its segment*

  • Sports

    Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

    PVL Season 4 Auction: Bengaluru Torpedoes pick up Jishnu PV for a whopping 14 lakh

    We have been a highly entertaining cricket team to watch,’ Ricky Ponting lauds Punjab Kings team despite final loss to RCB

    “We’re not just playing cricket; we’re scouting the next Kapil Dev, Sachin Tendulkar, or Virat Kohli from every gali and mohalla,” Raman Gandhi, Founder/Chairman of GMCL.

  • Entertainment

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

  • Lifestyle
    • All
    • Food
    • Travel

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

    Ethiopian Airlines Strengthens India Network with Launch of Hyderabad Route

    Titan Unveils Bold New Collection with Sobhita Dhulipala

    GNC India Launches Protein Wafer

    Sale Live: Prowatch Xtreme on Amazon at just Rs. 16 for Early Shoppers

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BTIG and Betaworks Studios Host Roundtable on Consumer Engagement with Industry Leaders from GE, NBA, Keds, ClassPass and Primary.com

by FWM
October 13, 2018
in Business
0

BTIG's Female CMO Roundtable - How Can Brands Engage Consumers in 2018 and Beyond - (Speakers Listed from Left to Right): Christina Carbonell, Co-Founder of Primary.com, Joanna Lord, Chief Marketing Officer of ClassPass, Richard Greenfield, BTIG TMT Analyst, Pam El, Chief Marketing Officer of the NBA, Emily Culp, former Chief Marketing Officer of Keds, and Linda Boff, Chief Marketing Officer of GE. (Photo Courtesy of Anthony Causi)

October 13, 2018 10:39 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)–BTIG, LLC and Betaworks Studios announced today that it hosted “BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond” with featured panelists Linda Boff, Chief Marketing Officer of GE, Christina Carbonell, Co-Founder of Primary.com, Emily Culp, former Chief Marketing Officer of Keds, Pam El, Chief Marketing Officer of the NBA, and Joanna Lord, Chief Marketing Officer of ClassPass, was held in New York.recently.

The event took place at Betaworks Studios and was moderated by BTIG TMT Analyst Richard Greenfield. The roundtable focused on how brands are leveraging new technology and data on consumer behavior to engage with customers globally. Participants discussed the ways in which the marketing spend is changing, how to reach younger demographics in an increasingly fragmented world and what panelists perceive as the most exciting new technologies for marketers to utilize. The speakers emphasized that performance and brand marketing must learn to co-exist, with marketers focused on telling their brand’s story across an evolving array of platforms.

“Betaworks Studios is a place where builders gather to share stories around how to build better and we couldn’t have brought together a better collection of builders last night, with the chief storytellers from some of the world’s most well-known brands,” commented John Borthwick, Founder and Chief Executive Officer of Betaworks.

“In an era where more women than ever are leading and influencing the direction of some of the world’s most prestigious and industry-disrupting brands, we wanted to create a forum for thought leaders to share how to capture consumer attention,” noted Mr. Greenfield. “Regardless of the size of their marketing budget and the platforms utilized, CMOs are laser-focused on the return on investment tied to retaining and acquiring customers year after year.”

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BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond – (Speakers Listed from Left to Right): Richard Greenfield, BTIG TMT Analyst, Joanna Lord, Chief Marketing Officer of ClassPass, Pam El, Chief Marketing Officer of the NBA, Emily Culp, former Chief Marketing Officer of Keds, Linda Boff, Chief Marketing Officer of GE and Christina Carbonell, Co-Founder of Primary.com. (Photo Courtesy of Anthony Causi)

Tags: Betaworks StudiosBTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond”

FWM

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