Friday, June 13, 2025
24*7 News World
  • Home
  • World

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    Career Kickoff at Daimler Truck: Application Launch for Apprenticeships and Dual Study Programs Starting in 2026

    World Economic Forum Unveils Framework Highlighting Transformative Technology Convergences Across Key Industries

    Fernando Bucheli, Ambassador of the Republic of Ecuador, met Chief Secretary.GoK

  • National
    • All
    • Economy & Politics
    • Election

    Himalaya BabyCare Unveils ‘Maa Ka Bharosa’ Campaign Celebrating the Trust of Millions of Moms

    Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign

    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

    CII Continues Multi-City Industry–Academia Connect 2025 in Bengaluru, Ignites Dialogue on Future-Readiness of the Education Ecosystem

    Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

    96% of Indians Plan to Travel the Same or More This Summer, as Quieter Escapes and off-Season Travel Top Travel Wishlists, Reveals Skyscanner

  • Business

    Gender Gap Closes at Fastest Rate Since Pandemic – But Full Parity Still Over a Century Away

    Ujjivan Small Finance Bank Limited Launches ‘Ujjivan Rewardz’ for Its Resident Savings Account Holders

    Davangere Sugar Reports ₹53.75 Crore EBITDA in FY25; Continues to Drive Growth through Ethanol, Farmer Partnerships, and Sustainability

  • Health

    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

    The Mango Mela will be held from 30.05.2025 to 24.06.2025  at Lalbagh.

    DKMS Foundation India Honours Stem Cell Donors Who Gave Blood Cancer Patients a Second Chance at Life

    Bisleri Excites Consumers with “Mission Impossible – The Final Reckoning” Limited Edition Pack

    Philips Future Health Index 2025: AI poised to transform global healthcare, urging leaders to act now

    GSK TO ACQUIRE EFIMOSFERMIN.

  • Technology
    • All
    • Environment
    • Science

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

  • Auto

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

    Maruti Suzuki Grand Vitara becomes the fastest SUV to clock 3 Lakh sales in its segment*

    Daimler Truck, Mitsubishi Fuso, Hino and Toyota Motor Corporation conclude Definitive Agreements on integrating Mitsubishi Fuso and Hino Motors

  • Sports
    PHOTO CREDIT:VISA

    Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

    PVL Season 4 Auction: Bengaluru Torpedoes pick up Jishnu PV for a whopping 14 lakh

    We have been a highly entertaining cricket team to watch,’ Ricky Ponting lauds Punjab Kings team despite final loss to RCB

    “We’re not just playing cricket; we’re scouting the next Kapil Dev, Sachin Tendulkar, or Virat Kohli from every gali and mohalla,” Raman Gandhi, Founder/Chairman of GMCL.

  • Entertainment

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

    Karmic Beauty’: Pure by Nature, Potent by Ingredients

  • Lifestyle
    • All
    • Food
    • Travel

    Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign

    Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    The Mango Mela will be held from 30.05.2025 to 24.06.2025  at Lalbagh.

    Shefali Shah Joins Karan Johar’s Tyaani Jewellery as Face of New Campaign

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

No Result
View All Result
24*7 News World
  • Home
  • World

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    Career Kickoff at Daimler Truck: Application Launch for Apprenticeships and Dual Study Programs Starting in 2026

    World Economic Forum Unveils Framework Highlighting Transformative Technology Convergences Across Key Industries

    Fernando Bucheli, Ambassador of the Republic of Ecuador, met Chief Secretary.GoK

  • National
    • All
    • Economy & Politics
    • Election

    Himalaya BabyCare Unveils ‘Maa Ka Bharosa’ Campaign Celebrating the Trust of Millions of Moms

    Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign

    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

    CII Continues Multi-City Industry–Academia Connect 2025 in Bengaluru, Ignites Dialogue on Future-Readiness of the Education Ecosystem

    Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

    96% of Indians Plan to Travel the Same or More This Summer, as Quieter Escapes and off-Season Travel Top Travel Wishlists, Reveals Skyscanner

  • Business

    Gender Gap Closes at Fastest Rate Since Pandemic – But Full Parity Still Over a Century Away

    Ujjivan Small Finance Bank Limited Launches ‘Ujjivan Rewardz’ for Its Resident Savings Account Holders

    Davangere Sugar Reports ₹53.75 Crore EBITDA in FY25; Continues to Drive Growth through Ethanol, Farmer Partnerships, and Sustainability

  • Health

    From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

    The Mango Mela will be held from 30.05.2025 to 24.06.2025  at Lalbagh.

    DKMS Foundation India Honours Stem Cell Donors Who Gave Blood Cancer Patients a Second Chance at Life

    Bisleri Excites Consumers with “Mission Impossible – The Final Reckoning” Limited Edition Pack

    Philips Future Health Index 2025: AI poised to transform global healthcare, urging leaders to act now

    GSK TO ACQUIRE EFIMOSFERMIN.

  • Technology
    • All
    • Environment
    • Science

    AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

    U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

    Union Minister for Agriculture and Farmers Welfare Shivraj Singh Chouhan to visit Hyderabad on Monday

    Inaugural program of “Vidhan Soudha Guided Walking Tour” on May 25.

    LTIMindtree Signs MoU with IIM Mumbai to Launch Postgraduate Program for Executives in AI-led Experience Design

    “By uniting our talent and expertise, we can drive progress toward a more climate-resilient and healthier future.” -Dr M.C. Sudhakar,  Minister for Higher Education, GoK.

  • Auto

    Clara Luciani, Kavinsky & Please Join the Line-Up of Renault’s festiv4L

    -“The addition of the Montra Electric SUPER CARGO to our product portfolio marks an exciting new chapter of growth for us in the last-mile delivery segment”.–Mr. Jalaj Gupta, MD, TI Clean Mobility Private Limited 

    Maruti Suzuki Grand Vitara becomes the fastest SUV to clock 3 Lakh sales in its segment*

    Daimler Truck, Mitsubishi Fuso, Hino and Toyota Motor Corporation conclude Definitive Agreements on integrating Mitsubishi Fuso and Hino Motors

  • Sports
    PHOTO CREDIT:VISA

    Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

    PVL Season 4 Auction: Bengaluru Torpedoes pick up Jishnu PV for a whopping 14 lakh

    We have been a highly entertaining cricket team to watch,’ Ricky Ponting lauds Punjab Kings team despite final loss to RCB

    “We’re not just playing cricket; we’re scouting the next Kapil Dev, Sachin Tendulkar, or Virat Kohli from every gali and mohalla,” Raman Gandhi, Founder/Chairman of GMCL.

  • Entertainment

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

    ‘Waves’ an OTT platform that offers clean family-friendly content: Sunil Bhatiya, Deputy Director General, Doordarshan Kendra, Panaji

    Sri Sai Gold Palace’s 7th store inaugurated in Malleshwaram,Bengaluru.

    Lulu Mall Hosts Bangalore’s Biggest Non-Alcoholic Holi Celebration

    Karmic Beauty’: Pure by Nature, Potent by Ingredients

  • Lifestyle
    • All
    • Food
    • Travel

    Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign

    Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

    GenS Life and Dowith Lit Present ‘Senior Spotlight’: Bengaluru’s Open Mic Celebration for the 55+

    The Mango Mela will be held from 30.05.2025 to 24.06.2025  at Lalbagh.

    Shefali Shah Joins Karan Johar’s Tyaani Jewellery as Face of New Campaign

    PMJ Jewels Launches PMJ SuperStar Bracelet and ‘Celebrating Daughters’ Campaign

No Result
View All Result
24*7 News World
No Result
View All Result
Home National

Hilton India and Sakurafresh brew up a Strategic Beverage Partnership Program to meet the evolving interest and demand of Zero Alcohol Beverages in India

FWM by FWM
February 22, 2022
in National
0

First-of-its-kind partnership to develop a comprehensive beverage program catering to consumers who are inclined towards Zero alcohol beverage options~

 India, February 21, 2022 – As part of its commitment to provide guests with innovative food and beverage offerings, Hilton India announced a Strategic Beverage Partnership Program with Sakurafresh Beverage and Food. The collaboration marks a first-of-its-kind partnership, to drive innovation, sustainability and healthy beverage offering across all participating Hilton properties in India, showcasing the global award-winning Sakurafresh’s Zero Alcohol Liqueurs, Spirits and Cocktail Bitters.

Early access to new beverage products, exclusive menus, cocktail recipes, crafting innovative and creative healthy drinks are hallmarks of this partnership, which will ensure catering to consumer preferences towards Zero Alcohol Beverages.

“As we work to continuously enhance our food and beverage offerings in India to deliver unique experiences focused on health and wellbeing , we are thrilled to announce the strategic beverage partnership with Sakurafresh Beverage and Food” said Mr. Prashant Kulkarni, Director F&B, India-Hilton. “This collaboration will enable an elevated on-property beverage experience that will meet the evolving needs of today’s guests who choose to be sober yet socially engage with family, friends or business associates with healthier options.”

ADVERTISEMENT

As part of the strategic partnership, Sober Soirée series of Zero Alcohol Cocktail Menus will be launched in all participating properties across India in February 2022. A brand-new beverage menu – curated exclusively by Sakurafresh Beverage and Food will puts drinks and health together on the table, keeping in mind changing preferences of consumers for healthier beverage options and mindful social drinking. Sober Soirée series will continue to adapt and inspire creative cocktails throughout the year in line with consumer preferences and demand for xero alcohol drinks.

There is a growing set of consumers who are exploring Zero Alcohol drinks and this collaboration will work towards creating innovative beverage options for these consumers. Several industry reports indicate an increasing preference of Zero Alcoholic Spirits, Liqueurs and Cocktails. The sober curiosity movement, for instance, with low-to-no ABV alcoholic beverages, is gaining momentum around the world with more people mindful of their health and drinking habits. In fact, according to the Social Standards’ July 2020 COVID-19 Insights: Food & Beverage Report, the “non-alcoholic [category] grew 22% year-over-year (comparing May-Jul 2019 to May-Jul 2020).

Commenting on the Strategic Partnership, Mr. Naveen MV, Group Managing Director, Sakurafresh Beverage and Food said “We are excited about our partnership with Hilton India. As one of the global innovation leaders in the Zero Alcohol Liqueurs and Spirits segment worldwide, Sakurafresh Beverage and Food look forward to collaborating with Hilton properties in India and working alongside their beverage team on creating a unique experience for hotel guests. Our zero-alcohol award winning liqueurs, spirits and bitters will drive innovative-creative cocktails and straight pours. Guests and consumers in India are starting to expect and demand drinks that they are excited to consume, even when abstaining from alcohol.”

Tags: HiltonSakurafresh Beverage and FoodZero Alcohol Beverages.
FWM

FWM

Related Posts

National

Himalaya BabyCare Unveils ‘Maa Ka Bharosa’ Campaign Celebrating the Trust of Millions of Moms

by FWM
June 12, 2025
Lifestyle

Lifestyle Announces its Biggest Sale of the Season with Tamannaah Bhatia Featured in the New Campaign

by FWM
June 12, 2025
Health

From Finance to Fashion: Suparna Dutta’s Journey to the Global Stage of Haut Monde Mrs. India Worldwide

by FWM
June 12, 2025
National

CII Continues Multi-City Industry–Academia Connect 2025 in Bengaluru, Ignites Dialogue on Future-Readiness of the Education Ecosystem

by FWM
June 11, 2025
Food

Visit Maldives Unveils Katrina Kaif as Global Brand Ambassador for the Sunny Side of Life

by FWM
June 11, 2025

Stay Connected

AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

June 13, 2025

Gender Gap Closes at Fastest Rate Since Pandemic – But Full Parity Still Over a Century Away

June 13, 2025
PHOTO CREDIT:VISA

Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

June 12, 2025

Recent News

AMD Unveils Vision for an Open AI Ecosystem, Detailing New Silicon, Software and Systems at Advancing AI 2025

June 13, 2025

Gender Gap Closes at Fastest Rate Since Pandemic – But Full Parity Still Over a Century Away

June 13, 2025
PHOTO CREDIT:VISA

Visa Signs Football Phenom Lamine Yamal as a Global Ambassador for FIFA World Cup 26™

June 12, 2025

U.S. Insurers to More than Double AI Investment in the Next 3-5 Years: Wipro Report

June 12, 2025
ADVERTISEMENT

© 2018 | Fortune World Media | MEDIA & ENTERTAINMENT CO. IN | Powered by Raja's Digital

error: Content is protected !!
No Result
View All Result
  • Home
  • World
  • National
  • Business
  • Economy & Politics
  • Election
  • Health
  • Technology
  • Auto
  • Sports
  • Entertainment
  • Lifestyle

© 2018 | Fortune World Media | MEDIA & ENTERTAINMENT CO. IN | Powered by Raja's Digital

Go to mobile version