Bengaluru, 17th November 2022: 
Foxy – India’s first hyper-personalized, beauty e-commerce destination has today announced the launch of its first immersive retail store in Koramangala, Bengaluru. This store is designed with GenZ buying behavior in mind
Some of the key features of the store are:
- Fully digital Store for an Internet First generation
- Category and Ingredientfirst store aligned to GenZ preferences
- Nikhil Gilani, Co-founder & CBO of Foxy said, “GenZ, as digital-first shoppers, prefers an extensive buying experience i.e. online window shopping, the discovery of new trends, checking prices and reviews online. At the store, the Foxy app enables them to do all of the above while the store allows you to touch-and0-feel the products and talk to an expert.”
- Ajay Aggarwal, Managing Director of A3M, Foxy’s official franchise partner, commented on the partnership, “We are delighted to partner with Foxy on this journey of disrupting the $10B Indian beauty market with a differentiated and immersive consumer journey. The teams’ deep experience in having built large consumer-centric brands and FOXY’s highly personalized e-commerce strategy uniquely positions them to capture this fast-growing space. Together, we can drive tighter brand relationships and unrivaled customer experiences”.
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