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    Global hunger declines, but rises in Africa and western Asia: UN report

    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    Wipro Wins Multi-Year “Smart Grid” Deal from Saudi Electric Company

    Glion awarded prestigious Swiss Federal Accreditation

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

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    “World Tiger Day” celebrated.

    SOURCE:REALME

    realme Launches 15 Series with Industry-First AI Edit Genie and Segment leading Performance

    ShareChat & Moj Announce Second Edition of ‘Short Form Big Impact Leadership Summit 2025’

    Prakash Varma to Inaugurate Creators & Marketers School in Calicut

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    L&T Technology Services Wins ~$60 Million Software Engineering Engagement From US Tier-I Telecom Provider

  • Business

    Philips builds strong order intake momentum and drives margin expansion in Q2

    Canara HSBC Life Insurance Logo

    Canara HSBC Life Insurance Launches SecureInvest- A Unit-linked Plan Offering Life Cover up to 100x of Annualised Premium

    Tata Communications Logo

    Tata Communications Paves Way for Amazon Web Services’ Advanced AI-Optimised Network in India

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

    Government Strengthens Measures for Consumer Protection and Curb Unverified Claims by Ayush Product Manufacturers

    Roche provides regulatory update on Elevidys™ gene therapy for Duchenne muscular dystrophy in the EU

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Global childhood vaccination coverage holds steady, yet over 14 million infants remain unvaccinated – WHO, UNICEF

    “The relaunch is our way of expressing gratitude to our early patrons and reintroducing the space with renewed energy.”-Mr. Arup Chatterjee Regional Manger South spokesperson from Barbeque Nation Hospitality Ltd.

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    Eveready Launches India’s 1st Ever Hybrid Torch with Sonakshi Sinha-starrer ‘Nikita Roy’

    Sony India launches WF-C710N earbuds with Dual Noise Cancelling and smart AI calling features

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    Emerson NI Days India 2025

    Industry leaders unveil innovative solutions for print, branding, signage and digital displays.

    “This University Is Not Just an Institution—It’s a Mini City of Engineers”: Union Minister Scindia

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    Source: Rolls-Royce Motor Cars PressClub

    ROLLS-ROYCE IN SAINT-TROPEZ: A SUMMER AT THE RIVIERA’S MOST DISTINGUISHED ADDRESSES

    Challenging half year – Audi realignment gains momentum

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    Piaggio Vehicles brings in a new era of Apé Electrik; launches the all-new Apé E-City Ultra and the Apé E-City FX Maxx

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    Four Seasons Hotel Singapore Serves Up a Luxury Sports Experience with Inaugural Summer Smash Padel and Pickleball Tournament Event

    Over 99% of Indian Children Want to Play Sports but 1 in 4 P.E. Classes Get Cancelled, Shows National Survey by Sportz Village

    Gulbarga Mystics to face Mangaluru Dragons in season opener of Shriram Capital Maharaja Trophy KSCA T20  

    ‘The corner defender is the pillar of the team:’ Yogesh Dahiya on his record-breaking Bulls move

  • Entertainment

    “Virgin Boys” – A Bold Telugu Youth Drama Captures Hearts Across Theatres

    Vogue Wedding Atelier presented by HSBC India at Taj Palace, New Delhi, from 8-10 August 2025

    A New Era in Luxury Weddings – Vogue Wedding Atelier Debuts in India

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

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    Apollo Bannerghatta Achieves 600+ Ultrafast Fully Automatic Robotic Knee Replacement Surgeries Under Dr. K.T. Rajashekar

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    Arunachal Minister inaugurates IITM Travel Fair in Bengaluru

    Moments that CLiQ Sale on Tata CLiQ Fashion, Tata CLiQ Luxury, and Tata CLiQ Palette

    Tata CLiQ’s Moments that CLiQ Sale across fashion, luxury and beauty is set to begin the celebrations for the festive season

    “Every transplant at Kauvery is a commitment to giving life where hope is fading”-Dr. S Vijayabaskaran, Executive Director – Bangalore & Hosur.

    Absolute Hotel Services Signs Second Landmark Property in Rajasthan — New Upscale Retreat in Ajmer Marks Strategic Cluster Expansion

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Hilton India and Sakurafresh brew up a Strategic Beverage Partnership Program to meet the evolving interest and demand of Zero Alcohol Beverages in India

FWM by FWM
February 22, 2022
in National
0

First-of-its-kind partnership to develop a comprehensive beverage program catering to consumers who are inclined towards Zero alcohol beverage options~

 India, February 21, 2022 – As part of its commitment to provide guests with innovative food and beverage offerings, Hilton India announced a Strategic Beverage Partnership Program with Sakurafresh Beverage and Food. The collaboration marks a first-of-its-kind partnership, to drive innovation, sustainability and healthy beverage offering across all participating Hilton properties in India, showcasing the global award-winning Sakurafresh’s Zero Alcohol Liqueurs, Spirits and Cocktail Bitters.

Early access to new beverage products, exclusive menus, cocktail recipes, crafting innovative and creative healthy drinks are hallmarks of this partnership, which will ensure catering to consumer preferences towards Zero Alcohol Beverages.

“As we work to continuously enhance our food and beverage offerings in India to deliver unique experiences focused on health and wellbeing , we are thrilled to announce the strategic beverage partnership with Sakurafresh Beverage and Food” said Mr. Prashant Kulkarni, Director F&B, India-Hilton. “This collaboration will enable an elevated on-property beverage experience that will meet the evolving needs of today’s guests who choose to be sober yet socially engage with family, friends or business associates with healthier options.”

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As part of the strategic partnership, Sober Soirée series of Zero Alcohol Cocktail Menus will be launched in all participating properties across India in February 2022. A brand-new beverage menu – curated exclusively by Sakurafresh Beverage and Food will puts drinks and health together on the table, keeping in mind changing preferences of consumers for healthier beverage options and mindful social drinking. Sober Soirée series will continue to adapt and inspire creative cocktails throughout the year in line with consumer preferences and demand for xero alcohol drinks.

There is a growing set of consumers who are exploring Zero Alcohol drinks and this collaboration will work towards creating innovative beverage options for these consumers. Several industry reports indicate an increasing preference of Zero Alcoholic Spirits, Liqueurs and Cocktails. The sober curiosity movement, for instance, with low-to-no ABV alcoholic beverages, is gaining momentum around the world with more people mindful of their health and drinking habits. In fact, according to the Social Standards’ July 2020 COVID-19 Insights: Food & Beverage Report, the “non-alcoholic [category] grew 22% year-over-year (comparing May-Jul 2019 to May-Jul 2020).

Commenting on the Strategic Partnership, Mr. Naveen MV, Group Managing Director, Sakurafresh Beverage and Food said “We are excited about our partnership with Hilton India. As one of the global innovation leaders in the Zero Alcohol Liqueurs and Spirits segment worldwide, Sakurafresh Beverage and Food look forward to collaborating with Hilton properties in India and working alongside their beverage team on creating a unique experience for hotel guests. Our zero-alcohol award winning liqueurs, spirits and bitters will drive innovative-creative cocktails and straight pours. Guests and consumers in India are starting to expect and demand drinks that they are excited to consume, even when abstaining from alcohol.”

Tags: HiltonSakurafresh Beverage and FoodZero Alcohol Beverages.
FWM

FWM

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