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Elegant – Efficient – Evolutionary: The new Audi A3 Sedan

Design with a focus on the extended lateral line and coupé-like roof TDI and TFSI engines with high efficiency and strong performance Digital cockpit and touch display as standard, multitude of connect services

FWM by FWM
April 21, 2020
in Auto
0
Static photo,
Colour: Manhattan gray

Static photo, Colour: Manhattan gray

04/21/20  Ingolstadt

The second generation of an Audi success story is here – the A3 Sedan. The compact four-door model is digitally and fully connected – from the infotainment through to the assist systems. Beneath the elegant body, new drives and refined suspension tuning ensure a driving experience that is as efficient as it is dynamic. The A3 Sedan will be on the lots of European dealerships beginning in summer 2020.

The new A3 Sedan is presented in a sporty, elegant look. Compared with its predecessor, it is now 4 centimeters (1.6 in) longer at 4.50 meters (14.8 ft), while its wheelbase remains unchanged. Its width has increased by 2 centimeters (0.8 in) to 1.82 meters (6.0 ft) and it is now 1 centimeter (0.4 in) taller at 1.43 meters (4.7 ft). This has yielded an increase in headroom – a good 2 centimeters (0.8 in) in the front thanks to the lower position of the driver seat – and some more elbow room. At 425 liters (15.0 cu ft), the luggage capacity is exactly the same as in the predecessor model.

Powerful and elegant: The exterior

The front is dominated by a large Singleframe with honeycomb grille that is flanked by striking headlights. On the outside, they form trapezoidal angles that are drawn downward. In the top model with Matrix LED technology, this is where the new digital daytime running lights are housed. They consist of a pixel array made up of 15 LED segments that can be actuated individually and give the various versions of the A3 Sedan a specific signature.

With the A3 Sportback, the body line running above the sill rises towards the rear lights before the rear wheel arch, thus accentuating the short rear end. The body line on the Sedan, by contrast, extends up to the rear bumper. This emphasizes its length – 15 centimeters (5.9 in) longer than the Sportback – and gives the flank an elegant appearance. The concave surface under the broad body shoulder further accentuates the quattro blisters and the sill. This creates an intensive play of light and shadow. The roof line slopes down from the B-pillar dynamically – just like on a coupé – and finishes in a striking spoiler on the tailgate. Optionally available in carbon, this provides a visual accent and, in so doing, emphasizes the powerful appearance of the four-door model.

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Streamlined body

The aerodynamics benefit from the higher rear end compared with the predecessor as well as the large diffuser. As a result, the new A3 Sedan with the 2.0 TDI 110 kW (150 PS) achieves a Cd value of 0.25 and is therefore 0.04 Cd points better than the first generation. The controllable cooling-air inlet with two electrically actuated louver modules behind the Singleframe also contribute to this. They regulate the flow of air intelligently and according to the situation. In addition, the paneled underbody, the exterior mirrors with improved aerodynamics, and the active brake cooling reduce air resistance and make for a streamlined vehicle.

Focused and digitalized: The cockpit

The cockpit of the A3 Sedan is entirely focused on the driver. This begins with the interior design and ends with the display and control elements. Thus, the instrument panel with the central MMI touch display is inclined slightly toward the driver. It has a 10.1-inch diagonal and is intuitive to operate. As standard, it includes handwriting detection as well as natural language control that can optionally draw on the capabilities of the cloud. The 10.25-inch instrument cluster behind the steering wheel is digital even in the basic model. As the Audi virtual cockpit plus, it measures 12.3 inches and offers three different views, including sporty graphics with inclined digits and a particularly dynamic layout. The RPM and speed are shown here as bar diagrams with angular red graphical elements. Upon request, a head-up display complements the display concept, whereby it projects important information onto the windshield in the driver’s direct field of vision.

Highly connected: From infotainment to driver assistance

The top infotainment system in the new A3 Sedan is the MMI Navigation plus, which uses the third-generation modular infotainment platform (MIB 3). The MIB 3 boasts computing power ten times higher than in the predecessor model, connects the car via LTE Advanced speed, and connects the smartphones of the passengers to the Internet via Wi-Fi hotspot. The MMI Navigation plus offers a multitude of Audi connect services as standard, including online traffic information, news, and additional information such as photos, opening times, and user reviews relating to points of interest.

Car-to-X services that make use of the swarm intelligence of the Audi fleet are also part of the portfolio. They report hazardous areas or speed limits, for example, to vehicles with the corresponding equipment or find free parking spaces at the side of the road. If the car is switched off, the myAudi app continues navigation from the car on a smartphone. This way, customers reaches their destination directly.

The A3 Sedan is also connected to the smartphone via the Audi smartphone interface, which integrates iOS and Android cell phones with Apple Car Play and Android Auto in the MMI, as well as via Audi phone box. The latter connects the device to the car antenna and can charge it inductively. What is more, the A3 Sedan can be locked and unlocked as well as started via an Android smartphone with the Audi connect key. Personalization allows up to six users to store their preferred settings in individual profiles, including those for the seat, climate control and media. The DAB+ digital radio comes as standard. Options include online radio and the hybrid radio, which automatically switches between FM, DAB, and the online stream depending on a station’s signal strength, thus ensuring optimum reception. Beginning in the middle of the year, the Amazon Alexa voice assistant will complement the offering.

The driver assist systems are also particularly effective thanks to the close networking. In the Audi pre sense front system, the camera behind the interior mirror works together with the front radar to prevent accidents, or at least reduce their severity. The standard collision avoidance assist also uses the data from this sensor system. Adaptive cruise assist, an innovation from the full-size class, supports drivers with longitudinal and lateral guidance. The efficiency assist notifies them when it would be sensible to take their foot off the accelerator. To do so, it evaluates information including the navigation data. The exit warning, the cross-traffic assist and the surround view cameras that will follow shortly after the market launch are also useful in in urban traffic.

Three engines at ramp-up: The drives

The new A3 Sedan is available with a choice of two TFSI engines and one TDI engine at launch. One thing they all have in common is high efficiency. The 35 TFSI, a 1.5-liter direct injection engine, produces 110 kW (150 PS) and is available in two versions – with a newly developed six-speed manual transmission (combined fuel consumption in l/100 km: 5.0 – 4.7 (47.0 – 50.0 US mpg)*; combined CO2 emissions in g/km: 114 – 108 (183.5 – 173.8 g/mi)*) and with a quick-shifting seven-speed S tronic (combined fuel consumption in l/100 km: 4.9 – 4.7 (48.0 – 50.0 US mpg)*; combined CO2 emissions in g/km: 113 – 107 (181.9 – 172.2 g/mi)*).

Besides the cylinder on demand technology, the powertrain in conjunction with the S tronic dual-clutch transmission uses a 48-volt mild hybrid system. It recovers energy during deceleration, supports the engine with up to 50 Nm (36.9 lb-ft) of torque when driving off and accelerating from low engine speeds and allows the A3 Sedan to coast with the engine switched off in many situations. In everyday driving, it reduces consumption by up to 0.4 liters (0.1 US gal) per 100 kilometers (62.1 mi).

The 2.0 TDI with 110 kW (150 PS) (combined fuel consumption in l/100 km: 3.9 – 3.6 (60.3 – 65.3 US mpg)*; combined CO2 emissions in g/km: 101 – 96 (162.5 – 154.5 g/mi)*) also works in conjunction with a seven-speed S tronic, whereby gear shifts are performed via a new switch using shift-by-wire technology.

Comfortable and dynamic at once: The suspension

The suspension of the new A3 Sedan has been tuned to be sporty and harmonious – a touch more precise than in the predecessor model. To a large degree, this precision and reaction speed is thanks to the central dynamic handling system that ensures optimal interaction between all the components relevant to the transverse dynamics. As an alternative to the standard setup, there is a sport suspension and a suspension with controlled dampers. The latter offers a wide spread between highly comfortable roll motion and agile handling. The Audi drive select dynamic handling system also allows the driver to experience different levels of suspension tuning in their A3 Sedan – from comfort-oriented and distinctly dynamic right through to particularly fuel-efficient. This also brings about changes in the characteristics of the throttle response and the progressive steering, for example, which varies its ratio depending on the steering angle.

From EUR 27,700: Prices and market launch

Presales of the new A3 Sedan will begin at the end of April 2020 in Germany and many other European markets. Deliveries will commence in the summer. Prices for the 35 TFSI with 110 kW (150 PS) start at EUR 29,800. Shortly after the market launch, an entry-level gasoline engine will follow with a list price of EUR 27,700.

Tags: Audi success story
FWM

FWM

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    (Left to Right): Ms. Brahmani Nara, Executive Director, Heritage Foods Limited; Mr. Madan Pillutla, Dean and Professor of Organisational Behaviour at the Indian School of Business (ISB); Lakshmi Venkataraman Venkatesan, Founding and Managing Trustee of Bharatiya Yuva Shakti Trust (BYST); Prof. S. Mahendra Dev, Chairman of the Economic Advisory Council to the Prime Minister (EAC-PM) and Jury Chairman; Mr. Sunil Kant Munjal, Chairman of Hero Enterprise and Jury Co-Chair; Mr. Harish Krishnan, Managing Director & Chief Policy Officer, Cisco South and Southeast Asia; Prof. K.K. Pant, Director, IIT Roorkee; Mr. Vikas Swarup, former Diplomat and Writer; and Koreel Lahiri, Chief of Strategy & Innovation, NDTV, participated in the JRD Tata Awards 2026 Jury Meet.

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    (Left to Right): Ms. Brahmani Nara, Executive Director, Heritage Foods Limited; Mr. Madan Pillutla, Dean and Professor of Organisational Behaviour at the Indian School of Business (ISB); Lakshmi Venkataraman Venkatesan, Founding and Managing Trustee of Bharatiya Yuva Shakti Trust (BYST); Prof. S. Mahendra Dev, Chairman of the Economic Advisory Council to the Prime Minister (EAC-PM) and Jury Chairman; Mr. Sunil Kant Munjal, Chairman of Hero Enterprise and Jury Co-Chair; Mr. Harish Krishnan, Managing Director & Chief Policy Officer, Cisco South and Southeast Asia; Prof. K.K. Pant, Director, IIT Roorkee; Mr. Vikas Swarup, former Diplomat and Writer; and Koreel Lahiri, Chief of Strategy & Innovation, NDTV, participated in the JRD Tata Awards 2026 Jury Meet.

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