Bengaluru, June 17, 2024 –
Pioneering the global fashion landscape, Max Fashion proudly unveils the return of its popular Max Kids Festival campaign for summer 2024. Since its inception 14 years ago, the Max Kids Festival has grown to become a landmark event that families eagerly await each summer, playing a key role in strengthening Max’s position as the most loved fashion brand with everybody in the country. Today, the kid’s category accounts for one-fourth of Max’s total sales. The nationwide annual initiative focuses on kids and teens celebrating their creativity through the medium of art. This year’s edition will feature an unprecedented all-India drawing and colouring contest for kids and teens across 21 cities and more than 100 Max stores.
Pallavi Pandey, Head Marketing, Max Fashion India exclaims ” The Max Kids Festival is our biggest and most beloved annual brand IP. Each year, it grows grander in scale and ambition as we strive to create an unparalleled experience for our youngest fans. We realize the boundless passion, creativity, and effort inherent in kids, which is why this year, we are showcasing their incredible talents in a truly spectacular fashion. The festival is a celebration of kids’ imagination brought to life and we are committed to providing a platform that amplifies their voices and creative expressions like never before.”
Inaugurating the drawing exhibition, acclaimed actress and former Miss India, Neha Dhupia, graced the occasion. She also interacted with esteemed guests during the event.
Every year, Max thoughtfully curates the collection around popular comic themes. This year, they have expanded their inspiration beyond just comics to also incorporate beloved shows and characters from leading OTT platforms. The 2024 collection is a delightful amalgamation of iconic comic characters like Garfield, SpongeBob, and LOL Surprise, seamlessly blended with fan-favourite OTT sensations such as Wednesday, Stranger Things, One Piece and more priced at 129 INR onwards. The event will feature an exhibit showcasing the shopping bags created by the kids, accompanied by engaging art activities tailored for kids and teens. Additionally, a youth fashion show will take center stage, spotlighting the Urban collection.
Sumit Chandna, President & Deputy CEO of Max Fashion India, on the occasion said ” For years, we have stood the test of time by staying true to our commitment of bringing the coolest and trendiest collections for teens and kids. This unwavering focus has not only strengthened our brand identity but also helped us increase the contribution from the genz and youth segments year after year. We take immense pride in being a brand that resonates with the ever-evolving tastes and preferences of the youth, ensuring we remain their go-to destination for fast fashion.”
Open to kids starting from 3 years and above, the 2024 Max Kids Festival will take place at Max stores PAN India, with the theme: “Draw Your Superhero saving Earth” on a shopping bag made from recyclable paper provided at the store. With 23000+ kids registering from multiple cities, the entries received will be exhibited at a special Max Kids Festival event on June 16 at the Mall of Asia, Bangalore. A select seven grand prize winners will win an all-expenses paid trip to Kashmir, with their families.
