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    European Leaders Join Forces to Drive Growth and Innovation  

    Boeing Names Stephen Parker as CEO of Defense, Space & Security

    Union Minister of Finance and Corporate Affairs Smt. Nirmala Sitharaman Highlights Key Policy Measures to Promote Export-led Growth at Exim Bank’s Trade Conclave

    Tobacco control efforts protect 6.1 billion people – WHO’s new report

    MB Patil Showcases Karnataka’s Investment Potential During Denmark Roadshow

    Roche’s Lunsumio and Polivy combination significantly prolongs remission for people with relapsed or refractory large B-cell lymphoma

  • National
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    Shikshagraha Awards 2026: Call for Nominations to Honour Education Leaders

    Indian Bank waives off Minimum Balance Charges on Savings Accounts; Reduces MCLR to 9.00%

    Fashion Meets Hip-Hop: The Indian Garage Co Drops ‘Yeno’ with Gubbi, Arcado & Awedeo — A High-Energy Musical Tribute to Namma Bengaluru

    Indian Luxury in Full Bloom: Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Morpheus Super Premium Whisky: Radico Khaitan Ltd. Expands the portfolio, initiates launch in Uttar Pradesh

    RailOne App launched : One-stop solution for all passenger services

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    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

    Apollo Cancer Centres Launches ‘CanWin’.

    Protect and Perfect: How Face Yoga and Sunscreen Can Transform Your Skin

    Panasonic partners with MeitY Nasscom Centre of Excellence (CoE) to accelerate innovation in Smart Residential Living

    Herbalife’s Aloin Identification Method for Aloe Vera Officially Recognized by AOAC INTERNATIONAL

    “Indian patients no longer need to look abroad for advanced treatment,” said Dr. Sharat Damodar, Senior Consultant, Haematologist and Head of Adult BMT at Narayana Health City, Bengaluru and Chairman of the Oncology Collegium at Narayana Health.

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    MiQ Sigma: Built at MiQ’s Bengaluru Centre of Excellence (CoE), the Industry’s First AI Platform That Unifies the Programmatic Ecosystem

    TECNO Gears up to Launch POVA 7 Series with Bold New Delta Interface on July 4, Exclusively on Flipkart

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

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    Volvo Cars reports June sales

    Odysse Electric Clocks 344 Units Sold in June, Records 54% Monthly Growth

    DGCA carries out comprehensive surveillance at major airports, including Delhi and Mumbai

    India Opens Doors to Global EV Giants with Portal Launch under SPMEPCI

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    Picklebay India Tour Heats Up in Bengaluru: Nail-Biting Finishes, Packed Arenas, and Rising Stars

    Esports World Cup Foundation and Lenovo™ Partner to Power the Next Generation of Esports Champions

    Jockey Woman continues to shape India’s intimate wear landscape with strategic expansion

    BCCI mourns the passing of Dilip Doshi

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    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

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    Fashion Meets Hip-Hop: The Indian Garage Co Drops ‘Yeno’ with Gubbi, Arcado & Awedeo — A High-Energy Musical Tribute to Namma Bengaluru

    Indian Luxury in Full Bloom: Radico Khaitan Unveils ‘Celebrate India’ Zone at Ospree- Mumbai Airport Duty Free

    Morpheus Super Premium Whisky: Radico Khaitan Ltd. Expands the portfolio, initiates launch in Uttar Pradesh

    RailOne App launched : One-stop solution for all passenger services

    Myntra’s Ultimate Glam Clan crosses 1 Million shopper-creator registrations, Clocking 4.5 Billion Post Views

    Wow! Momo Launches India’s First Gluten-Free Range of Momos – A Game-Changer for Health Conscious Foodies

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BTIG and Betaworks Studios Host Roundtable on Consumer Engagement with Industry Leaders from GE, NBA, Keds, ClassPass and Primary.com

by FWM
October 13, 2018
in Business
0

BTIG's Female CMO Roundtable - How Can Brands Engage Consumers in 2018 and Beyond - (Speakers Listed from Left to Right): Christina Carbonell, Co-Founder of Primary.com, Joanna Lord, Chief Marketing Officer of ClassPass, Richard Greenfield, BTIG TMT Analyst, Pam El, Chief Marketing Officer of the NBA, Emily Culp, former Chief Marketing Officer of Keds, and Linda Boff, Chief Marketing Officer of GE. (Photo Courtesy of Anthony Causi)

October 13, 2018 10:39 AM Eastern Daylight Time

NEW YORK–(BUSINESS WIRE)–BTIG, LLC and Betaworks Studios announced today that it hosted “BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond” with featured panelists Linda Boff, Chief Marketing Officer of GE, Christina Carbonell, Co-Founder of Primary.com, Emily Culp, former Chief Marketing Officer of Keds, Pam El, Chief Marketing Officer of the NBA, and Joanna Lord, Chief Marketing Officer of ClassPass, was held in New York.recently.

The event took place at Betaworks Studios and was moderated by BTIG TMT Analyst Richard Greenfield. The roundtable focused on how brands are leveraging new technology and data on consumer behavior to engage with customers globally. Participants discussed the ways in which the marketing spend is changing, how to reach younger demographics in an increasingly fragmented world and what panelists perceive as the most exciting new technologies for marketers to utilize. The speakers emphasized that performance and brand marketing must learn to co-exist, with marketers focused on telling their brand’s story across an evolving array of platforms.

“Betaworks Studios is a place where builders gather to share stories around how to build better and we couldn’t have brought together a better collection of builders last night, with the chief storytellers from some of the world’s most well-known brands,” commented John Borthwick, Founder and Chief Executive Officer of Betaworks.

“In an era where more women than ever are leading and influencing the direction of some of the world’s most prestigious and industry-disrupting brands, we wanted to create a forum for thought leaders to share how to capture consumer attention,” noted Mr. Greenfield. “Regardless of the size of their marketing budget and the platforms utilized, CMOs are laser-focused on the return on investment tied to retaining and acquiring customers year after year.”

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BTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond – (Speakers Listed from Left to Right): Richard Greenfield, BTIG TMT Analyst, Joanna Lord, Chief Marketing Officer of ClassPass, Pam El, Chief Marketing Officer of the NBA, Emily Culp, former Chief Marketing Officer of Keds, Linda Boff, Chief Marketing Officer of GE and Christina Carbonell, Co-Founder of Primary.com. (Photo Courtesy of Anthony Causi)

Tags: Betaworks StudiosBTIG’s Female CMO Roundtable – How Can Brands Engage Consumers in 2018 and Beyond”

FWM

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